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iPhone Ultra will be a flop like the Apple Vision Pro because it is 10 years late to the competition and too expensive just like Vision Pro was.
Neither a iPhone Ultra or a Vision Pro is for mainstream audiences but a higher-end niche than all the tiers of devices below them.

Especially in this economy why would the most expensive and most niche tech products outsell or some close to the sales of the mainstream products?

That's wishful thinking and imaginary, false success metrics to incite hate for products not for most.
 
The thing I still can't get over the mechanic of needing to open and close this with "two hands". Flip phones of old worked practically because it could be done in one hand. Holding the 17 pro max in one hand is already pushing it. Now we need two free hands to do this constantly... Which then makes me still think I would be just keeping it in closed form for the majority of the time.

Apple really need to stop following trends. The form factor is apple-isc, however the opening and closing is just not practical for mobile use.
 
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Apple really need to stop following trends. The form factor is apple-isc, however the opening and closing is just not practical for mobile use.

How are they following trends when they are only now getting into the folding phone area? They have clearly been developing in the labs for years.

Of course it’s practical for mobile use, it’s a phone that fits in your pocket and is portable. The idea would be to have a bigger screen when needed hence unfolding it and a phone when folded up. Just like on other foldables. Samsung have been in this game for years, Apple have clearly seen an area where they can do well (IOS on a foldable will be great). Will it be mainstream? Not at first no, certainly not at £2,000 in the current market, but over time Apple may release a cheaper version.
 
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The total negativity on this site around the iPhone fold is unreal. I bet people will still go out and bit one. Most people have their phones on contracts anyway.

I for one will be willing to buy if the durability and battery life are great. Don’t forget IOS holds a lot of weight with people, the OS and its potential book design (that a lot of companies are now also doing) could make this a great device.

But of course “Apple are doomed” and “It will flop” are the common posts on this site currently.
Well ofc. I mean it's what you do here whenever Apple releases anything - pile on with the negativity & prognostications of Apple's DOOOOOOOOMMMMMM.

An Apple tradition going back to April 1st, 1976
 
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The thing I still can't get over the mechanic of needing to open and close this with "two hands". Flip phones of old worked practically because it could be done in one hand. Holding the 17 pro max in one hand is already pushing it. Now we need two free hands to do this constantly... Which then makes me still think I would be just keeping it in closed form for the majority of the time.

Apple really need to stop following trends. The form factor is apple-isc, however the opening and closing is just not practical for mobile use.
You can use it like you normally do with your slab phone with the added benefit and significantly improved ergonomics and utility of being able to expand it with two hands.

Phones are pocket computers; flexible or rollable OLED screens is a huge benefit of enabling long overdue ability to transcend the limitations of using one hand or cramped use of two hands that slab phones resort people to do.

Two hand use of doing things like typing is far more natural and sensible than thumb typing with one hand that is also far less efficient.

Group photo taking is far more superior with a foldable as the subjects can see exactly what they look like; kids can get incentives to look directly at the screen that you cannot do with a slab phone nearly as effectively if at all.
 
The total negativity on this site around the iPhone fold is unreal.
Well, I want to like it. I really do. But what we know of it makes that impossible:

- Folded it has a short and fat shape. Something no iPhone has ever had, because it’s a terrible shape for an iPhone.

- Unfolded it is still smaller than the iPad mini, which is the least useful iPad. While this might be nice to occasionally read something bigger, it is nowhere near large enough to actually have true tablet utility.

- It is destined to have side button Touch ID instead of Face ID. Side button Touch ID is the worst user experience in biometrics Apple has ever shipped. Spend a day with an iPad Air and you’ll know that this is not what you want on your iPhone

- Lacks a third camera.

- Is inherently more fragile than other devices due to the folding nature and will have a lower quality cover glass for the same reason.

- Will cost More than both a better iPhone and a better iPad combined.

Somehow you would have to look past all of these massive compromises in order to… What? Occasionally unfold it to see something larger?

I like the idea, but the current technology only allows for a massively crippled product.
 
I don't think Apple intended for it to be a mainstream product in sales making its role and sales target not really sensible to compare it to the Air.

It's going to be their most expensive phone for a very specialized (niche) segment of their overall phone business. It would be eccentric and would be an abnormal success for it to sell anywhere close to the FAR cheaper and less versatile iPhones.

It's their most luxurious phone offering during an economic downturn after all The components won't be able to scale in availability like the other phones as well

It would be like Porsche expecting the Taycan to outsell the Macan.
I think you severely underestimate Apple’s greed. Apple is absolutely hoping for this thing to be a sell out product. There have been several years where their most expensive iPhone is the best selling iPhone, and Apple has been chasing that glorious high ever since. I don’t think this thing even could be the best-selling iPhone, simply because the component limitation won’t allow that to happen. They can’t make enough of them for that to even be the case. But I’m certain that Apple is hoping that they will sell every single one that they could make. They won’t. But they are hoping that. Apple doesn’t waste time positioning products as low volume niche to capture a market. Especially not where iPhone is concerned.
 
So…similar capacity to 17 Pro. But not similar life if used unfolded a lot. That larger inner screen will suck up a lot of juice. Should be fine though if used sparingly.
 
Neither a iPhone Ultra or a Vision Pro is for mainstream audiences but a higher-end niche than all the tiers of devices below them.

Especially in this economy why would the most expensive and most niche tech products outsell or some close to the sales of the mainstream products?

That's wishful thinking and imaginary, false success metrics to incite hate for products not for most.
Are you saying Vision Pro is not a flop? Because it absolutely is. Apple cancelled both the second generation of it and the cheaper model. Sales have ground down to nothing. The only real sales it had were at launch. Stores aren't even offering demos anymore.

Apple completely blew it with Vision Pro. Spatial computing and visionOS were a great idea (and still are) but the ideal hardware is still impossible to build. Apple engineers only built the Vision Pro prototype as a way to demonstrate visionOS, and when Tim Cook saw it, he said "ship it" amid protest. It was a failed social experiment to see if he could get the upper-middle of the iPhone market to go into debt to buy a $3,500 iPad for your face. Thankfully, it failed. The product itself was no where near good enough or compelling enough to make that happen.

While it isn't fair to say that iPhone Ultra "definitely will fail too"...there are plenty of reasons to believe that it could. The intended market for iPhone Ultra are the 60-70 million iPhone Pro Max customers. But Apple may well risk selling less than a million units (not unlike Vision Pro). The fact that the general makeup of the device looks to be a worse iPhone and worse iPad than what could be purchased separately, for less, is not good.
 
Are you saying Vision Pro is not a flop? Because it absolutely is. Apple cancelled both the second generation of it and the cheaper model. Sales have ground down to nothing. The only real sales it had were at launch. Stores aren't even offering demos anymore.

Apple completely blew it with Vision Pro. Spatial computing and visionOS were a great idea (and still are) but the ideal hardware is still impossible to build. Apple engineers only built the Vision Pro prototype as a way to demonstrate visionOS, and when Tim Cook saw it, he said "ship it" amid protest. It was a failed social experiment to see if he could get the upper-middle of the iPhone market to go into debt to buy a $3,500 iPad for your face. Thankfully, it failed. The product itself was no where near good enough or compelling enough to make that happen.

While it isn't fair to say that iPhone Ultra "definitely will fail too"...there are plenty of reasons to believe that it could. The intended market for iPhone Ultra are the 60-70 million iPhone Pro Max customers. But Apple may well risk selling less than a million units (not unlike Vision Pro). The fact that the general makeup of the device looks to be a worse iPhone and worse iPad than what could be purchased separately, for less, is not good.
The Vision Pro has a 2nd generation (M5 and several hardware QoL improvements such as AV1 encoding, ray-tracing, iPad app support parity, far faster refresh rates, and better visuals) and everything else is rumors on sites like this you’re rolling along with as absolute truth.

Also there no need and not unprecedented for Apple to not create a mainstream version of a product. The Mac Pro (desktop tower) and monitor business has no mainstream options no matter how much mainstream Apple fanatics moan about it.

Spatial computing glasses have far more avenues for mainstream options including extremely primitive and limited in function glasses without a display and just an AI assistant.

Like the Mac Mini vs the Mac Studio or Macbook Pro vs a Maxbook, Apple can ship standalone display glasses in which there is a mainstream one and a prosumer one + in-between glasses.

Headsets being purely prosumer indefinitely—and the fact they’re indefinitely expensive than what most modest, traditional computer users can justify—makes sense.

They released the prosumer one for a reason unlike an iPhone Pro, iPad Pro, abd Mac Studio debuting the phone and tablet.

Similar to the outrage about consoles finally doing away with physical discs + how they always scoff at Apple’s other high-end computing devices that were always built with way higher quality than their mainstream options, a vocal minority of gamers and modest computer users hate that the price of the Vision Pro is well above this unrealistically priced, subsidized cost of the options they are stuck with compared to Apple’s Vision Pro.

And with no better option for years, it’s definitely a go-to at the enterprise and high-end level for a consistent fix of what spatial computing is supposed to provide over traditional computing especially to complement fundamentally limited traditional computing devices such as laptops towards its continual growth amongst high-end technologists regardless of what mainstream technologists are complacent with as their buying power and existing complacency with technology is dwindling in being acceptable by the market.

 
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I think you severely underestimate Apple’s greed. Apple is absolutely hoping for this thing to be a sell out product. There have been several years where their most expensive iPhone is the best selling iPhone, and Apple has been chasing that glorious high ever since. I don’t think this thing even could be the best-selling iPhone, simply because the component limitation won’t allow that to happen. They can’t make enough of them for that to even be the case. But I’m certain that Apple is hoping that they will sell every single one that they could make. They won’t. But they are hoping that. Apple doesn’t waste time positioning products as low volume niche to capture a market. Especially not where iPhone is concerned.
The foldable market is a very specific niche akin to the Mac Pro, Studio/Pro Display XDR, Mac Studio, iPad Pro, and Vision Pro in which Apple will leverage their supply chain prowess to have a well-thought out, made-to-order-as much-as-possible supply chain.

Their supply chain strategy they are famous for tied tithes specific products is to sell as much as they’re willing to make while doing so at their quality at well above averag margins.

They’re not concerned about such products meeting or matching mainstream sales, but that they are among the go-to options for that niche and that the hardware/software trickles down to mainstream products that could not support such integration themselves without the early adopters of the high-end prosumer products.

That’s how Apple’s retina and XDR HDR baseline panel tech trickled down to the Macbooks and iPads.

The average person is unbeatable only concerned about now and armchair analysts with limited stock investment overly think about mainstream adoption off these kind of products IMO.

We agree at least the components cannot scale to mainstream sales targets of the other iPhones.

To many high-end technologists that’s a good thing to get an above average mobile pocket computer not limited and bottlenecked what most are complacent with on the go.

Wth all the hoopla about sales, am y forget these are ultimately products to be used individually.

Whether it sales a lot or not by many others who don’t care about your individual needs matters more if you feel your needs are only partially met with the existing product and can only be refined with follow-ups later.

Again outside of owning stocks; Apple is at no risk if they have excess inventory of the foldable. They do a good job making their products recyclable after all and they’re one of the most valuable companies in cash reserves after all.

Accordingly it’s a huge waste of time and unnecessary gossip the talks about mainstream sales of clearly prosumer and up products clearly not for most people—outside of the societal implications if they become prevalently adopted one day (of course this site benefits from such people similar to influencers who gossip and report gossip about already finished work to exploit gossipers to benefit them in the long run to give hem an excuses to not support binge releasing content that is far more consumer friendly).
 
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The foldable market is a very specific niche akin to the Mac Pro, Studio/Pro Display XDR, Mac Studio, iPad Pro, and Vision Pro in which Apple will leverage their supply chain prowess to have a well-thought out, made-to-order-as much-as-possible supply chain.

Their supply chain strategy they are famous for tied tithes specific products is to sell as much as they’re willing to make while doing so at their quality at well above averag margins.

They’re not concerned about such products meeting or matching mainstream sales, but that they are among the go-to options for that niche and that the hardware/software trickles down to mainstream products that could not support such integration themselves without the early adopters of the high-end prosumer products.

That’s how Apple’s retina and XDR HDR baseline panel tech trickled down to the Macbooks and iPads.

The average person is unbeatable only concerned about now and armchair analysts with limited stock investment overly think about mainstream adoption off these kind of products IMO.

We agree at least the components cannot scale to mainstream sales targets of the other iPhones.

To many high-end technologists that’s a good thing to get an above average mobile pocket computer not limited and bottlenecked what most are complacent with on the go.

Wth all the hoopla about sales, am y forget these are ultimately products to be used individually.

Whether it sales a lot or not by many others who don’t care about your individual needs matters more if you feel your needs are only partially met with the existing product and can only be refined with follow-ups later.

Again outside of owning stocks; Apple is at no risk if they have excess inventory of the foldable. They do a good job making their products recyclable after all and they’re one of the most valuable companies in cash reserves after all.

Accordingly it’s a huge waste of time and unnecessary gossip the talks about mainstream sales of clearly prosumer ad up products outside of the societal implications of they become prevalently adopted one day (of course this site benefits from such people similar to influencers who gossip and report gossip about already finished work to exploit gossipers to benefit them in the long run to give hem an excuses to not support binge releasing content that is far more consumer friendly).
What you don't consider is that Apple heavily weighs the effort to design, develop and produce a high quality product against that product's performance. If the product doesn't meet or exceed their expectations, it goes to be back of the line, or discontinued altogether. This is the case across the board, for all product lines. With iPhone, Apple's tolerances are even lower. They will not keep a product around if it is truly niche. Niche is determined purely as percentage of sales, not any other market factor. Selling 2 million iPhone Ultra would be great performance as far as the foldable market was concerned, and terrible performance as far as an iPhone...any iPhone...is concerned. It is unclear how many Apple is actually able to make, because that could be a limiting factor, but only if customers somehow ignore the tradeoffs and high price in the first place.
 
Well, I want to like it. I really do. But what we know of it makes that impossible:

- Folded it has a short and fat shape. Something no iPhone has ever had, because it’s a terrible shape for an iPhone.

- Unfolded it is still smaller than the iPad mini, which is the least useful iPad. While this might be nice to occasionally read something bigger, it is nowhere near large enough to actually have true tablet utility.

- It is destined to have side button Touch ID instead of Face ID. Side button Touch ID is the worst user experience in biometrics Apple has ever shipped. Spend a day with an iPad Air and you’ll know that this is not what you want on your iPhone

- Lacks a third camera.

- Is inherently more fragile than other devices due to the folding nature and will have a lower quality cover glass for the same reason.

- Will cost More than both a better iPhone and a better iPad combined.

Somehow you would have to look past all of these massive compromises in order to… What? Occasionally unfold it to see something larger?

I like the idea, but the current technology only allows for a massively crippled product.

But most of what you are saying here is subjective. The shape and not having a third camera are your opinions, I actually like the look of it from the renders I've seen. I'm sure Apple have tested and retested this stuff over the years they been in the lab.

When it comes to durability I may agree with you, it all depends how durable Apple have made their foldable.

Gen 2 will obviously improve on it and over the years it will improve much like the Samsung fold has.
 
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What you don't consider is that Apple heavily weighs the effort to design, develop and produce a high quality product against that product's performance. If the product doesn't meet or exceed their expectations, it goes to be back of the line, or discontinued altogether. This is the case across the board, for all product lines. With iPhone, Apple's tolerances are even lower. They will not keep a product around if it is truly niche. Niche is determined purely as percentage of sales, not any other market factor. Selling 2 million iPhone Ultra would be great performance as far as the foldable market was concerned, and terrible performance as far as an iPhone...any iPhone...is concerned. It is unclear how many Apple is actually able to make, because that could be a limiting factor, but only if customers somehow ignore the tradeoffs and high price in the first place.
“Any iPhone” and 2 millions is simply an armchair analyst take—especially in this economy.

The success metrics of an ultra premium product isn’t usually mainstream sales metrics—quite the contrary. And ultimately such success metrics and strategic outlook isn’t necessarily going to be disclosed with rumors not a definitive look at such metrics.

The opportunities they enable strategically in the supply chain and other more long-term dividends is something individual consumers gloss over somewhat understandably.

It doesn’t impact usually their individual needs for the product nor do their use cases need to care that many others buy the same hardware or not.
 
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The total negativity on this site around the iPhone fold is unreal. I bet people will still go out and bit one. Most people have their phones on contracts anyway.

I for one will be willing to buy if the durability and battery life are great. Don’t forget IOS holds a lot of weight with people, the OS and its potential book design (that a lot of companies are now also doing) could make this a great device.

But of course “Apple are doomed” and “It will flop” are the common posts on this site currently.
Umm I got news for you, it's not as much weight as it used too be...
 
Umm I got news for you, it's not as much weight as it used too be...

So why are people still buying iPhones? I think IOS on a foldable will be the attraction to the iPhone fold. I’m not saying IOS is perfect it isn’t, but neither is Android.
 
Since it's basically a gimmick, it only needs to work well enough for folding enthusiasts to have something to fold.

Maybe that’s how they started out, but there is definitely a market for them. Just because folding phones are not for everyone, doesn’t mean they are gimmick with a market.
 
So why are people still buying iPhones? I think IOS on a foldable will be the attraction to the iPhone fold. I’m not saying IOS is perfect it isn’t, but neither is Android.
So what is your point then? People prefer what they prefer, to say the "weight of iOS' over everything is an absurd statement.
 
So what is your point then? People prefer what they prefer, to say the "weight of iOS' over everything is an absurd statement.

My point is that a lot of people prefer iOS, so Apple are more likely to make foldables mainstream than the likes of Samsung. That’s not to say that some don’t prefer Android.

Samsung and Google both have great hardware, but what they don’t have is what Apple have. They are more likely to make the foldable market grow even further, especially with further generations. Look at the Apple Watch when it first came out, it grew the market, the iPad grew the tablet market and so on.
 
“Any iPhone” and 2 millions is simply an armchair analyst take—especially in this economy.

The success metrics of an ultra premium product isn’t usually mainstream sales metrics—quite the contrary. And ultimately such success metrics and strategic outlook isn’t necessarily going to be disclosed with rumors not a definitive look at such metrics.

The opportunities they enable strategically in the supply chain and other more long-term dividends is something individual consumers gloss over somewhat understandably.

It doesn’t impact usually their individual needs for the product nor do their use cases need to care that many others buy the same hardware or not.
You're just being too generic in your analysis and not basing it on any actual history or available information.
 
But most of what you are saying here is subjective. The shape and not having a third camera are your opinions, I actually like the look of it from the renders I've seen. I'm sure Apple have tested and retested this stuff over the years they been in the lab.

When it comes to durability I may agree with you, it all depends how durable Apple have made their foldable.

Gen 2 will obviously improve on it and over the years it will improve much like the Samsung fold has.
Absolutely none of what I said was subjective.

It is a fact that in 20 years of iPhone, no iPhone has ever shipped with a size, shape or aspect ratio that even remotely resembles the folded size of iPhone Ultra. Not once. So you can either lie to yourself saying that they've been waiting until now to drop the best iPhone shape on you. Or you can acknowledge that nothing about this is ideal or desirable, and it is entirely a consequence of achieving the unfolded size/shape.

And three cameras is objectively better than two. That isn't up for argument.

You're confusing "subjective" with "what I'm willing to put up with".
 
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Absolutely none of what I said was subjective.

It is a fact that in 20 years of iPhone, no iPhone has ever shipped with a size, shape or aspect ratio that even remotely resembles the folded size of iPhone Ultra. Not once. So you can either lie to yourself saying that they've been waiting until now to drop the best iPhone shape on you. Or you can acknowledge that nothing about this is ideal or desirable, and it is entirely a consequence of achieving the unfolded size/shape.

And three cameras is objectively better than two. That isn't up for argument.

You're confusing "subjective" with "what I'm willing to put up with".

Just because they haven’t shipped it before doesn’t mean it’s not the form factor they haven’t tested for YEARS in a lab. They haven’t jumped on the bandwagon of foldables for years.

Three cameras isn’t necessarily needed for everyone. You are conflating what you may need vs what other people need. Just because it’s not what you want, doesn’t mean other people won’t want it. Apple have not decided to do this after all these years for no reason, wake up!!
 
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Just because they haven’t shipped it before doesn’t mean it’s not the form factor they haven’t tested for YEARS in a lab. They haven’t jumped on the bandwagon of foldables for years.

Three cameras isn’t necessarily needed for everyone. You are conflating what you may need vs what other people need. Just because it’s not what you want, doesn’t mean other people won’t want it. Apple have not decided to do this after all these years for no reason, wake up!!
Nope. I am making a factual statement of value. You can pretend that 2 cameras are better than 3, in order to justify your own purchase. But it is factual that 3 has more value than 2. That isn't up for debate.

And the cameras are just 1 in a long string of compromises being made to achieve this form factor
 
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