Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

[ani4ani]

I've played WoW, Starcraft II on Mac for the last 6+ years. (Retired last year officially). lol. But I guess that doesn't count as gaming either.

No🤪

 

[dojoman]

Yeah I used one, many times, it has its usage scenarios.

I even had a Microsoft Surface and kinda miss it, sadly the Pen(Jitter) and the Battery life sucked, I hope Microsoft catches up on these ones, the Touch itself was top-notch. Anyway, the Battery and N-Trig Pen issues has nothing to do with the device type usage scenario.

I constantly see people trying to touch their laptop screens, because they are so used to touch screens(tablets, mobile phones) in general. They touch the screen, and then you see the disappointment on their faces.

You simply can't accept that different people want different things and have different usage scenarios, but you would probably be first one to jump on a Apple ***Magic*** Laptop with Touch, when they release one.

BigSurs UI change to bigger iOS like UI/Buttons is probably part of the groundwork for an upcoming Apple MacBook Touch.

Nope, I'm currently using Windows laptop with touchscreen used it once never will touch again. Even Apple offers it I won't get one, I hate anything gimmicks and hated Touch bar on Macbook. Why you assume I will accept anything Apple makes? Even Apple Pencil I still think is a joke.

So when you're using laptop, not in tablet mode, you actually don't mind touching the screen while screen is in upright position? I simply don't understand how you can use this in any scenario aside from using it to close open app. Unless hinge is very strong once you touch it will simple wobble or push the screen down. I have a hard time believing you would use it all the time.

 

[cmaier]

Really? I think @cmaier might have something to say about “superior designs”. From my recollection, AMD usually had superior designs but lost to Intel’s fabs (scale and feature size).

If they are not concerned about Macs, why is that all they discuss in the ad?

Yep. Hell, sometimes we kicked intel’s ass even with our lonely inferior fab and a half vs. Intel’s 8 super fabs. Opteron comes to mind.

 

[dwaltwhit]

Every single one of these “convertible” products have been complete and utter trash. No thank you.

I refer to it as the el camino principal: anything that tries to do to things at once does neither very well.

 

[Smiletime]

I recently watched Jeepers Creepers and couldn't stand his character. I was actually hoping he would get killed off in the movie so I wouldn't have to listen to his whiny voice anymore.

 

[Rigby]

Really? I think @cmaier might have something to say about “superior designs”. From my recollection, AMD usually had superior designs but lost to Intel’s fabs (scale and feature size).

Not exactly an unbiased opinion. AMD had better designs at times, but at the moment they don't.

If they are not concerned about Macs, why is that all they discuss in the ad?

Because they are the only PCs currently on the market that don't use x86?

 

[Alan Wynn]

Nope, I'm currently using Windows laptop with touchscreen used it once never will touch again.

I have tried several Windows touch screen laptops and have yet to find one that really feels like the touch screen is a first class, primary input device. I love touch on my iPad, but iPadOS and every app is clearly designed with that in mind.

Even Apple offers it I won't get one, I hate anything gimmicks and hated Touch bar on Macbook.

If someone (Apple or someone else) made one that I thought was awesome, I would certainly consider it. I cannot imagine how they could solve the issues I have with it, but I am neither a hardware designer nor a UX designer.

Why you assume I will accept anything Apple makes?

This idea that everyone who thinks these are bad ideas loves everything that Apple does is just absurd. I currently do not own an Apple laptop, as after my last MacBook Pro died (thanks to the nVidia GPU), they did not make anything I wanted. A new Apple Silicon system that supports a great GPU (Apple’s or someone else’s), and at least 64GB of RAM would be something I would consider.

Even Apple Pencil I still think is a joke.

Here we disagree. I love using my Pencil with my 12.9” iPad Pro both for sketching and for note taking. However, it is rare that I use it other than with the keyboard behind it (I love the sealed keys, as I have put it down without realizing it that the surface was gooey and I had to clean it off).

Unless hinge is very strong once you touch it will simple wobble or push the screen down. I have a hard time believing you would use it all the time.

That was what my BF found with his old Toshiba. It was fine for the simplest thing like a quick strike through line, but beyond that he needed flip in down.

 

[Alan Wynn]

I recently watched Jeepers Creepers and couldn't stand his character. I was actually hoping he would get killed off in the movie so I wouldn't have to listen to his whiny voice anymore.

His best movie is Accepted, which is quite funny. Did not do that well, but I really liked it.

 

[Alan Wynn]

Not exactly an unbiased opinion. AMD had better designs at times, but at the moment they don't.

I am expert enough to argue this point, but given all their other failings and how poor their designs have been, I am not sure I buy it.

Because they are the only PCs currently on the market that don't use x86?

That is not simply false. Microsoft has had ARM Windows systems longer than Apple has had Apple Silicon macs. There are quite a few other manufacturers that also have ARM Windows systems.

 

[Luposian]

Justin Long is a NERD. Just look at him (well, now he's kinda turning into a PATHETIC NERD, but...). That's why he was so good as the Mac, because NERDS used Macs! As a "normal person", he just looks pathetic, trying to make the case against Apple. I'll never be able to watch the original Apple ads the same way anymore... T R A I T O R !!!!

 

[vladi]

I assume this is either failed snark or some sort of attempt to troll, but it doesn't even make sense.

Apple's entire Mac ecosystem, from September 2006 through October 2020, was 100% Intel based, so any of the disadvantages Intel is ascribing to the Mac are entirely due to software and have nothing to do with Intel, its chipset, or any synergy therein.

More importantly, I can put together an all-AMD Windows computer that has all of the advantages Intel is touting here with an AMD chipset, an AMD CPU, and an AMD GPU. Further, the AMD system at the higher end would massively outperform an all-Intel solution in GPU performance, and would somewhat outperform the Intel equivalent with CPU as well.

The point is that all of the advantages they're touting, synergistic or otherwise, come down to "This runs Windows" and can all be had with their direct competitor's products, many of which are generally considered superior at the same tasks. What they're advertising here is Windows, not Intel.

The relevant comparison would be an M1 and their own CPU and GPU of equivalent specs. Which they tried and looked pretty silly at, since they're barely keeping up in performance at two or three times the power consumption, and with a new competitor's first attempt at a bottom-of-the-line chip. Not to mention they won't make that comparison with AMD, either, since they generally look almost as bad there.

I have put myself AMD Threadripper rig. It's really powerful. But it sits on Frankenstein bits and pieces of a chipset made out of components that also includes Intel stuff. You know how it works? Depends on a day. Thunderbolt might not work at all and tomorrow it does, memory speed is a fun one as well, hardware RAID is nowhere, but the best stuff is BIOS resetting itself from time to time. I never needed to give so much tlc to any workstation like I do with this one. But for all those troubles you get great CPU power for real cheap.

 

[Suckfest 9001]

I refer to it as the el camino principal: anything that tries to do to things at once does neither very well.

Which was the selling point of the first iPad, the fact it doesn’t try to be a netbook.

 

[Unregistered 4U]

I have tried several Windows touch screen laptops and have yet to find one that really feels like the touch screen is a first class, primary input device. I love touch on my iPad, but iPadOS and every app is clearly designed with that in mind.

This is a good point that I don’t think I really gave some thought until right now. The iPad is the ONLY OS and has the only application framework that takes touch and that 7 inch plus size as core principles. There’s really nothing else out there as everything else is adding touch to something meant to be interacted with via a keyboard/mouse OR has been built for phones.

I can see how Apple would be quite happy to say that if you want touch, get an iPad. If you want touch on a Mac… get an iPad LOL

 

[cmaier]

Not exactly an unbiased opinion. AMD had better designs at times, but at the moment they don't.

Because they are the only PCs currently on the market that don't use x86?

I’m not unbiased? I’m known for being saying bad things about AMD designs! (For example https://www.guru3d.com/news-story/former-amd-engineer-talks-about-bulldozer.html) I call it like it is.

 

[john123]

Sure many are talking about it but that doesn't mean it'll translate into any sales...

1. Mac owners will carry on.
2. Gamers and Crypto people are more excited about AMD.
3. Pro users will get whatever the company hands them, most likely Intel.
4. Basic users could care less, if they need cheap laptops then they won't care about I7.

Methinks thou protesteth too much.

 

[Tech198]

Treason.

Traitor.. (not really)

When money becomes involved, nothing else matters.

I thought i recognized this guy.

 

[technole]

Maybe instead of Intel going bonkers against Apple, they'd get their act together before AMD eats their lunch for good.

 

[decafjava]

Great video taking down the ad:

 

[Apple Core]

Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.

Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."

In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."

Other ads include Long throwing shade on Intel's behalf towards Apple's lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs, and the variety of different options available for laptops powered by Intel.

Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.

This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.

Article Link: Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

A “C” grade actor desperate for work!

 

[Razorpit]

Great video taking down the ad:

Rene is right on the money. Funny how Intel mentions everything except what they bring to the table in their video, performance per watt.

 

[mazz0]

I do, too. Like, right now, I’m looking at a “Post reply” button and I just want to tap it. Instead, I’ve got to waggle my mouse to see where it is, then move it to the button THEN click it. To be clear, I don’t want and don’t think I’d want multi-touch on a regular laptop, just that little bit of interaction.

Yep.

Tell you what I'm totally unsold on when it comes to all these Windows laptops though - the hinges than spin all the way around so the keyboard's on the back, turning it kinda into an iPad. They must be way too big and heavy to make a usable iPad.

 

[Substance90]

I never liked this fake Keanu Reeves.

 

[Wildkraut]

This all is getting bored... moving along...

 

[arybär]

This is a good reminder that I should sell my Intel stocks I had forgotten about. Thanks Intel for the heads up!

 

[clayhalo]

LOL........ 🤣

meanwhile Intel is getting spanked by both Apple, and AMD in terms of performance.

give it up Intel, your days are done. Just sell your chip business to Apple.

also, there’s a reason Apple never made a touch screen Mac and they will never will to protect Steve Job’s legacy:

I agree with this. I could care less about a touch screen on a laptop. It is tiresome and unnecessary. I tolerate it on a Pad because it's horizontal...but I much prefer using a keyboard with it.