My dream scenario is that Forstall becomes CEO of Microsoft with a blank cheque to transform the company, and then beats the arrogant Apple crowd at its own game.
Apple has already started the transition of becoming the next Microsoft, in all the worst senses. Forstall could re-work Windows 8.
Think of it. If Windows 8 becomes fantastic under Forstall, it doesn't need to battle for market share since it already is king of the park in terms of marketshare.
Then Apple might be buried in its arrogant stash of cash, with a tombstone that reads: pride comes before a fall.
The take-home lesson for Apple, from Blackberry, is that having a massive pile of cash cannot save a company, once the fickle public decides they like something else.
Apple will have to get killed under a truck to learn the lesson that you discard the professional market at your peril, by solely chasing the fickle consumer market.
Remember: Pros need to keep their systems consistent, year after year, to get their jobs done - whereas consumers change whims as fast as throwing out Sony in preference to Samsung.
There has to be a payback day for Apple throwing out matte antiglare screens that many pro's need - and dumbing down the software to cater for idiots who can't figure out how to use a multi-layered filing system.
If there's justice in the universe, there has to be a payback date.
If your sole reason for thinking Apple cannot fall, is because of their massive pile of money, then, you, my friend, are not a student of corporate history.
Ever heard of Pullman Palace Car Company?
