Part of the issue might be the Apple isn't as open to the past in their stance around Final Cut Pro X as they were in their previous software redesigns. For instance when iMovie '08 was redesigned and missing features, Apple offering the previous iMovie 6 for free alongside it so people can have the best of both worlds during the transition. Similarly, when Quicktime X was released with missing features, Quicktime 7 was/is offered concurrently to help fill the gap. There is no such move for Final Cut Pro X, with the entire previous Final Cut Pro Studio suite being discontinued.
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Former Shake Product Designer: Apple Doesn't Care About Pro Market
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This is probably one of the worst posts i've seen on this board.
Editors have a job to do, that is to make a target video look a certain way...
No amount of "thinking different" is going to add features or capabilities that the software doesn't have.
Terrible post from somebody who clearly has never edited video before.
They used the creative market to keep them afloat while their ship was sinking faster than the Titanic carrying a weight watchers convention for obese whales and tossed them aside once they got their **** together with the iphone/imac.
Now they don't need them/us so who cares if they release a half-arsed release and EOL the actual working version because now Dad can make really awesome home movies faster than ever before! WHOOPIE!
Now they don't need them/us so who cares if they release a half-arsed release and EOL the actual working version because now Dad can make really awesome home movies faster than ever before! WHOOPIE!
To be fair, a lot of those "millions of users" are likely students who are using cash sources such as scholarships, student loans, etc. in order to finance that Mac purchase. I know a few friends who recently went back to school financed their computer purchases with student loan money (which isn't a bad thing, since some type of computer is generally needed these days).
Ultimately though, owning an Apple product isn't some indication of "class status".
Thats true and after reading the article, I understand now their (meaning pros issues) ....but Apple clearly wasn't trying to draw in the "Pro's" on this launch release, they tactfully strung them along believing that they "care" but FCPX in all honesty is geared towards the iMovie guy or girl who want to take it up a notch or two... That guy nailed it when he said steve's views about the pros.
Not just high-end pros that need multicam or OMF/EDL. A lot of the design decisions made in FCP just won't fly.
What are you supposed to do if you have multiple clients? FCPX shows you every event from everything you've worked on. What if you have a client in a room? You don't want other people (especially competitors) looking at someone else's assets. Short of pulling a hard drive for every client, FCPX just isn't useable.
And not importing old projects? That was the nail in the coffin for a lot of people.
These were a conscious design decisions from Apple.
makes sense to me
With the release of many variations of dslr and lenses, and high quality flash memory based videocams, not to mention future mobile devices, "film" making moved to the masses. Let Avid and Adobe pick up the legacy and custom editing market.
FCX is going to be ubiquitous, except possibly with broadcast, advertising and feature film markets. It will sell lots of hardware for Apple.
For the pro's commenting, I have a difficult time understanding what is to be gained by arguing your case on a generic mac forum. Sure, it's an available venue, but in reality, I can't see it moving your case forward. More to the point, most of us "amateurs" aren't choosing sides, and I personally find Apple's stance pragmatic.
With the release of many variations of dslr and lenses, and high quality flash memory based videocams, not to mention future mobile devices, "film" making moved to the masses. Let Avid and Adobe pick up the legacy and custom editing market.
FCX is going to be ubiquitous, except possibly with broadcast, advertising and feature film markets. It will sell lots of hardware for Apple.
For the pro's commenting, I have a difficult time understanding what is to be gained by arguing your case on a generic mac forum. Sure, it's an available venue, but in reality, I can't see it moving your case forward. More to the point, most of us "amateurs" aren't choosing sides, and I personally find Apple's stance pragmatic.
How about those of us who are already pros?
This IS about pros....and they are running up against massive limitations on this lame lite version.
Admit it (if you can) Apple has dumped on any pros out there whether in video or other spheres.
Now see how far they take this in the new post PC era.
To hear how they bought Shake only to bury it makes my blood boil.
Well maybe I just have gas and feel a bit cranky so I'm "letting off steam" as it were.
I love reading the nostalgic responses here.
Final Cut Pro 7 and earlier. The interface was old and tired. You could learn what you needed to know but it just felt like stuff bolted on that sorta worked.
Now if I had built up braintrust in this app I too would be stressing FCPX. Any counselor will tell you that change causes stress in humans.
The trick is to realize this and continue to move forward. There's a recommendation that some people make to others "try taking a different route to work tomorrow, on that you've never taken before"
There's something exhilarating about changing one's path even if there's trepidation at first.
At this point FCPX isn't ready but it will be ready and the question that editors need to ask themselves is
"Will I be able to switch to Avid or Premiere and beat the young kid that stuck with FCPX and mastered it?"
Your competition isn't going to be afraid to learn and adapt and that could make you a dinosaur.
Final Cut Pro 7 and earlier. The interface was old and tired. You could learn what you needed to know but it just felt like stuff bolted on that sorta worked.
Now if I had built up braintrust in this app I too would be stressing FCPX. Any counselor will tell you that change causes stress in humans.
The trick is to realize this and continue to move forward. There's a recommendation that some people make to others "try taking a different route to work tomorrow, on that you've never taken before"
There's something exhilarating about changing one's path even if there's trepidation at first.
At this point FCPX isn't ready but it will be ready and the question that editors need to ask themselves is
"Will I be able to switch to Avid or Premiere and beat the young kid that stuck with FCPX and mastered it?"
Your competition isn't going to be afraid to learn and adapt and that could make you a dinosaur.
It really is a shame. I'd like to be.
As a 15-year-veteran Editor that also works as a Compositor & Motion Designer, Final Cut Pro has been the only objective reason why I had to be on a Mac. Subjectively, OSX is my preferred platform (even though I find Cocoatech's Path Finder is far superior to Finder) but professionally, there's no longer a 'need' for me to be on a Mac.
Creative Suite, Nuke, Avid... they're all mostly platform agnostic.
With Apple again choosing to step further away from the professional community there is going to be a flow on effect of many editors, designers, compositors and especially Post Production studios and Broadcasters no longer needing to buy the $7K+ MacPro towers.
The professional market is a small percentage of Apple's bottom line overall customer base, but I'd say they come close to making up a majority of their high-end hardware sales.
I wonder if this in turn signals a future departure by Apple from MacPro towers altogether.
Why can't you discuss subjects you know something about instead of cluttering up this thread with your amateur comments?
Add features later
Thank You, someone who understands!
and it is sad btwSadly reboot, you need to "reboot" how you approach your work, whats wrong with thinking different?? okay a few or many features YOU or your colleagues use aren't there, so what?? I bet theirs someone who has the suite thats making things work and not complaining ... Go over to Avid, better yet why didn't you just start at avid? if you know apple isn;t reliant on your market, why stay with them?
You and rebootd should talk
Hey at least I'm honest, and did re-read the article in its entirety.
I always thought that a Pro was someone that got paid for what they do. I've made my living and supported my family editing video since 1999. I've never used XML, multicam, and realize I can finish my edits in FCP 7 and start new ones in FCPX.
Are there "pros" that are more capable than me. I'm sure there are. Do people need what FCPX doesn't offer. I'm sure there are - but I'm not one of them. Here's to the future of FCPX and to all the money I'm going to make with it.
Are there "pros" that are more capable than me. I'm sure there are. Do people need what FCPX doesn't offer. I'm sure there are - but I'm not one of them. Here's to the future of FCPX and to all the money I'm going to make with it.
Admit what? I already have. Pros should be very very worried.
yesterday:
http://twitter.com/#!/arnoldkim/status/85603714114662401
http://twitter.com/#!/arnoldkim/status/85603863687725056
arn
I read that you can save data to external drives and that data doesn't show up unless the drive is mounted even more efficiently would be to have a large scale storage device with projects on volumes you simply mount or unmount as needed.
Lion is going to have XSAN clients and Lion Server will have XSAN Admin. There's going to be a way to manage files better. The folks commenting just don't understand how things have changed.
Is Apple going to suffer luddites? No. If it's a dealbreaker move on.
Sounds about right. This only reaffirms my choice to go back to the PC and pick up the Adobe suit.
It's simple and the writing is on the wall for the old stuck in the ways pro's... NOt even Larry Jordan complains or is whining this much (if at all)... Just move on then, or think different my friend
You just don't even understand what others are pissed about.
It's not a new way of working or some such thing.
It's all about not being able to do jobs at all because of the lack of basic tools and interfaces.
It's one thing to have to learn a new way to do something but completely another not being able to connect my HD or camera to my computer and get the data in there.
Then Apple better be careful. That kind of arrogance has put companies in hot water with stock holders.
So do you always completely ignore the points someone makes when debating a topic or do you like to spin nonsense adnausem?
I, and many others, are fine with the new direction of Final Cut and aren't afraid to learn it BUT if you took 5 seconds to pull your head out, and actually read comments, you'd know the real issue many have is the END OF LIFE OF FINAL CUT PRO/STUDIO.
Right now if a studio needs to add a seat they cannot purchase a legal copy of the older version to keep the ball rolling until Apple decides to actually add the features it cut for apparently no reason.
Reading + Comprehension = Your friends.
It's simple and the writing is on the wall for the old stuck in the ways pro's... NOt even Larry Jordan complains or is whining this much (if at all)... Just move on then, or think different my friend
There's being a blind fanboy and there's ignorance.
You keep picking ignorance.
It's pretty laughable that somebody who has never edited video in his life telling others how to do their job. What do you do for a living? Should we tell you how to do it?
Pros are tired of waiting on Apple. The transition from FCP for many actually started about 2 years ago when FCP 7 came out. A lot of people were expecting FCP at that point to be a more modern app, rewritten for 64-bit. What they got instead was a very minor upgrade. That lead a lot of rumor mills to speculate that Apple must be hard at work rewriting a lot of the app and that the next release would be "awesome."
Just under a year after FCP 7 shipped, CS5 came out beating Apple at their own game. That put most pros in a holding pattern and the most reasonable thing was to wait and to see what the rumor mill had it up its sleeve at NAB and more importantly what the final shipping version was. Of course we now know what Apple was really working on.
Telling pros to cut Apple some slack because it's a 1.0 release and wait a little longer and that their copy of FCP works just fine? How long exactly are people supposed to wait? Other tools are now out that do exactly what people wanted FCP to do. The last major release of FCP was really 4 years ago at version 6.
It's not hard to see why pros are frankly deciding to move their business elsewhere.