Up the market share
I loved the post about the iphone being a gateway drug into apple ownership. I myself purchased a macbook based on the user experience of my ipod. We may well see a very low price or free iphone as both the carrier and apple will gain new customers. The carrier always makes the most money from monthly plans and apple still get paid a set amount from the carrier plus a new user with which to target the brand.
I loved the post about the iphone being a gateway drug into apple ownership. I myself purchased a macbook based on the user experience of my ipod. We may well see a very low price or free iphone as both the carrier and apple will gain new customers. The carrier always makes the most money from monthly plans and apple still get paid a set amount from the carrier plus a new user with which to target the brand.