Ok here's the deal... White is one of the things that sets Apple apart from nearly everyone else in design and appearance and it looks beautiful and clean. I will admit the black Nanos looked pretty sleek, and I probably wouldn't mind a black iMac as long as it was glossy, but guess what??? the black matte MacBooks look like CRAP. If they were glossy they might have looked cool, but they don't at all, and now you people are wanting matte black Mac Pros and Cinema Displays??? LOL HE!!, why don't we just have Apple start making UGLY A$$ PCs....that's a great idea

haha. I guess that's why you people are NOT Apple's designers, GOOD THING.
OOH OOH I have a great idea....start making black electronics....or better yet, beige...that's original.................. UM NO, THINK DIFFERENT!!!