I find it frankly unbelievable that Apple is renouncing to its usual 30% cut of the HUGE non-casual gaming market. I don’t want to criticize their overall Apple Store strategy, I’m just saying there is still considerable untapped potential that nobody appears to care about.
With rare exceptions, iPhones are for casual gaming. You play on your commute and that’s it. And it goes by itself that the whole Apple TV idea of porting the iPhone experience to the big screen cannot be limited to just that. The interface is different, that big screen you can’t touch and that little remote is a poor substitute for that interaction. So why should developers get crazy figuring out the best way of adapting a title to the Apple TV’s strict requirements when the iPhone penetration is an order of magnitude greater?
The whole business model of these iPhone games revolves around the freemium model whereby you get a few bucks here and there because of course, out of the immense population of iPhone users, someone is going to love your game.
But that was never the idea behind gaming consoles, and my point is that it shouldn’t be for Apple TV either. The console business model was and still is about making a few, expensive titles that every owner would love. That happened with PlayStation too! When it launched, I remember a plethora of titles filling every kid’s shelf. By the time PlayStation 2 was around, the market had changed so much that big houses would supply only a few, mind blowing titles per year.
So my question is: why cannot the two models coexist in the Apple universe? casual gaming for iPhone, big blockbusters title for Apple TV - alongside whatever iOS developers feel like porting. And here’s the catch: it only takes 4-5 huge titles to get the game started and the Apple TV sales going, no need for a gazillion games most of which, frankly, look like one another.
So please, Apple, time for the Apple TV to go big on gaming, hardware and software are there already, and what is needed is a serious bump in storage space and while you’re at it, you should really throw in a gaming pad into the bundle!
Happy gaming!!