Gartner: Android Tops iOS in 3Q 2010 Global Smartphone Market Share

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Apr 12, 2001
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During his appearance on Apple's earnings conference call last month, Apple CEO Steve Jobs noted that it has been difficult to estimate the number of new Android devices being sold, pointing to data from research firm Gartner saying that 10 million Android devices were sold during the second quarter of 2010 and saying that we would have to wait for the third quarter results to come in to see whether iPhone or Android came out on top.




Worldwide Smartphone Sales in 3Q10 in Thousands of Units (Source: Gartner)
Gartner today released its data to address that question, revealing a tremendous Android surge that saw the platform leap to second place behind Symbian with over 20 million units sold during the third quarter and grab a 25.5% share of the global smartphone market. Apple slipped slightly to 16.7% of the market from 17.1% in the year-ago quarter, but was able to maintain its third-place position from the year-ago quarter and move up from its fourth-place position last quarter as Research in Motion's BlackBerry platform slipped further, from 20.7% in the third quarter of 2009 to 14.8% in the most recent quarter.
Apple performed extremely well thanks to the iPhone 4. Relationships with multiple CSPs gave Apple wider channel reach internationally, and the strong ecosystem around iTunes and the App Store continued to help Apple dominate. Apple's share of the smartphone market surpassed RIM in North America to put it second behind Android. In Western Europe, iPhone sales doubled year-on-year, making Apple the third-largest vendor behind Nokia and Samsung in the overall devices market.


Worldwide Mobile Phone Sales in 3Q10 in Thousands of Units (Source: Gartner)
In overall mobile phone sales, Gartner pegged Apple as the fourth-largest manufacturer with 3.2% of the market, trailing Nokia, Samsung, and LG. That result echoes similar data released by IDG late last month and is an improvement from seventh place last quarter.
Apple delivered a stellar performance in the third quarter of 2010, selling 13.5 million units. It could have sold more but for its ongoing supply constraints and is now in fourth place worldwide. The iPhone is sold in 89 countries through 166 CSPs. Apple's sales in Europe, Asia and Japan, more than doubled from the third quarter of 2009 and sales in Western Europe delivered Apple the third spot in the regional ranking. While Apple remains focused on consumers, enterprise adoption of the iPhone and iPad has grown.
Gartner's results obviously only address iPhone sales, and some observers believe that a more valid comparison of platform market share should include the iPod touch, and possibly even the iPad. Still, Android's impressive gains that saw units leap more than 14-fold year-over-year demonstrate the momentum behind Google's platform and place it within striking distance of Nokia's Symbian for the top spot in worldwide smartphone platform market share.

Article Link: Gartner: Android Tops iOS in 3Q 2010 Global Smartphone Market Share
 

Consultant

macrumors G5
Jun 27, 2007
13,291
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Yes, you can give away more phones than trying to sell them at a reasonable price.
 

ghostface147

macrumors 68030
May 28, 2008
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I'd rather take quality over quantity. This isn't to say that every single Android powered device is crap, but I just prefer the quality of an iPhone.

This is totally expected.
 

spazzcat

macrumors 68030
Jun 29, 2007
2,636
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So Apple with 2 models is doing a good job of keeping up with how many different Adorid models? And how many Adorid phones have been BOGO or just out right free?
 

dave420

macrumors 65816
Jun 15, 2010
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I'd rather take quality over quantity. This isn't to say that every single Android powered device is crap, but I just prefer the quality of an iPhone.

This is totally expected.
I agree. The iPhone works great for me, and I have no complaints. I'm not too concerned with how many million they sell or how many other people have them. I remember years back where it felt like I was one of the few that had an iPhone, and it was still great.
 

SandboxGeneral

Moderator emeritus
Sep 8, 2010
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This shows that Apple may have made a big mistake in having the exclusivity contract with AT&T for so long. Had they allowed the iPhone to be carried by more vendors, maybe iOS would be more widespread.

I do agree with a person who posted above me in that I prefer the quality of the iPhone/iOS over the Android platform. This is why I like Apple products better than any other - quality.
 

Bilbo63

macrumors 6502
Apr 27, 2010
299
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I still don't know where all of these Android devices are. If Android is doing so well, why are they so hard to find in the wild?
 

res1233

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BornAgainMac said:
Symbian smartphones must be really good. They are on top and you never hear any smack down from fanboys or anything.
I think symbian would sell more if it didn't share its name with the renowned sex machine :rolleyes: I could never see myself owning one. Yes, even more than it already does.
 

Amazing Iceman

macrumors 68040
Nov 8, 2008
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Android has the advantage of being available on múltiple carriers.

But if I had the option of getting an iPhone on T-Mobile, I would choose the iPhone over the Android anytime.

I know someone who owns a Droid phone, and he hates it. He told me it performs terribly, and regrets getting it. Well, that was a surprise to me!
 

nwcs

macrumors 68000
Sep 21, 2009
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I remember the last chart I saw that showed 50% of the market's profit goes to Apple. In the end, that's all a business really cares about. I'm glad Android sets are doing well, though. I have no reason to see them fail. But I do like Apple's methodology more which is why I've been ramping up on Cocoa Touch development. It's a lot more fun that the C# I've been doing for 9 years.
 

csjo00

macrumors regular
May 17, 2010
209
1
Arkansas
Posts like this make me laugh. Hard.

There is only 4 iPhones with one being obsolete, and another closing in.

How many Android devices are there? At least 10..
 

cvaldes

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Dec 14, 2006
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I still don't know where all of these Android devices are. If Android is doing so well, why are they so hard to find in the wild?
Try the engineering department of your local universities. Smartphone demographic studies have repeatedly shown that Android users are heavily skewed to young male techies. The iPhone crowd is a far more affluent and older demographic, and a lot more women have iPhones.
 

supmango

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Feb 17, 2008
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This shows that Apple may have made a big mistake in having the exclusivity contract with AT&T for so long. Had they allowed the iPhone to be carried by more vendors, maybe iOS would be more widespread....
Its not just about cell phone carriers, it is also about the variety of hardware carrying the software. This is how Microsoft stays ahead of Apple; more hardware vendors offering the same software. And I think that the Android platform will be plagued by many of the same issues as Windows. Especially as the platform expands to more devices and Google starts trying to extend functionality to compete with new (possibly unreleased) features on iOS. This is why I will be dumping my HTC Evo as soon as the iPhone is available on another network.
 

tubbymac

macrumors 65816
Nov 6, 2008
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I think symbian would sell more if it didn't share its name with the renowned sex machine :rolleyes: I could never see myself owning one.
My iPhone battery is running out. Let me call you back after I get on my symbian!

Sure thing. Wait.... what?