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'Get a Mac' Ads: Yoga and Breakthrough

iAd

These commercials seem to be doing the trick, though, as Mac sales are constantly increasing and people are certainly more aware of Mac as an alternative. These commercials are not for the tech-savvy crowd, more the everyday Joe. If these commercials start blinding them with tech-speak, no one would pay attention. I do agree that they should focus on what Macs can do, but they have already been addressed in previous commercials.
 
Personally, I can't stand OS X. Yeah it looks pretty but functionality wise, XP for me. Far better.

dlastmango said:
The Yoga one was pretty funny...The Vista Bashing was terrible. But the real issue here is...

What's up with MAC wearing that GAY Sweater?!?!?!
Click to expand...

Do you have have anti-gay tendencies?
 
I think Apple should be a little more careful bashing Vista with the 'nothing works' attitude in the yoga ad seeing as Leopard for many users is still a big bugridden beetlefest...
 
they put too much energy on poor ads
this is no sense. you can install hardware from 3rd parties in a Mac and have a crash,
 
"It's Mac's fault"

personally, I thought these two are among the best of the series, but indeed, the campaign has run it's course and should be put down.
 
How can Apple just give a laundry list of what THEIR computer can do? People will simply say "That's neat but I HAVE to HAVE Windows for my work -- It's a Mac -- I have to have a PC."

So -- Apple has to educate everyone that they DON'T need a PC anymore, that You can use Windows Vista on Mac hardware, that it runs it better, that Mac's OS is better. Most people still don't know that Mac runs Intel or what that means. All they "know" is a lie: "If I get a Mac, no matter how good, I've thousands of dollars in software and periphrels that simply won't work anymore". This, as WE know, is not true. But the multitudes don't. Those users must be gently taught (and reminded, in a humorous way) that they can use a MAC and even use mostly it in their everyday life, but have Windows there too for when no other solution is available.

There's at least a couple of decades that's past that people still hold on to as reality about Apple computers. Macs are different now. People really don't to buy a PC to do their job. That's a hard concept to believe. Especially when the potential convert is considering laying a couple of thousand dollars on the "gamble".

--

In my opinion, everynow and then, Apple should do a commercial with PC and Mac as roommates -- bunkbeds or playing videogames, talking about the fun they had that day on the same computer. Or both of them circling a table where an iMac sits, Mac showing PC just how nice the iMac really is and that PC is welcome to be there, too. There are some ways that Apple could make commercials that showed the guys in harmony together which people really need to know. That Boot Camp could bring them both together. In fact, they could be at Boot Camp, with them wearing Army uniforms, PC nervous because he's out of shape, Mac there to bolster his confidence and say he's there for him.

--

Bottomline, Apple HAS to continue showing they're superior or that they can at least co-habitate with each other. Touting features is not the solution. To simply show off the computer tells too many PC users "All flash and no gas".
 
Vista isn't nearly as terrible as apple makes it out to be.... Although it is smart on their part to keep up the negative press on Vista...
 
way to go apple. keep making me ashamed to be a part of the mac community.

after I'm done with this iPhone app I really do think I'll go back to linux. Apple's crap has been wearing on me lately.
 
I'm getting so unimpressed with these adverts now. They are LAME-O 4000.

Plus they're just wrong. Mac's just work do they? Tell that to everyone over on the Airport Dropout thread. Or the Stacks don't work thread. Or the AirDisk/AEBS backup threads....

Also Mac hardware all made by Apple huh - Cheap panel screens in the iMac, graphics cards from ATI/NVidia, HDD from WD, Samsung and Seagate. What hardware to Apple make themselves exactly? The casing! Thats it.

Getting so tired of these adverts. They need to drop the marketing company ASAP and go with a more visual design firm like PsyOp.
 
stevearm said:
"hilarious"? Really? :rolleyes:

More pathetic microsoft bashing from Apple.
Click to expand...

Not nearly as pathetic as Microsoft's own self mutilation with the Vista debacle. Everyone I know is saying "they spent five years for that?"

These ads are kind.
 
I wonder why they decided to air the edited version of "Yoga." In the rough cut, Judy Greer ends the ad by looking at PC and Mac and saying "It's the last time you'll see these!" before lifting up her top.
 
TheCreator said:
Vista isn't nearly as terrible as apple makes it out to be.... Although it is smart on their part to keep up the negative press on Vista...
Click to expand...

Actually, Vista is far worse than Apple is making it out to be. Honestly, Apple is pulling their punches.

Having said that, these commercials only appeal to those unfortunate people who have been forced into the hellhole that is Vista. For others, this series doesn't give enough reasons to buy a Mac.

They should go lighter on this series and add a series that is more pro-Mac and doesn't mention Microsoft at all.
 
Agathon said:
Not nearly as pathetic as Microsoft's own self mutilation with the Vista debacle. Everyone I know is saying "they spent five years for that?"

These ads are kind.
Click to expand...

Apple's ads should not mention another operating system in them. They should be:

"Look, I'm a mac, I'm awesome in my own right. Look what I can do..."

not

"Look how bad your current OS is. You should try me, because yours really sucks. Yours is the worst ever. Did I mention your OS sucks? it SUCKS!"
 
Yoga is definitely good for a laugh, though I have to agree that Apple is being a little too hard on Vista. I had problems when I was running RCs but my wife, who bought a Vista laptop, has had virtually no problems whatsoever... just a lot of "Cencel or Allow" popups. I make it a point to snidely chuckle whenever I hear the sound effect.

And for the record, XP is running great. Sure, it's not OS X, but it's quite stable.

210 said:
These commercials seem to be doing the trick, though, as Mac sales are constantly increasing and people are certainly more aware of Mac as an alternative. These commercials are not for the tech-savvy crowd, more the everyday Joe. If these commercials start blinding them with tech-speak, no one would pay attention. I do agree that they should focus on what Macs can do, but they have already been addressed in previous commercials.
Click to expand...

Correlation doesn't imply causation. I would be very surprised if these commercials have as big of an effect as you suggest they do.

-Clive
 
you know one day Apple is just going to have Justin Long holding up a card bob dylan style that just says "Vista Sucks" - pathetic.

Can Microsoft actually take action against Apple on these ads?
 
I know people who these ads have worked on.

And isn't that the point of advertising? Not to get people who were already going to buy the products to... still buy them? but to get new people to buy the products.
 
Getting Lamer...

... by the day. Hopefully we will not see any ads boasting the "Security" of OSX any time soon after the CanSecWest embarassment.

Vista and OSX are what they are - people use whatever they like. But these ads make Apple look childish which is more damaging given the perception that Macs are mostly for an odd bunch, not serious business types.

They should perhaps start doing ads that actually debunk these myths and portray how Macs are a better fit for the business use.
 
these are losing any good creativity they may have had. i did not buy apple because i hated microsoft. i was frustrated with them but did not find them abhorrent.

apple had better make something better than 'we are better because' adverts as it just looks like another block of jobs feeling a little sorry for himself and apple. sad adverts, sad way to go to bed
 
I find it funny how they acknowledge that it isn't Microsoft's fault that they have to support an infinite amount of hardware/software configurations.That Windows runs as stable as it does is amazing, and Apple would never be able to pull that off with open hardware as they are now.
 
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