I think we all get very mixed up with the hype whenever apple release anything new. I mean let's face it, unless you are on a first or second gen iPad then there's hardly any need to upgrade other than your own conviction or desire to generated by good marketing on apples side. Kudos to apple on this one, they seem to be the only company that can pull this off these days. I'm currently on an iPad 4 ( my first btw) and will probably keep it until the battery dies or it no longer fits my needs. These no need to jump at everything new, and the fact that you forgot about wanting to upgrade proofs that it was purely a decision made for you by apples marketing machine. Seriously, you will know when it's time to upgrade.