It certainly could be significantly higher. Public taste, laziness on the part of manufacturers and other things have all conspired to keep the bar set low on fuel economy.
I think that's probably accurate, general apathy on all sides really isn't it.
By way of a postscript, it's worth pointing out that today's safety and environmental regulations make it more difficult to make a car frugal, small and light than it was when Alec Issigonis designed the Mini.
Indeed, I think you've also inadvertently described the perfect engineering challenge that todays manufacturers really should be embracing, but instead seem so reticent to take up. The most remarkable thing about the original Mini, wasn't its size, it wasn't its cost it was the whole. And in that respect alone, I cannot think of one car today that is really in anyway comparable whatsoever.
True, and that's a shame, because brand image often matters than a car's actual merits. If the new Jetta is a turd, people will still buy it because the VW badge has cachet here that GM does not, at least in the realm of small cars.
It's entirely possible to turn a brand around of course, as VW demonstrated with koda, it's only 15 years ago that koda was still the punchline to almost every joke.
The problem is Chevrolet is in a somewhat unique position in many respects here, it's a known brand, but by name only, usually as the carrier of good ol' boys... to a levy of course, when I think of a Chevy it's either something bright pink, with chrome lots of chrome, or a pickup truck, not the rebadging of dreadful Daewoo cars. I suspect I'm not alone on that one.
And therein lies the problem. That and the Spark of course.
I'm not going to stand up too much for GM, I've never held a high opinion of most of their products, but I have reasonably read good reviews of the Cruze and I hope they bring the diesel here.
The Cruze is entirely inoffensive, and does the job entirely adequately by all accounts, as it should, after all it does have 4 wheels and an engine. Autocar likened it to the old Mk2 Seat Toledo saloon, and that's probably an apt comparison. Vanilla. Much like the rest of Vauxhall/Opel/Holden/Buick ranges etc actually. And that is a big problem for GM. A very big problem. One that almost sank the ship in the first place in fact. The captain might be different, but there's still no one at the helm.
the Daewoo -> Chevrolet re-branding in europe has been more or less the best business move GM has made perhaps in the last decade
Doesn't say much really does it.
I think you highlight the real issue in the rest of your post. But it doesn't just affect Opel. And that is perhaps GM's biggest problem of all.
which is in a contrast to the japanese/korean brands which in europe over the last few years streamlined a lot: nearly all brands stopped offering premium sedans or upper market offerings and rather concentrated on SUVs/ crossovers and small offroaders and small minivans, compacts or small hatchbacks
It's not really streamlining when you have something like 6 suv/off-roaders in your range a'la Nissan is it?
GM is doing reasonably well in Asia, and they have placed much of their small-car design duties into the capable hands of the Koreans - a wise move in my opinion.
Not if the Spark is anything to go by. Fortunately as the i10 proves, being Korean isn't the problem.
I think blame can be put on both sides.
Yeah, but mainly GM for getting themselves into such a god almighty mess in the first place.
The Buick Regal is the Opel Insignia( I love the US media. Before the Regal came out in the US, they went over to Europe and drove it and they loved it. Then they drive it on US shores, and all of a sudden they start panning it? ).
That'll be the marshmallows they use to replace the springs to make it a little softer for the yanks.
it wasn't a bad car.
It wasn't. You really don't want to think what today's hatches would be like if that car never existed. It really was that good. And its impact really was that great.
In typical bad Ford fashion
In typical Ford U.S. fashion you mean, fortunately, the profit making arm of Ford, i.e. the european division, produced the even better Mk2.