The new iMac that Ive been waiting for so patiently is such a letdown, really disappointed. I feel cheated. Ive just put in an order for a new power-tower PC, has everything I need and want, better specs but half the price of the big iMac. Ive been battling forever to move away from windows into the Mac environment, I hate bloody Windows same as everyone else, but when Mac sacrifices functionality for design, this is what happens. At least on my PC I can still burn DVDs (vital in my industry) without having to buy an external drive. Why do I have to buy an external accessory for an all in one machine? Maybe it should be some-in-one. Sorry Apple, I was ready to convert, but alas, Im not going to. You cannot fulfil my needs just yet, so for now, Im still giving money to Seattle as opposed to Cupertino. Ill be back in a year or two for the 2014 or 2015 iMacs, maybe then you can make my wheels spin, but for now, an i7 ivy Bridge and a DVD burner wins over your amazingly sleek design. SD card at the back? Utterly impractical. USB 3 is nice and all, but will it change my workflow and make my life easier? No. Especially since I have to sacrifice at least one USB port to an external drive. Goodbye, Apple, well meet again in 36-odd months, when Im done swearing like a drunken sailor on shore leave at PC, and I hope this time round, you will remember the graphic professionals whom youve made your name with.