Keep that in mind when iPhones see a 200-500 dollar markup this year or next. First the EU now this. Apple will not lose a dime so the money will come from the customers. iCloud price hike, device price hike, Apple TV ads and price hike, services price hike. But hey now you will get nagged to pick your search engine default so 99% of users can pick Google anyways. Yes, this is wonderful news for consumers.
If Apple develops a search engine? I can't wait for that subscription cost. Let's not forget Google if free because you are the product. Apple will make you pay for.... privacy.... or something.