This would be true in a static world. I don't like Google. So, I've tried using Bing, Ecosia, and DuckDuckGo. I even set them to be the default search engines on different devices. I'll be damned if half the time I don't wind up going to Google to find the results I'm looking for. It is frustrating because I really don't want them to get my business. Unfortunately, the search engines really do suck hard.
Fortunately, the world is not static. Both Bing and OpenAI are integrating AI with search in ways that have to potential to give the current Google search paradigm a true market challenge.