Why are people so bitter over Google? It's unlikely Google hoodwinked you into forking out money for something since most of their products are free.
If it's advertising that is bothering you then I guess you give up TVs,newspapers and oh Apple devices as well because iAd isn't just a fancy name for a feature but yes that's right for ADVERTISEMENTS. Also just like newspapers have ads contribute majorly to their bottomline does not make them a 'people-as-a-product' industry. Since a large chunk of internet is ad supported I guess 2/3rds of the internet too subscribe to the 'people-as-a-product' party line. Even Spotify Free largely survives on ads but by the logic of some they are an advertisement company and not in the technology/music industry.
Google doesn't sell your data. Your data is encrypted to them and anonymized to bidders. Infact they don't even see specific profiles. It goes something like this - Target ads to people in UK who search for cars and are likely 18-24. Do you feel your privacy was compromised with that? Do you know that credit card companies track your purchases to improve their fraud detection system like Gmail does for email to counter spam? If you plan on being paranoid then you might want to hide your money under your pillow since banks could go down too
What maybe you take an issue with is being tracked for advertising? Welcome to the internet. All ad networks do it, some just do it better while some do it intrusively ( looking at you Facebook ) . iAd tracks as well and you can opt out ( here
https://support.apple.com/en-us/HT202074 ) of it just like you can opt out of Google so not sure what your grievance is really?
What do you really want Google to do ? They offer services for free. No one is forced to use them. The trade off them being free is you get ads. There is no free lunch. If ads bother you, you could change to Bing because there won't be ads right?...oh. You could use Yahoo Mail because no ads ..? If your concern is NSA and if you think you are any safer being on Apple then you simply need education.
I'm glad at least posters here are level headed to realize that both these companies are duking it out for their self interests but its the consumers benefiting most from the increased competition. We've already seen what happens when a company is given a free reign ( Windows,Internet Explorer..). Why do people get worked up over who invented what first? It matters to no one apart from some people who feeling a sense of accomplishment on winning an internet argument. Just enjoy the ride whichever roller coaster you are on.
Coming back to the IO, it was pretty lackluster. Highlight being Now on tap which is Google's attempt at wrestling back control of their mobile destiny. I find it one of those features that would come in handy. All the other stuff didn't seem headline worthy either they were expected, polishes or not fancy.