It means Android will draw more developers than before. If they capture enough marketshare, killer apps may start to appear that are Android-only. Thats a long ways off but it could happen if Apple self-destructs.
Dude... Android already has 85% market share. If they can't attract more Android-only killer apps with those numbers... I don't know what else they need.
Or maybe market share isn't all it's cracked up to be.
Consider this:
1. Apple has never had the most smartphone market share.
2. Apple's App Store is the most vibrant and successful app store in history.
Those two statements seem to contradict each other, don't they?
Android smartphones have had more market share than iPhones for years. So if you're counting on developers going "Android-First"... it should have happened already.
Let's be clear... market share is somewhat of a report card at the end of the quarter. They add up all the smartphone sales over the last three months and see how the various OEMs and platforms stack up.
Apple once hit a high of about 23% market share... and they're hovering around 12% today. Yet despite those relatively poor numbers... the Apple App Store has always had an incredible amount of attention from developers. Weird huh?
Oh I know what you're thinking... Apple's market share is falling and falling. That's true... percentage wise. As the smartphone market grows... there's only so many iPhones Apple can manufacturer and sell. (but don't forget... Apple's
sales are going up even though their
percentage is going down)
I predict that Apple will only have about 10% smartphone market share next quarter. Sounds bad, right? No developer will want to make apps for the iPhone, right?
Not quite... you also need to remember this:
1. When Android had 60% market share... developers loved the iPhone
2. When Android had 70% market share... developers loved the iPhone
3. When Android had 80% market share... developers loved the iPhone
So it's pretty clear that market share isn't the only thing developers look at.
And there's also this:
1. There will soon be about 500 million iPhones out in the world.
2. iPhone users tend to spend a lot of money on apps.
In short... developers go where the money is... and 500 million iPhones is too big to ignore. Apple has more than enough installed base... it's not some obscure platform.
Yes there will always be more Android phones than iPhones... but there is more than just the raw number of devices. You also have to consider
who is buying those Android phones and
how many of them are spending money on apps.
All those cheap Android phones from the "Others" category clearly don't get developers excited. If someone is spending next-to-nothing on a cheap Android phone... they're not gonna spend a lot of money on apps.
There may be a billion Android phones out in the world right now... but developers still aren't getting the same results they get from fewer iPhones.
Or to put it another way... more market share or a bigger installed base isn't always the answer.