It can be horrible. I was helping take care of my mother-in-law, so I had to search for information on her health problems and discussed some of them in my iCloud mail but to someone with a Gmail account. So I think the data was harvested via that email conversation and not via my searches, which were conducted on Duck Duck Go. How the data got attached to me even though I was using my iCloud address…I don’t really know. Maybe I’m wrong but somehow advertisers were able to connect me to these medical concerns. So my point is basically data harvesting and ad targeting have a dark side. And it is this:
She passed away and to see ads still popping up (oddly enough on Apple News app, not on my Android phones) regarding products for her health problems is a sad reminder of her loss and suffering every time I see them. There are similar sad stories for people who have lost babies getting ads for baby products. It’s intrusive and unwelcome. I do have my Google account locked down to not target me and same for my iPhone settings so I’m not really sure how some things still slip past, at least on the Apple News app. Fortunately it’s happening less and less with that particular subject.