Really? What gave you that impression. To me it seemed like Google announced their version of what is already available by Apple.
Android Car = Apple Carplay (which started with iOS 7)
Android TV = The demo screens looked strangely familiar to Apple TV.
Google announced it's own wanna-be "hand off" feature that was already announced with Yosemite and how is this going to work if you have 3 different android devices with 3 different versions of Android?
To top it off they announced a Android watch and showed a demo of Google now cards crammed into a tiny screen.
I expected more from Google.
Wonder how long it will be before you Google watch starts popping ads as you walk by restaurants.