So, curious how this raised the bar against Apple?
Movie renting? You still can't buy from the Android Market.
The music uploading is only uploading - you still have to buy your music from iTunes or Amazon.
The use of 3rd party hardware is nice - but that's brand new to Apple's Made for iPod, etc.
Same OS across all systems I'm sure will be nice too - but just like Apple and soon WinPhone7, Blackberry, etc. - your device has to be able to support it.
I will say Android Market for Google TV "could" be a boon - still not convinced mobile apps on a TV outside of Netflix, Hulu or movie/tv/podcasting apps even make sense in a broad sense (as in I've never felt the urge I need to twitter from my TV).
Don't get me wrong - it looked promising for google heads for sure, not seeing how this means Apple needs to "step up their game" as opposed to them just keeping their game going like they have been.