Lab coats
I've read a number of the 649 messages on this subject here and I can't seem to find anyone who's mentioned the fact that those involved in the launch were wearing lab coats!
Maybe its significance isn't registering with people. Maybe the subliminal message conveyed by their wearing lab coats has had its effect, without ever registering in anyone's consciousness. But lab coats were worn, not by accident, by design, and the decision to do so must presumably have been made at a very high level.
The desired effect, and the implication, appears to be that this Nexus One is so special, so advanced, it's been born in a lab. If not that, then the somewhat less desirable, and less likely version is that it's so volatile it has to be handled by specialists in protective wear. Both place the device a long way from what has to be Google's declared message - that it's a desirable, hip, cool phone capable of beating Apple's iPhone.
But if this Nexus One is a desirable, hip, cool phone capable of even taking on Apple's iPhone, I suspect someone overrode anyone who was attempting to apply common sense to the planning of the launch. Otherwise lab coats would never have happened.
Lab coats are of course a ludicrous choice, worthy of the losing team on The Apprentice in week one.
Lab coats only appeal to nerds. And even then I'm willing to bet we'd struggle to find more than half a dozen who thought it was cool.
Lab coats are absurd, fetishistic, reminiscent of 1950s doctor scenes in daytime TV shows. We think of Dick Van Dyke - and we cringe.
Lab coats at a smart phone launch are just plain silly, as silly as making your product a hostage to fortune by saddling it with the term 'Superphone' - when it actually has very little to distinguish it from all the other smartphones out there.
They may understand algorithms at Google, and do them better than anyone else. And they may make a lot of money from the way data can be exploited to sell advertising, really quite a simple process when you've cracked the detail and crunched the numbers. But they sure as hell don't understand marketing hardware yet.
I've read a number of the 649 messages on this subject here and I can't seem to find anyone who's mentioned the fact that those involved in the launch were wearing lab coats!
Maybe its significance isn't registering with people. Maybe the subliminal message conveyed by their wearing lab coats has had its effect, without ever registering in anyone's consciousness. But lab coats were worn, not by accident, by design, and the decision to do so must presumably have been made at a very high level.
The desired effect, and the implication, appears to be that this Nexus One is so special, so advanced, it's been born in a lab. If not that, then the somewhat less desirable, and less likely version is that it's so volatile it has to be handled by specialists in protective wear. Both place the device a long way from what has to be Google's declared message - that it's a desirable, hip, cool phone capable of beating Apple's iPhone.
But if this Nexus One is a desirable, hip, cool phone capable of even taking on Apple's iPhone, I suspect someone overrode anyone who was attempting to apply common sense to the planning of the launch. Otherwise lab coats would never have happened.
Lab coats are of course a ludicrous choice, worthy of the losing team on The Apprentice in week one.
Lab coats only appeal to nerds. And even then I'm willing to bet we'd struggle to find more than half a dozen who thought it was cool.
Lab coats are absurd, fetishistic, reminiscent of 1950s doctor scenes in daytime TV shows. We think of Dick Van Dyke - and we cringe.
Lab coats at a smart phone launch are just plain silly, as silly as making your product a hostage to fortune by saddling it with the term 'Superphone' - when it actually has very little to distinguish it from all the other smartphones out there.
They may understand algorithms at Google, and do them better than anyone else. And they may make a lot of money from the way data can be exploited to sell advertising, really quite a simple process when you've cracked the detail and crunched the numbers. But they sure as hell don't understand marketing hardware yet.