Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad

[MacRumors]

Google has expanded on its #BestPhonesForever ad campaign with a new video titled "Spa Day" in which it pokes fun at the upcoming iPhone 15's implied lack of headline features and its expected adoption of USB-C in lieu of a Lightning port.

In the ad, an iPhone and a Pixel are depicted relaxing in a tranquil spa amid towels and candles, idly chatting to one another with their rear cameras covered by cucumber slices.

"Pixel, a spa day was the perfect idea with all these launch events coming up," says the iPhone, lamenting that the launches "just keep getting harder." After fondly recalling the applause that its slide-to-unlock feature elicited 16 years ago, the iPhone continues:

"Now it seems like every time I turn around, phones like you are doing stuff I can't, like unblurring old photos, answering unknown calls with AI, and live translating messages... it's exhausting. But I've still got a few tricks up my sleeve."

"Like what?" says the Pixel.

"That's under wraps. But let's just say you'll be USB-C-ing soon!"

"You're finally getting USB-C charging?"

"What?" says the iPhone as the cucumber slice slowly slithers off its camera lens. "How did you know?"

"Lucky guess?" replies the Pixel sarcastically.

"Rest up for October 4," reads the ad's tagline, in reference to Google's upcoming Pixel event, where it is expected to unveil a new Pixel 8 lineup, a new Pixel Watch, and potentially Pixel Buds updates.

Invites for Google's event went out the day after Apple invited the media and others to watch its iPhone 15 "Wonderlust" event on September 12.

Since the iPhone 5, Apple has kept the Lightning port on the ‌iPhone‌, despite much of the industry moving to USB-C. However, after coming under pressure to comply with new regulations implemented in Europe, Apple is swapping the Lightning port on iPhone 15 devices for a USB-C port.

With this transition, the Mac, iPhone, and iPad will all finally charge using USB-C, allowing Apple customers to charge their devices with what has effectively become the de facto universal charging standard for consumer mobile and laptop devices.

Article Link: Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad

 

[k1121j]

I dont like google one bit, but it was funny and kind of true.

 

[abatabia]

I’m actually giving serious thought to trying out the pixel 8pro this year on my second line just to try something new. I have a 4a and it’s a great little device.

 

[Apple Knowledge Navigator]

The problem with these 'adverts' from Google, Samsung, is that they talk constantly about features but not the benefits. One of the first rules of salesmanship is that the two go hand-in-hand.

Like Uunblurring photos is honestly hot garbage most of the time, so much so that Google and Samsung's adverts even have small print that says it may not work on all photos.

 

[fel10]

I mean, no lies detected. Fanboys will be triggered though

 

[Unggoy Murderer]

The Pixel's are probably the only Android devices that are worth having at the moment.

Good to see adverts poking fun at competitors too, but done in such a way that's actually funny and in good taste - take note Samsung.

 

[TheYayAreaLiving 🎗️]

Google will be the first one to watch the Apple Wonderlust Event. In addition, they can’t wait to can’t wait to copy a feature or two from the iPhone 15 line up. 👀

 

[Unggoy Murderer]

I’m actually giving serious thought to trying out the pixel 8pro this year on my second line just to try something new. I have a 4a and it’s a great little device.

Few friends have the 6a and they've all said it's an excellent handset. No doubt the higher-end model will be even better.

 

[SoldOnApple]

It would have happened eventually anyway. When we get a 4TB iPhone Pro with a camera capable of filming TV quality video we weren’t exactly going to extract that video over wifi or USB 2 speeds.

 

[abatabia]

Few friends have the 6a and they've all said it's an excellent handset. No doubt the higher-end model will be even better.

A few of my friends have them and the 7 and love them.

 

[e-coli]

There’s an entire advertising agency full of completely miserable, luxuriously paid, end-of-career creatives turning out this drivel. It reminds me of the old Surface Pro vs MacBook Air commercials about 6 years ago. Desperate garbage which completely failed to sell.

It’s sad because Pixel is a great device!

 

[lenningj]

i'm still not buying a google phone. staying with Apple

 

[Unggoy Murderer]

It would have happened eventually anyway. When we get a 4TB iPhone Pro with a camera capable of filming TV quality video we weren’t exactly going to extract that video over wifi or USB 2 speeds.

To be honest, I use AirDrop to transfer stuff now. I can transfer a 1.6GB file to my M2 MacBook Pro in <20 seconds.

 

[CarAnalogy]

I mean, no lies detected. Fanboys will be triggered though

I wanted to be angry but then I thought about it for a moment. The Pixel 6 Pro was the alternative to the iPhone 13 Pro I got that year.

Pixel 6 Critical Response

Bad battery life and having to use a bad on screen fingerprint sensor are real deal breakers for me, but other than that it's not bad and did indeed have USB-C 3.1. It has been ridiculously too long for Apple to "make the switch."

 

[CarAnalogy]

To be honest, I use AirDrop to transfer stuff now. I can transfer a 1.6GB file to my M2 MacBook Pro in <20 seconds.

Rather convenient for Apple that that only works with other Apple devices.

 

[CarAnalogy]

Google will be the first one to watch the Apple Wonderlust Event. In addition, they can’t wait to can’t wait to copy a feature or two from the iPhone 15 line up. 👀

I would really like it if I thought the same statement could be said about Apple. Past time they started copying more from Android again.

 

[Unggoy Murderer]

Rather convenient for Apple that that only works with other Apple devices.

Oh definitely, I'm pretty deep into the Apple ecosystem so it works well for me. Can totally understand frustrations if people rely on Windows or other ways to transfer data.

 

[tomnavratil]

Rather convenient for Apple that that only works with other Apple devices.

Well sure, why exactly would they open up this feature to competitors? Doesn't make any sense.

 

[epox999]

I'm looking forward to USB-C on the iphone lineup to hopefully drastically increase charging speed and sync/backup times, as well as to reduce the number of cables and chargers I need to bring on every trip outside the house.

Google/Samsung do sometimes introduce features like throwing darts at a dartboard, who remembers the "3D photos" the android phones had for like one or two generations, then never mentioned again.

 

[toobravetosave]

Google will be the first one to watch the Apple Wonderlust Event. In addition, they can’t wait to can’t wait to copy a feature or two from the iPhone 15 line up. 👀

Like usb c?

 

[tomnavratil]

Really solid product but it's a shame they don't have a more creative ad agency that would focus on their benefits and benefits of using Google's ecosystem to for example migrate people from Samsung and others. Many Apple users are unlikely to switch to Pixel phones on features alone as for many Apple users it ain't about the features alone.

 

[antiprotest]

Well, although the message is true, the strategy is wrong. Mock a competitor for what they still don't have, not what they finally have. If you mock a competitor for what they are finally getting, although you are right in that they have been behind, you are advertising that they are catching up, so that they are removing one reason for not getting that product. In other words, this helps get the word out that coming up there is one less reason to avoid iPhone, if the USB-C thing is what's holding you back.

 

[KanosWRX]

Competition is great!! And yeah, so true, finally getting USB-C.. should have been there at least 3 years ago!!! Apple gotta get with the times quicker.

 

[toobravetosave]

Applestans: apple actually waits until technology is mature they may not be first but theyre best 😌

Applestans: google and samsung never innovate they copy the iphone apple once again at the forefront of tech!

 

[pshufd]

I tried the Android ecosystem many years ago and gave up and then went with Apple. It would be too painful changing as I rely heavily on Notes, Reminders, Calendar, Contacts and seamlessness between macOS and mobile operating systems.