You think that Apple just pulled the new Apple TV out of .. (you now where). Don't you think it has been in development for some time now?
How do you copy something no one knows about ?
This "apple has been working on it for a long time" argument is soooo bad when paired with the "Apple only announces when its ready to ship!" argument.
At least have the decency to admit this might not all be Apple's ideas. Because it's not. Heck, what is innovative about AppleTV 2 ? It has less feature than the first, and they threw in Netflix, which is something every network TV/Blu-ray player/Streamer box have had for a while now. Not really innovative.