Gurman: Apple Believes Its AI Technology Is Two Years Behind Rivals

[edvj]

Other then generating fake homework papers, what can AI do

Researchers at Harvard Medical School have developed a versatile AI model, similar to ChatGPT, that can perform a wide range of diagnostic tasks across various types of cancer.
https://scitechdaily.com/96-accurac...tionary-chatgpt-like-ai-for-cancer-diagnosis/

 

[dwsolberg]

The latest chatgpt is fantastic. I use it almost every day. It’s night and day from where it was even 6 months ago. And Google’d AI implementation is quite good. In fact, very good. Also, chatgpt didn’t come out of nowhere. It’s been known for at least 3 years at this point, and insiders like Apple have known about ML work for at least 5 years. Inexcusable they never began working on this until recently.

What do you use it for? Is it a replacement for Google, do you have it summarize reports, research, etc?

 

[Delivered]

The whole world knows this.

Apple got caught in a panic when ChatGPT emerged out of nowhere, they probably knew rivals Samsung and Google were working on AI but I can guarantee Apple brushed it off until they were caught by the ChatGPT earthquake.

To be fair, it wasn't an expected earthquake, as evidenced by the sharp share price rises of AI-linked tech companies not long after.

But nevertheless it was an earthquake and Apple had done nothing, I repeat nothing, to reinforce the foundations, aka invest in AI. This is even more outrageous when you factor in how long they've had Siri baked into their products (Samsung killed off Bixby, etc). Siri has barely changed since it was introduced in 2011. Yes. 2011.

Now they are playing a desperate catch up and rushing something, anything, out without little care or thought. It is wholly embarrassing to release a suite of products with a cornerstone product Apple 'Intelligence' that isn't even available. Embarrassing.

Tim Cook has overstayed his welcome and needs to move on, time is proving a lot of (not all, but a lot of) his judgement calls have been wrong.

I’m sorry that’s just not true. They have heavily invested not just in software but in hardware. No one else had Ml acceleration when they did. They’re being in the image generation and maybe to a slight degree transformer models esp wrt programming etc. but these are all individual technologies and apple is at the cutting edge with many of them. In hardware they are at the cutting edge. Just have slightly different priorities.

 

[turbineseaplane]

Tim Cook has overstayed his welcome and needs to move on, time is proving a lot of (not all, but a lot of) his judgement calls have been wrong.

Took the words right out of my mouth

Apple needs a new leadership direction quickly given how many years it takes to turn a ship in the right direction

 

[KurtWilde]

ok...i'll bite.... Search for one.....Google has a search engine that is the best in the business.

Google google as in the search sucks now. It’s also not ‘AI’

 

[KurtWilde]

Researchers at Harvard Medical School have developed a versatile AI model, similar to ChatGPT, that can perform a wide range of diagnostic tasks across various types of cancer.
https://scitechdaily.com/96-accurac...tionary-chatgpt-like-ai-for-cancer-diagnosis/

Yeah put that on our phones

 

[jamezr]

Google google as in the search sucks now. It’s also not ‘AI’

that is your opinion...I think it is great. It is the definition of AI...it has AI in all of the back ground processes. With all the technology and algorithms running behind the scenes it is basically the same as LLMs that ChaGPT runs.
What do you think ChatGPT does when you ask it a question? It does a search through the LLMs and public information in the cloud.

Google Reveals Its AI-Powered Search Engine to Answer Your Questions

The world's dominant search engine is following in Microsoft Bing's footsteps with an attempt to make complicated searches faster and easier.

www.cnet.com

 

[KurtWilde]

that is your opinion...I think it is great. It is the definition of AI...it has AI in all of the back ground processes. With all the technology and algorithms running behind the scenes it is basically the same as LLMs that ChaGPT runs.
What do you think ChatGPT does when you ask it a question? It does a search through the LLMs and public information in the cloud.

So you expect Apple to have launched a search engine? And have done it two years ago? Two years before the AI explosion and two years before google introduced any of that what you’re talking about?

 

[jamezr]

So you expect Apple to have launched a search engine? And have done it two years ago? Two years before the AI explosion and two years before google introduced any of that what you’re talking about?

no...that wasn't my response to your question. Put it in context.
See below what your question was that I responded to.... I gave you Google Search as one example.
Google AI does search better than Apple or anyone else. I will also throw in Digital Assistant. Googles DA provided contextual responses that Siri does not do.

Are you trying to say Apple does AI better than Google?

 

[glockenSquish]

How many BILLIONS did they put into their own AI?

 

[KurtWilde]

no...that wasn't my response to your question. Put it in context.
See below what your question was that I responded to.... I gave you Google Search as one example.
Google AI does search better than Apple or anyone else. I will also throw in Digital Assistant. Googles DA provided contextual responses that Siri does not do.

Are you trying to say Apple does AI better than Google?


View attachment 2440145

For the realms the Apple actually touches what are competitors doing that Apple should be doing? Apple doesn’t run a search engine so unless you want them to, who cares what a company is doing in search

 

[glockenSquish]

Other than generating fake homework papers, what can AI do?

I use multiple forms of generative AI in my work daily! I can formulate ideas for writing ad copy, generate ad images, edit those images using Photoshop’s AI, generate videos, generate VO for ads, and even correct my “thens” to “thans” 😁

Just teasing you dude ◡̈

 

[martint235]

Other then generating fake homework papers, what can AI do?

It can write code for you. That’s what I tend to use it for.

 

[hans1972]

What do you use it for? Is it a replacement for Google, do you have it summarize reports, research, etc?

ChatGPT has probably taken away 50% of my Google searches.

Here are my recent questions to ChatGPT (context: I'm Norwegian living in Oslo, recently visited Porto, Portugal):

When did the first bluetooth keyboard arrive?
When did Wifi routers become common in homes?
How much of NVIDIA's revenue is from traditional graphics cards?
What is "constructive dismissal claims"?
What's the definition of goodwill in accounting?
What are the most important papers in machine learning?
How are stocks taxed in the US?
How many companies are there in the stock index MSCI USA?
How many Americans belong to the middle class?
What income range does the middle class consist of?
What class is above the middle class?
How many Americans belongs to the upper class related to income?
How many Americans belong to low income groups?
What currency is used in trade between BRICS countries?
Which part of Oslo has the most people?
What is mean with "Assyrian descent"?
May you summarise the difference in belief between Assyrian Church of the East, the Chaldean Catholic Church, and the Syriac Orthodox Church?
Is Baixa do Porto good to stay as a tourist?
Provide a list of 5 Portuguese restaurant in Porto which isn't too expensive and link to their TripAdvisor review.
Can you provide some riverside restaurants in Porto?
Tell me about the street "Rue das Flores" in Porto?
Which churches to visit in Porto as a tourist?
....
What are the different ways to spell the name Sean?

And a math problem:

For a specific intersection, the following applies at a given moment:

• A car is 4 km east of the intersection and is moving westward at a speed of 80 km/h.

• A bus is 3 km north of the intersection and is moving northward at a speed of 50 km/h.

What is the rate of change of the distance between the car and the bus (in a straight line) at this moment?

 

[nostradumbass]

Easily 2 years behind if not more. Siri is absolutely hopeless “I’ve found this on the web”

At least get come facts straight when commenting about "AI".

Siri isn't a large language model. It's a voice or text based assistant with application hooks that uses TTS for speech.


When these anon employees say they are 2 years behind they are talking about models, not user interface or TTS features.

Most popular models don't have any application hooks at all. So they might be large advanced models but most are self contained and mostly bad at fetching information, or can't without a RAG layer.

 

[AppliedMicro]

There are already lawyers who have used AI for briefs with false citations. How many people do you think will have domain experts read their AI creation before releasing it?

Just wait until the AI output is released/published on the internet - only waiting to be used as new (autonomous) AI training data.

 

[lazyrighteye]

It's not news that Apple Intelligence is behind - Siri's sat fairly stagnant for too long. ChatGPT's meteoric arrival looks to be the kick in the pants Siri needed.

I actually agree with Gurman that Apple is uniquely positioned to catch up, fairly quickly. Most companies don't enjoy nearly the same adoption rates as Apple. Add in thier massive user-base and the tightly integrated nature of The Ecosystem, and Apple can be back to leading the AI convo, if they want, a lot quicker than most could. We'll see. Should be an interesting 24 months.

 

[TMail]

Do you trust it for accurate legal advice? I agree it is a good replacement for google searches, but some things I am not sure I would trust it with.

Editing letters - yes. Legal research - absolutely not.

 

[jamezr]

For the realms the Apple actually touches what are competitors doing that Apple should be doing? Apple doesn’t run a search engine so unless you want them to, who cares what a company is doing in search

I have provided examples for you that included search and DA. Then just because you don't care about search...doesn't mean the rest of the world feels the same way. Considering how many millions of times search is used daily....you are among the overwhelming minority.

What does Apple do better than its competitors in the AI space?

 

[jfreedle2]

I actually see Apple as being well ahead of the others as Apple has build the foundation to have AI run on device rather than having to subscribe to someone’s service. At least what Apple showed during WWDC is more functional and effective than what ChatGPT and others have developed.

 

[jfreedle2]

I have provided examples for you that included search and DA. Then just because you don't care about search...doesn't mean the rest of the world feels the same way. Considering how many millions of times search is used daily....you are among the overwhelming minority.

What does Apple do better than its competitors in the AI space?

Pretty much everything.

 

[KurtWilde]

I have provided examples for you that included search and DA. Then just because you don't care about search...doesn't mean the rest of the world feels the same way. Considering how many millions of times search is used daily....you are among the overwhelming minority.

What does Apple do better than its competitors in the AI space?

Apple doesn’t do search, so not sure why that was what you went to first. It’s irrelevant.

If you could provide actual examples of what Google Assistant or Gemini or whatever does that Apple should be doing, go ahead. What are competitors doing with AI that Apple should be?

The premise here was that Apple is 2 years behind, lots of comments in this thread dumping on Apple, not really any showing where Apple is falling behind.

 

[Ursadorable]

I don't blame Apple for being behind. There's nothing intelligent about current "Artificial Intelligence". It's all weighted words (and pixels) and what words (or pixels) weighed more next to others in a LLM (large language model). Just like every other generative AI.

It's all buzzwords to extract maximum startup backing, with no actual intelligence to back it up.

Wake me up when we crack AGI.

 

[jamezr]

Apple doesn’t do search, so not sure why that was what you went to first. It’s irrelevant.

If you could provide actual examples of what Google Assistant or Gemini or whatever does that Apple should be doing, go ahead. What are competitors doing with AI that Apple should be?

The premise here was that Apple is 2 years behind, lots of comments in this thread dumping on Apple, not really any showing where Apple is falling behind.

If you can't see what that means then Siri is perfect for you in its present form.....

 

[Unami]

Is anyone else barely using AI tools because you're just so used to doing things the "old way"? For me, certain workflows have become such a habit that it's tough to change them now.

The main thing I use is rephrasing emails to C-Level folks with ChatGPT, but beyond that, I don’t really feel the need for it in my day-to-day. To me, using AI feels a bit like giving instructions to an agency—you spend so much time explaining what you want that it almost feels faster to just do it yourself! Maybe I'm just getting old, haha.

The Apple Intelligence features also seem almost hidden? I always forget it is even there or an option.

On a side note, I do think the new Siri "glow" effect looks cool

We use it in my company. We do have some prebuilt workflows, so we don't have to engineer prompts. E.g. I put in a news-item and have it re-rephrased and shortened for social media (I work for a press agency). Of course you have to re-check your facts, but it still saves time, which is essential in my line of work. We also use custom-made AI tools for object/person-search and tagging our large image database.

In self employment I use it for generating pictures for storyboarding, refining of sound and images, retouching images, as a selection tool, for object/face recognition, as focusing aid, for transcribing and for translations...

If you're working in audiovisual, you're hardly competitive anymore without embracing at least some AI tools.

The tines where you could tell by a bad translation that something went through DeepL are already gone. You still a have to have talent tonevaluate and manipulate the technology or at least put it into perspective.

E.g. my brother is not that great with words, so he used chatGPT for answering customer emails in his last job. To anybody wirh a talent for writing it still read like the typical generic and stiff chatGPT text - but neither was it intended for writers, nor was it worse than what he could have done by himself with much more effort.