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Apple is planning a Mac-focused product launch, likely including the announcement of a refreshed 24-inch iMac, for the end of this month, Bloomberg's Mark Gurman reports.


In the latest edition of his "Power On" newsletter, Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see the the release of a refreshed 24-inch iMac model, which is long overdue a hardware update. The current model launched in April 2021 and it is the only current-generation Mac left with the M1 chip. Gurman has repeatedly said that Apple's next iMac will skip the M2 and feature the M3 chip instead, but he declined to mention which chip the new machine will feature in this newsletter.

Gurman noted that Apple retail stores are now in short supply of the iMac, 13-inch MacBook Pro, and 14- and 16-inch MacBook Pro, and many configurations now will not arrive until mid-November, in what he believes is "a clear sign that something is about to happen" regarding these three machines. He added that Apple has "made headway" on new 14-inch and 16-inch MacBook Pros. While the current, M2 Pro and M2 Max 14-inch and 16-inch MacBook Pro models launched in January, he thinks that an "additional update the same year would be unusual, but not inconceivable."

Gurman believes that the upcoming Mac announcement will take place on Monday, October 30 or Tuesday, October 31, followed by Apple's earnings call on Thursday, November 2. He does not expect any of the new Macs to feature major changes other than new processors, but mused that there could be minor improvements to their displays.

Gurman also reiterated rumors that next-generation MacBook Air models with M3 chips will not launch until early 2024 and that a larger "pro" version of the iMac with a 32-inch display and a new design is tabled for late 2024 or 2025. Mac redesigns are apparently likely to occur when Apple begins adding touchscreens to the lineup further in the future.

Article Link: Gurman: Apple to Announce New Macs This Month
 
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swiftapplefan

macrumors regular
Aug 25, 2023
237
970
I just read the news letter; while I don’t think that new MacBook Pros (14 & 16) are coming this year (they already were updated this year), I believe the iMac is long overdue. One thing the newsletter didn’t clarify though is if this iMac will come with the m2 family or the m3…
 

MacBird

macrumors 65816
Apr 1, 2010
1,309
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I'm wondering what all the people with a 27'' Intel iMac are going to do now that the 2017 model can't be updated to Sonoma. I doubt that most of them would be happy with a 24'' iMac. I guess macMini or Studio and a larger display as it does not look as if there is going to be a new 27'' iMac in the lineup.
 

upthetoffees

macrumors regular
Jun 4, 2012
198
351
I'm wondering what all the people with a 27'' Intel iMac are going to do now that the 2017 model can't be updated to Sonoma. I doubt that most of them would be happy with a 24'' iMac. I guess macMini or Studio and a larger display as it does not look as if there is going to be a new 27'' iMac in the lineup.
there will be a 27inch, they have the figures, they are used everywhere in productive circles. And others.
 

Dan From Canada

macrumors 6502
Jul 19, 2016
265
957
I'm wondering what all the people with a 27'' Intel iMac are going to do now that the 2017 model can't be updated to Sonoma. I doubt that most of them would be happy with a 24'' iMac. I guess macMini or Studio and a larger display as it does not look as if there is going to be a new 27'' iMac in the lineup.
I was thinking of updating to the software that would allow me to use Sonoma but passed on it.
I know someone with a newer iMac but its quite a bit slower than mine who now has Sonoma and it runs fine on his machine.
The cutoff date makes no sense when there are slower but newer iMacs that can update to Sonoma.
 

MacBird

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Apr 1, 2010
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abatabia

macrumors 6502
Jul 27, 2023
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Not even two days ago, no new products for the rest of the year? Now a large suite of Macs?

Whiplash

The race for clicks and views never ends my friend. Gurman is the GOAT as they say, so, while I am not in the market to upgrade anything, I suspect he might be right.
 

TrenttonY

macrumors 65816
Nov 14, 2012
1,218
1,535
It's been awhile since we had a back and forth rumor like this, wow.

Apple, be an M3 or don't release at all... I'd gladly wait another 5 months for early spring 2024 if I have to. If you wanted it to be an M2, then y'all should've done it 9 months ago... it's too late now.

Also, a new product launching on Halloween? Has this ever happened before?
 
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Mac Fly (film)

macrumors 68020
Feb 12, 2006
2,448
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Good opportunity to EOL the 13" MBP and M1 MBA—which should not exist. Frankly, there are plenty of Apple devices which should not exist... but that makes two of 'em.

P.S. Anyone canvassing for Apple to keep around three year old laptop machines so they can save one or two-hundred bucks have little imagination; Apple included. The entire laptop philosophy at Apple is a bean-counting one, and not one of product people wanting go make great products. Instead of anaemic MBA products in three confusing screen sizes (13.3”, 13.6” and 15.3”) MBA should be in two sensible screen sizes: 12.9" (solid small ultra-portable machine) and 14.2" (nice compromise between being small and big) and feature two USB-4 ports, one MagSafe, one headphone jack, an SD Card and a full-size HDMI (used in many settings for projector connection). There are a litany of other ways to differentiate MBP which don't involve gimping or messing up the MBA line, including display and power, and yes, even battery life (the pro machine should get more battery life, not less: shocker, I know right?). Making MBA a worse machine overtime (faster, yes, but a worse overall machine all things considered—it's bound to be faster) is a philosophy of weak and tasteless product people.
 
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