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The second-generation version of Apple's Vision Pro headset is at least 18 months away from launch, Bloomberg's Mark Gurman reports.

Apple-Vision-Pro-Dual-Loop-Band-Purple-Feature-2.jpg

In the latest edition of his "Power On" newsletter, Gurman said that Apple is likely at least a year and a half away from the release of the second-generation Vision Pro headset, placing launch in late August 2025 at the earliest. Gurman noted that Apple is keenly interested in the reasons why customers who choose to return the first-generation Vision Pro headset do so, ultimately passing feedback from retail stores to the company's headquarters to help perfect the next version of the device.

The tidbit effectively rules out the idea of the Vision Pro receiving annual updates like the iPhone or Apple Watch, suggesting that it is likely to follow a longer refresh cycle that could even surpass that of the iPad.

Apple analyst Ming-Chi Kuo and market research firm Omdia have previously mentioned a 2027 launch time frame for the second-generation Vision Pro headset. It is said that there could be no hardware updates for the Vision Pro until then, meaning that the Vision Pro might go up to 54 months without a refresh from the announcement of the first generation to the second. Meanwhile, Apple could launch a more affordable Vision headset around 2025, according to both The Information and Bloomberg.

Article Link: Gurman: Apple Vision Pro 2 at Least 18 Months Away
 
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coffeemilktea

macrumors 6502a
Nov 25, 2022
897
3,675
The tidbit effectively rules out the idea of the Vision Pro receiving annual updates like the iPhone or Apple Watch, suggesting that it is likely to follow a longer refresh cycle that could even surpass that of the iPad.
I was going to say "like the iMac," but then I remembered the 2.5-year gap between the current iMac model and the previous one.

...man, it's rough out here for us iMac fans. 😭
 

ipedro

macrumors 603
Nov 30, 2004
6,261
8,566
Toronto, ON
Makes sense. I think they'll want to ease into a start of school/holiday quarter release like the iPhone and Apple Watch once they have a consumer ready device. This September would be too soon.

This first version will need more work to refine and bring the price down before they get into an annual release cadence. We'll likely see the next Vision Pro shown off at WWDC 2025 and released in September of the same year.

Apple Vision (no suffix) or Apple Vision Air is probably 3 years away and will be made with the previous generation components with fewer accessories and in a plastic package.
 
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DelayedGratificationGene

macrumors 6502a
Jan 11, 2020
817
2,840
FB(lol) has some excellent AVP groups that talk about how wonderful the AVP experience has been for them. It seems interest is surging as some of the groups like Apple Vision Pro Official for one already has 30k members and has doubled in the past week alone. Really detailed reviews about how it’s now a huge part of their lives etc.
 

H.E. Pennypacker

macrumors 6502a
Oct 23, 2017
658
1,793
NYC
I’m guessing Apple has seen massive returns, and will see a steady decline in purchases with overall flat numbers going into the next 12-18 months. They will need to make a market adjustment to a more affordable device if they want mass adaptation. Otherwise this will be a niche product adored by a small % of Apple faithful and ultimately abandoned if they keep the same strategy.
 

DelayedGratificationGene

macrumors 6502a
Jan 11, 2020
817
2,840
I’m guessing Apple has seen massive returns, and will see a steady decline in purchases with overall flat numbers going into the next 12-18 months. They will need to make a market adjustment to a more affordable device if they want mass adaptation. Otherwise this will be a niche product adored by a small % of Apple faithful and ultimately abandoned if they keep the same strategy.
Sorry but you’re guessing wrong sir. Interest is surging
 
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