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Oh and I forgot, Even if it's not an 'innovative' event, I am looking forward for new product presentation videos (nothing beats a good Apple Ad)
 
Nobody expects revolutionary updates every year and for every product line. I agree with you, but then seeing Apple releasing virtually the same products over and over and over again with a component update here and there at most, pushes the limits of corporate complacency.

This expectation of groundbreaking stuff came from Apple itself; when they were in a position to make more with less and release at a faster cadence. At the end it all boils down to leadership.
True, that is the difference between Cook and Jobs!
Cook is a been counter and was put in place to keep the ship going and from sinking whereas Jobs was the mastermind who put there ship back together and got it to go at warp speed 9 in the first place!
 
So tired of waiting for some sign of innovation, new products are stuck in limbo until there obsolete. How many years do we have to talk about stuff until it becomes a reality? I can’t remember what I lost waiting for a reasonable tracker. These are some of the highest paid people on earth and they can’t get products out in a reasonable time. I wonder what will happen to the spaceship when someone comes along and eats Apple’s lunch?
Perhaps it will be Elon Musk's ride to Mars colony as Tesla has already destroyed any chance that Apple might have had in making an EV.
 
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Apple invested billions of dollars into TSMC’s latest fab specifically to have access to the latest manufacturing technologies. They’ve been doing this since the 90s, when they invested $150 million with Samsung to get the costs of LCD panels down. Maybe other companies should think more of their future than next quarter’s earnings.
I've been saying the same thing regarding legacy car makers and the usual Wall Street morons who can only see about 1 day in front of them compared to Elon Musk at Tesla who can see about 10 years ahead.
 
Where did you read about Apple inesting in TSMC? They might be buying billions dollars worth of chips from them but I do not think there are any investments involved.
I think what it might be is Apple buying supply in advance which they have been doing for a while and Apple apparently has already bought most of TSMC's next die shrink to about 3nm(I think it is 3).
So that is a form of investment.
 
On what basis do you claim that someone is an idiot?

Whenever Gurman says that some product won't be revealed at an Apple event, he's right.
For instance, many expected the first AS Macs to be revealed right at WWDC. Gurman warned a week ahead of time: no new hardware. He was right. He did the same on at least two other occasions while others predicted some particular products, and he was also right.
His reliability is about 90%.
Actually he barely gets anything right!
he kept on promising us Apple TV set was right around the corner for the past 6+ years!
 
The guy was specifically asked by the journalist if we should expect anything innovative. He said we shouldn't, unless iMacs are revealed. (I certainly don't expect anything groundbreaking regarding iPads.)
He did not come up in front of an audience and said "the next Apple event will be boring".
Don't get offended.
The only 1 offends is Gruman because he is not and never was the big wheel he thinks he is!
 
Ok, so you’re telling me that nothing has changed since 2011 with Apple?

Apart from the Watch and the usual incremental updates, what has changed?

My iMac looks the same, my MBP looks the same, iPhone 12 looks like iPhone 5, iOS looks the same, macOS looks the same, his venture into HiFi the HomePod flopped just like iPod HiFi did, iWork has not improved. It’s been pure stagnation with Apple cash cowing their existing products.
 
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It does when he can not get much right or think for himself.
What do you have against him in particular? I don't know the guy expect that if post leaks about Apple products. I'm not sure what makes him the idiot some people here think he is.
 
Apart from the Watch and the usual incremental updates, what has changed?

My iMac looks the same, my MBP looks the same, iPhone 12 looks like iPhone 5, iOS looks the same, macOS looks the same, his venture into HiFi the HomePod flopped just like iPod HiFi did, iWork has not improved. It’s been pure stagnation with Apple cash cowing their existing products.

Tim Cook has helped push the iPhone install base to over 1 billion users, by marketing to more demographics of users and building up the iPhone ecosystem. We see more iPhone models targeting a wider variety of price points, more accessories and more services. Even initiatives like their trade in programme are pretty clever when you think about it, because they work by running counter to the popular narrative that Apple needs to offer cheaper iPhones (their ASP has actually be steadily rising).

At the same time, Tim Cook helps secure Apple’s supply chain and ensure that Apple is actually able to mass-produce the products they design and get out into the market to sell.


I think that’s really his legacy here. Tim Cook gets the big picture, seems pretty politically savvy, and is probably the best person to run the Apple is this era (just as Steve Jobs was the right man for his era).

By themselves, something like Apple Card may seem pretty ho hum. Put everything together and you can actually go pretty far using only Apple products and services. Which means Apple is able to continue earning from consumers long after the sales of the initial iPhone. Something you see many other android OEMs unable to do, and what it means for the android ecosystem overall.

The tradeoff here is that Apple very likely lost focus on the Mac at some point because all attention was being directed to the iPhone and the Apple Watch. But for someone who has using his iPad increasingly more (and his Mac less), I will say I have (largely) been in the right place at the right time.
 
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Apart from the Watch and the usual incremental updates, what has changed?

My iMac looks the same, my MBP looks the same, iPhone 12 looks like iPhone 5, iOS looks the same, macOS looks the same, his venture into HiFi the HomePod flopped just like iPod HiFi did, iWork has not improved. It’s been pure stagnation with Apple cash cowing their existing products.
That’s the beauty of iOS. It has retained the same basic look and feel making transitions to new operating systems mostly a non-issue. I tend to think most modern phones look alike anyway. Bless that notch.

Every company should have a HomePod flop. Apple probably lost money in the $15B in revenue it made on the HomePods.

But as @Abazigal explained stagnate apple didn’t. Some people may not recognize how apple expanded because they don’t follow the company. Stagnating at $2B is some feat.
 
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That’s the beauty of iOS. It has retained the same basic look and feel making transitions to new operating systems mostly a non-issue. I tend to think most modern phones look alike anyway. Bless that notch.

Every company should have a HomePod flop. Apple probably lost money in the $15B in revenue it made on the HomePods.

But as @Abazigal explained stagnate apple didn’t. Some people may not recognize how apple expanded because they don’t follow the company. Stagnating at $2B is some feat.

To add on (I typed out the earlier response while waiting for the bus; am sitting down now in front of my ipad and have a little more time to form my thoughts).

1) Iphone install base has grown to over 1 billion users (you will see this point being reiterated from time to time because of how under-appreciated it is). This is what make all of the following points possible, because the number of iPhone users vastly outnumber the number of Mac users. So it makes perfect sense to focus on the former, even if it comes at the expense of the latter.

2) The Apple Watch and AirPods speak volumes of Apple’s foray into the wearables space. Apple already has devices for the wrist (Apple Watch) and ears (AirPods). Moving forward, it’s clear that Apple is moving to pivot into wearables [eg: body (clothing), eyes (AR glasses), even as they continue to invest in health].

Same goes for transportation (my bet is on autonomous ride-sharing), which puts Apple in a prime position to rethink the car. It also helps that Apple has many of the ingredients need to make such a concept possible.

These are not niche industries. Health and transportation have the potential to appeal to pretty much every human being on the planet.

3) The App Store is pretty profitable. That Google pays Apple billions of dollars a year for something as basic as keeping search default speaks volumes of the power that Apple holds over their ecosystem.

4) Apple has transitioned from a paid music download service to music streaming (though the impact on the sustainability for musicians is another discussion for another time), and has locked in users from the more lucrative developed countries. This is likely why they can afford to pay artists more, and why Spotify is still not turning a profit despite having more subscribers on paper).

5) Apple continues to push forward with Apple TV, and has also launched News+, Apple Arcade, Apple Card and Fitness+. These add value to the apple ecosystem and make my apple products worth more than just their hardware components.

6) Apple continues to develop key services including Apple Pay, iMessage and Maps. This is in addition to rolling out annual updates to their OSes (iOS, macOS, tvOS, watchOS), which is able to reach the majority of their users thanks to their tight-knit control over their ecosystem.

This doesn’t sound to me like a company who has “barely innovated” since the passing of Steve Jobs.

Meanwhile, attempts by competitors to move on to the “next big thing”, such as smart speakers by Amazon and Google, or hybrid laptop / tablet computers by Microsoft, have not really taken off. Even Samsung’s folding phone hasn’t really taken off. We hardly hear anyone speak of them today.

It’s clear that Tim Cook has built a spectacular moat around the iPhone and its ecosystem has never been stronger. At the same time, I think it’s clear that Apple made the right choice in doubling down on the iPhone, even as it is developing newer products that will benefit from having a strong install base in the future.

That Apple has (correctly) bet that we are still firmly in the smartphone era should not be mistaken as Apple somehow being complacent and opting to rest on their laurels. It just means that Apple saw those competing products for what they are - distractions trying to move users prematurely beyond the smartphone because those companies themselves realised they lack a compelling smartphone offering.

To sum it up, while Apple isn’t perfect, I find their actions to be perfectly rational. Apple has clearly learnt their lesson from the 1990s and are making sure not to repeat those mistakes.

Continue to focus on the iPhone today, while working behind the scenes to figure out what comes next. When it’s time to cannibalise one in favour of the next, flick a switch and let rip.

This is business acumen at its finest.
 
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I was thinking a redesigned M1 iMac with some kind of adjustable stand for height and viewing angle as well. But then I realised I've never really wanted to adjust the screen on my current iMac. Did people with the iMac on the swivel arm really move it around that much?
 
The biggest innovation I’m expecting from Apple on 4/20 is for my AS MacBook Air to be able to output sound to a HomePod Mini stereo pair and do so without any noticeable lag. Currently, the Mac can only output to one HomePod speaker and there’s a 2-second lag between the video and the audio.

if Apple can’t pull off that innovation on 4/20, the HomePod Minis are getting returned, and I will replace them with Creative Pebble V3 speakers, which cost exactly 1/5 of the two HomePod Minis, sound at least as good (or better) and have Bluetooth 5 connection option, which should not have any lag when playing sound wirelessly from the Mac.

Apple can’t even get a pair of their own small speakers to work properly with their own ecosystem. Can’t innovate my ass.
 
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Looking forward to this. Not because what’s rumoured interests me but because I love the presentation of these online events.

Look I’m a sucker for sped up drone footage alright.
 
The biggest innovation I’m expecting from Apple on 4/20 is for my AS MacBook Air to be able to output sound to a HomePod Mini stereo pair and do so without any noticeable lag. Currently, the Mac can only output to one HomePod speaker and there’s a 2-second lag between the video and the audio.

if Apple can’t pull off that innovation on 4/20, the HomePod Minis are getting returned, and I will replace them with Creative Pebble V3 speakers, which cost exactly 1/5 of the two HomePod Minis, sound at least as good (or better) and have Bluetooth 5 connection option, which should not have any lag when playing sound wirelessly from the Mac.

Apple can’t even get a pair of their own small speakers to work properly with their own ecosystem. Can’t innovate my ass.
This post begs the question of why the homepod minis were bought in the first place...when there are products that cost less and do more and sound better?
 
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