Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Gurman: MacBook Air Not Expected to Come in a Range of iMac-Like Colors

In terms of the Jobs' product square, Apple's notebooks would be looking like:

1. Consumer notebooks
MBA or just Macbook (possibly 11, 12, 13 and 15 inch variants). More battery life, lower speed CPU, more colors. Fewer IO ports. Straight, light, mobile, colorful.

2. Macbook Pro notebooks: 14, 16 inch. Faster GPU and CPU, less colors.

So I think that we might have a color M1(x) MBA, the only question is now or three months later in September. If it does introduce M2 or M1(x), then it will be released now to present the updated chip.
 
  • Love
  • Like
Reactions: BanjoDudeAhoy and TakeshimaIslands
all i want is an all black macbook. remember this?

4134e66c0f90953b6372a3d871d53a01.jpg


the slate grey option is the closest to it. i want something much darker like the old plastic macbook.
 
  • Like
  • Love
  • Disagree
Reactions: asdfjkl;, bandits1, TakeshimaIslands and 7 others
krspkbl said:
all i want is an all black macbook. remember this?

4134e66c0f90953b6372a3d871d53a01.jpg


the slate grey option is the closest to it. i want something much darker like the old plastic macbook.
Click to expand...
My friend had it. However, remember the problem with black is that if it is not plastic, thats it is aluminium chassis, then every scratch on it will be very visible.
 
  • Like
Reactions: krspkbl
jchap said:
Perhaps Apple‘s design credo for the MacBook Air has been to stick with a minimalistic, sleek look over the years, something that doesn’t stand out or look like a toy with colors that pop. I can see your point about how the lack of color can reduce the joy factor, though. iPhones are available in a range of colors—why not Mac laptops?

I think a lot of it comes down to manufacturing. Apple simply doesn’t sell nearly as many Macs as it does iPhones and iPads. I don’t think that they believe that going out on a limb with the color options on their laptops is a good business decision, as the less-popular colors just end up stockpiling in a warehouse. To put it short, they’ve played it safe so far with the colors so as to avoid overstocking mistakes, but also perhaps because the design credo hasn’t warranted a shift to a more colorful, fun laptop yet. That may change a bit, but we’ll see. It’s hard to tell whether Apple will turn full-circle and go all iBook on us… 😆
Click to expand...
We'll see. I'm sure you're right about the warehouse issue. But there are solutions, which include not having a million colors, but 2-3 and rotating them every year. I was there in the early days of the beige box, and I was there in the days of that first iMac. Each year, Apple had new colors. Some were pretty silly (and the decision not to continue selling a Bondi blue was the stupidest; that was so beautiful). People who didn't need new iMacs often bought new ones just for the joy of it. My office is an all Mac shop. Every so often over the last 20 years, it's time to buy new iMacs for people. That decision is usually met with more trepidation than excitement. Then the new M1 iMacs were released. And I watched these same blasé people gathering around a screen over and over talking about what colors they wanted.

And yes, Apple doesn't like the idea of some colors piling up. I do get that, but it's basically the same thing as when Apple neglects to update some of its machines year after year after year, but somehow the price doesn't drop even though it costs them less and less. The beancounters in them have a perverse incentive to sell outdated machines: better margins, captive audience.

I own Apple stock and I like to see the value increase. But if I had to choose between something that puts a sparkle in the customer's eye vs something that puts a sparkle in its accountant's eye, I choose the former, hands down.
 
  • Like
  • Disagree
Reactions: jchap, navaira and AlexMac89
jav6454 said:
You have other options, like the 16" MBP then.
Click to expand...
At twice the price. There is a market for a consumer priced laptop with a screen larger than 13”. The PC market has a lot of models at 13 and 15 inch sizes, but Apple has limited it to 13”. The miss out on the upgrade pricing because the MBP is just too much more expensive to customers end up with a less expensive 13” Air. Something in between would let people spend a little more and get a little more.
 
  • Like
Reactions: NoGood@Usernames, asdfjkl; and Zdigital2015
JPack said:
Back pedaling without trying to appear to back pedal.

Kuo has always said late Q2 or Q3.
Click to expand...
And we are not already in the Q2-Q3 time frame ?! Kuo also said redesign macbook air will have M1 and M2 13" Mbp in the spring event that didnt happened
 
Last edited:
The much-reported idea of the new MacBook Air coming in a range of “several colors” is probably exaggerated. Right now it comes in space gray, silver and gold. I wouldn’t expect more than those colors (though the new gold will be more champagne like) plus my favorite iMac color—blue.
Click to expand...

several | ˈsɛv(ə)rəl |
more than two but not many: the author of several books
Click to expand...

Four colors ≥ several.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back