I'm always fascinated by Gurman's sources.
We're 5 days away from the keynote. Apple knows EXACTLY what they're announcing. There's zero gray area there.
And yet, Gurman knows that several Macs will be announced, but doesn't know which ones?
Most of the time when Gurman is talking he doesn't have a source. Nobody is dribbling stuff so can have a weekly newsletter. Lots of "I think ,..." , " Apple should do blah " , ... as opposed to "sources say x , y and z".
The spin is that he has been reading Apple tea leaves so long that he is more accurate than most. That is getting a bit questionable. If he didn't have the 'Bloomberg' air cover I suspect fewer folks would be hanging on his word so closely.
Pretty good chance this "Multiple Macs" stuff is him regurgitating his " multiple Macs went to refurbish" ... which is weak. After stuff has been on sale for over a year the number of open box returns , exchanges , fixed by abanded repairs , and abandon lease stuff starts to pile up . You don't wait until the next model ships ... you start getting rid of inventory. iPhones are a bad metric because the 'new model' comes on a fixed in stone date.
Sure doesn't sound like his sources are very high up the org tree.
I think once very periodically he gets some 'directed leak' that is meant to curb speculation that has gone so far out in the weeds that it 'harms' Apple's objectives. Those are pretty high up.
The rest doesn't a dabs and it doesn't have to be high up.
P.S. "went to refurbish" wasn't the right one. It is trade-ins. Which similarly can't be deferred for too long.
Apple will begin accepting trade-ins of three new Mac models on June 5, the day of Apple's WWDC 2023 keynote event, according to Bloomberg's...
www.macrumors.com
and the double down is on the vague
" and will instead be powered by processors "in line with" the M2 chip"
Apple is working on a larger 15-inch MacBook Air, an updated 13-inch MacBook Air, and an updated 13-inch MacBook Pro, and at least some of these new...
www.macrumors.com
Some clock bump M2? Or some undo of kneecapping the SSD capacity/bandwidth?
[ Slide the MBA 15" in with new cohorts which as also on 'M2 baseline design' SoCs. Why want to make that a big deal at WWDC is a call wouldn't do. But perhaps reality distortion field will be on full blast. ]