Well, I'm not that surprised nor amazed. It makes excellent business sense. Adding e.g. SD ports to iPhones would obliterate the market for the 32 or 64 Mb versions and would divert those revenues to SanDisk.
Getting the versions more closely priced to the real cost of the memory (e.g. $199, $129, $149) would destroy differentiation and segment targeting between the versions and make production planning very difficult, increasing cost.
I'm amazed other phone producers don't realise this.
I think you're right from a certain point of view. But as competitors catch up Apple will do well for itself by "giving a little" in order to keep people onboard. I don't think always maximizing profits (ie. taking the most amount of money you can from people) will serve them well in the long run. Apple needs to realize that, given their current scale, their game is changing. If they continue play ball by the old rules then they likely will decline. The market is very volatile and they could fall much farther and much quicker than they probably think. They should not take customer loyalty for granted or they will lose it. For the near term it will be interesting to see how the sales of their latest offerings fare. Long term, they certainly have their challenges.
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