Hands-On With Apple's $4999 Pro Display XDR and $999 Stand

[CarlJ]

All I know is Apple made a grand, grand PR mistake by not just including the stand with the monitor and adding $1000 to the price.

My understanding is, they left it off because a lot of the professional customers who will use this want to drop it into existing editing bays where they've got vesa mounts already - including the $1000 stand as a "required option" would just cost them an additional needless $1k, since they'll buy the $200 vesa mount anyway.

 

[Zdigital2015]

I worked for Apple dealers in the late 80s and early 90s. A 20" CRT used in desktop publishing applications routinely sold for $4,000 to $5,000. The NuBus graphics cards to drive those displays were a couple thousand as well. So in today's dollars, $6,000 for a 32" flat screen with the quality and resolution of this one is not that ridiculous.

I remember drooling over the Quadra 950 hoping to get a ThunderMac GX 1152 and a attaching it to a RasterOps or Radius 21” display. Alas, the Quadra 950 was $5700 retail I believe and the GX 1152 was $2499, along with the display, which I think was along the lines of $3299, IIRC. Good times!

 

[retta283]

Not at all. Every single professional using that new stand raves rightly so about its capabilities. You people meaning you non-professional consumers have absolutely zero clue on the Kinematics and interior working parts of that assembly, and yet expect it to be included in the price.

You will never buy a reference monitor so just stop whining already.

Whining? All I'm doing is making a business observation. It doesn't require any sort of great work background to see that. Not to mention you completely disregard the valid points made earlier, about VESA mounts.

Seems I've found myself a classic
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My understanding is, they left it off because a lot of the professional customers who will use this want to drop it into existing editing bays where they've got vesa mounts already - including the $1000 stand as a "required option" would just cost them an additional needless $1k, since they'll buy the $200 vesa mount anyway.

This is a valid point, I did not take into account VESA mounting. I still find it absurd that the Stand is not included in the monitor purchase, which may lead to a situation where you receive the monitor before the stand, which could be annoying. Not a huge deal but still, why not have it like any other config on the Apple site?

I need to clarify what I said above a bit better, I mean if you choose to buy the Stand with the monitor it is not included in the monitor purchase, they are completely separate and may ship at different times. I knew this post would be extremely divisive, that why I made it.

 

[Velin]

Looks really nice, great monitor. So easy to set up and use. Worth the price, I can see that now.

 

[4jasontv]

No g-sync? Pass! /s

 

[calstanford]

That $1100 (incl tax) stand is the biggest F You Apple has ever done

 

[Plutonius]

What will the iFixit rating be on the stand ?
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That $1100 (incl tax) stand is the biggest F You Apple has ever done

What tax ?

 

[coolfactor]

I absolutely agree. Had they set the total price at $5600, or something similar, they could have included a stand with 100% of the monitors and no one would have batted an eye.

Maybe Apple knows a few things about the target industry that the rest of us don't?
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That $1100 (incl tax) stand is the biggest F You Apple has ever done

Disagreed. It's a super high-quality stand. The problem is that we are not the target market.

 

[calstanford]

Disagreed. It's a super high-quality stand. The problem is that we are not the target market.
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HAHAHAHAHA
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What will the iFixit rating be on the stand ?
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What tax ?

It's a thing some people in some US counties have to pay. But that's not important right now.

 

[49erRedGold]

I don't think Apple was looking for memes and hate comments. But for sure, they understood the value of controversy and how making the stand an expensive requirement has kept the display in people's minds and fostering curiosity with free advertising, with some making a purchase.

Exactly! The joke is on the idiots who think they are getting the last laugh at Apple for selling the stand separately for $1000 instead of including it for a total of $6000. With so much talk about Apple's new Mac Pro, Pro Display XDR and the $1000 stand nobody is talking about any other pro products so Apple is getting the last laugh due to free advertisement through social media. If people think they are insulting Apple by creating memes they are not. Apple's a trillion dollar company with thick skin, and they got this way by making the right decisions.

 

[DragoniteD]

If an Apple Watch with a steel case can cost $300 more than an identical Apple Watch with an aluminium case, then what would be the price for upgrading the iStand in the same way?

The price difference is $100 for "identical" hardwares other than the case material. The reason you feel the difference is $200 is that stainless steel models all go with the cellular option which costs $100 more. Titanium is where another $100 coming into the price.
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All professional users are surprised at how much these devices are underpriced while consumers are stunned by their prices.
Feel the power of monopolization and massive production.

 

[Tech198]

That is one dam good display. Even though it perfectly matches the Mac Pro

All professional users are surprised at how much these devices are underpriced while consumers are stunned by their prices.
Feel the power of monopolization and massive production.

If professionals had same instinct as consumers, it probably wouldn't be much of a seller.

 

[iMi]

Braided power cord? Cleaning cloth? Ah, now I understand the pricing. Lol

 

[anthony13]

I think it’s great apple is making this, but I do wish they’d design an additional model meant for professionals that don’t need something this incredible. I draft in 2d/3D and use photoshop a lot and I guess I’d just love to see a mid level display from Apple.

 

[bobtem]

Does the XDR work for checking email?

 

[Arm64MyMac]

If Apple could just put this monitor into a 32" laptop!

 

[ipedro]

I’ve transitioned to primarily an iPad Pro as my every day computer but as a photographer, this display with its highly accurate colour and brightness is very very appealing. But how weird would it be to have a display (and stand) 3 times the price of the iPad I’m plugging into it?

 

[Kelly the Dude]

All I know is I'm reading this thread on an Apple Cinema Display I bought new almost a decade ago and the picture and color on it look great, even compared to other monitors I use elsewhere with much higher resolution. I'd like to upgrade this thing one day and I fear I'm getting priced out. I feel like that can't be a good thing for me or Apple.

 

[nitramluap]

I feel like they're jumping the shark these days

 

[wigby]

I absolutely agree. Had they set the total price at $5600, or something similar, they could have included a stand with 100% of the monitors and no one would have batted an eye.

I can guarantee that they did not lose a single sale from real buyers and only got lots of free marketing. People that make money by buying and using $30k computers don't bat eyes for the price of a monitor stand.

 

[davidhunternyc]

How many years have we all been complaining about Apple being a consumer electronics company? Now that we have a MacPro and a Display that is up to snuff we are all throwing our hands up in the air because we can't buy it at the Dollar Store... and yet the naysayers have a point. Finally we have great design coupled with great technology but at what price? If you work at Goldman Sachs, well, maybe you can afford it? Now on to the crux of Apple computers, the MacBook Pro. We need a revolution. Getting rid of the headphone jack and every port that most "Pro" users need is not the solution. Stop with the anorexic engineering coupled with exorbitant pricing. Give us a MacBook Pro that's highly engineered that we all can afford. Apple has the money in the coffers. C'mon!

 

[David G.]

I definitely will not be buying one of these, but I'm curious, how does the panel compare to what is in the iMac 27 inch or the LG UltraFine 5K, aside from the obvious 32"/6K vs. 27"/5K differences?

 

[Pakaku]

I can guarantee that they did not lose a single sale from real buyers and only got lots of free marketing. People that make money by buying and using $30k computers don't bat eyes for the price of a monitor stand.

That still doesn't answer my question of what makes a stand worth that much money

I can completely understand a $5,000 display, however

 

[@nasraidub]

I worked for Apple dealers in the late 80s and early 90s. A 20" CRT used in desktop publishing applications routinely sold for $4,000 to $5,000. The NuBus graphics cards to drive those displays were a couple thousand as well. So in today's dollars, $6,000 for a 32" flat screen with the quality and resolution of this one is not that ridiculous.

Yes, me too. We sold IIfx for at least $10k a pop. RAM was averaged $100/MB, the least expansive mac was Classic Color at 2 grand. Good times...

 

[BWhaler]

Can you do a review of the new display with the 16” MacBook Pro? There are tons of reviews of the display with the new Mac Pro, but zero with the new laptop.

does anyone know of a review with the new stand and the 16”???