If I mis-read your post, I apologise. However, it
did offer possible defenses for Apple's pricing and "It's easy to argue..." could be taken as a fairly dismissive statement about the counter-arguments.
It doesn't matter in the slightest that Rolex happen to make jewellery. They are perceived as a luxury brand. And only a nitwit would say the same is not true for Apple and their luxury price products.
Again, you're being
very ambiguous about whether your defending or attacking Apple. Point is, a gold, mechanical wristwatch
is jewellery and
is fundamentally a luxury product. Macs aren't (or haven't been in the past)
luxury products - they have been tools that people paid a premium for because (at least for them) they do the job better. Apple have managed to combine that with distinctive design which probably did sell a few computers on looks alone - but even that was always very functional, minimal design.
The question is, whether a Rolex-esque 'luxury' computer
with its own proprietary OS platform is a viable product. Ans: not if there are insufficient super-rich customers to justify industry support for the platform. If you look at other computer brands that might be called 'luxury-priced' - MS Surface, Razer Blade, Dell XPS, Google Pixel Book, they're all based on mass-market 'platforms' (Windows or ChromeOS/Android) - Dell has a huge range of cheaper computers, while Microsoft and Google are primarily concerned with making 'halo' products to promote their software and services.
PS: a quick trip to Wikipedia shows that even Rolex own a subsidiary - Tudor - making more affordable (c.f. Rolex) watches.
Maybe 100 years ago navigators, astronomers etc. bought Rolex because they needed a pro-grade wrist chronometer, but these days your novelty musical golf-ball holder with built in digital clock tells better time and we have 30 caesium clocks orbiting the Earth transmitting atomic time... Maybe in 100 years time, Apple will be selling gold-plated Mac Classics or PowerBook 100s to rich people who want a retro HyperFaceBook terminal... but they'll probably be running Disney Seven Lucky Cat Linux rather than MacOS.