I don’t dispute that
LOL Listen I’m an Apple fan and am in the ecosystem, but you and others make it seem like only Apple has the drive and ability to make a seam-less folding display. If Samsung and others don’t put in the R&D in increments, then Apple wouldn’t ever make a folding phone. Apple is great at optimizing and timing the market, but it’s not like they are the actual brains figuring out every little detail.
Apple is already dabbling with folding tech. I’m sure they are working on UI elements, figuring out how to reconfigure hardware in a device for a thinner body, etc. The tech for a display isn’t there yet, but I wouldn’t be surprised if Apple was the first to release a seam-less folding phone just because they can pay top dollar for exclusivity when the tech is there and people will say “Samsung and LG couldn’t do it first” even if the displays are coming from them.
I’m not sure where the disagreement is.
Clearly Samsung and friends have the drive and are laying the groundwork, and Apple is learning from that. But the other companies are producing the devices before they’re “perfect” just to cash in on the hype and glory.
And there’s a whole weird nerd base that buys these things and justifies the quirks, rather than demand the device be well-designed or wait until it’s truly ready for the world. What I was getting at is Apple has mastered
not participating in this before-it’s-ready stage and has learned from some of their mistakes to better stay in this “post-perfected” category of manufacturing.
Maps and MobileMe and some macOS versions aside, Apple tends to only release a device / feature / form factor / genre once they think they’ve perfected it. They’ll say they’re the First XYZ even though all the groundwork was pioneered by whoever else. It’s like they get to the destination before the others, who’ve been heading there the whole time. Because Apple see where the destination is going, but don’t make pit-stop devices along the way to paint the mirage of being at the destination.
These current folding phones with seams are pit-stop devices: showing us a glorious future that is, currently, barely functional or appealing.
I would not be surprised either if Apple is first to release the folding phone in “perfected form.” That is the main point I was getting out. They’re the the main company willing to hold out on the upfront hype to do it right in the end.
If they didn’t exist, the incentive to reach “perfected form” would be less, because all these other companies release things before they’re ready for prime-time (Samsung’s screen coating peeling from the folding…) and if they get to the perfect version, cool, but they’ve already made their money and feel successful about a half-baked product. And look at Palm: successful on the birth of mobile touch computing but never able to reach perfected form, because Apple took that from them. PalmOS runs printers, unless that’s been discontinued too, because they settled on their laurels and never ran for the future.
If Apple/Jobs hadn’t been able to hype up Apple on the basis of artform and craftsmanship and being a ~lifestyle company~, I’m not sure what company would exist that would mass-produce the ideal, end-goal, form of a device without making the
public have to dabble with its “prototype versions.” Of course they’re working on folding tech in-house, but they’re not wasting our time with its juvenile stages of development, are they?
They don’t waste our time just to cash in on the hype of a future that’s barely functioning today.
And many of the other companies that create cute, crafted, perfect little devices, I’ve seen crash and burn. Apple has very few companions in the “doing it right” category instead of “wasting our time with hype”. Bang and Olufsen, for example.
Who else?? Who else is doing laptops + SOCs right? Who has a perfect touchscreen phone with tailor-integrated software? The rest of the world is a mélange of half-baked Android and Samsung and Intel devices and integrations that for some reason people at large buy — mostly because it’s cheap, not good.
I could ramble on about this for ages. But the best way I see to end my point is: what other companies deem viable for public production and take our money over, is what Apple deems viable only for private R&D and won’t waste our time over, and even post-Jobs their mindset seems to be to never release it unless it turns out the way it should.
That’s why they’re never there first (except for the mouse, did they invent that??), they just go to where the product/category
is going and release a device if it
gets there, but not beforehand.
It’s a huge difference in standards. I don’t value Apple because I’m a fanboy, I value Apple because they have values, and mistakes are mistakes, not their way of business.