I received a free 1 year offer and my last purchase was not before the announcement. I bought an iPad Pro and 2 iWatches Series 4 (wife and myself). The message showed up on my watch and on my Apple TV when it was released Nov 1. Again, I didn't buy this stuff in September, but before. Like early August I believe. I'll take the free year. But, wondering if anyone else had this happen to them.