Since when is 10% considered "not good enough to pursue?" The other 90% ain't doing too well these days. Really, Siri is getting worse and Apple has no really new ideas in the smartphone or tablet space, save for a larger iPad.
I say WHY NOT make a killer laptop? How hard could it be, since after all, you just need i7 processors, a motherboard, memory, MASSIVE SSD options, connectivity and ports galore, some hot new battery technology. That stuff should fit nicely into a 17 inch form factor, don't you think?
If MSI, Asus, and others can make awesome laptops that are UPGRADABLE, then why can't Apple? Is apple losing its mojo?
With an excellent high-powered laptop, I'll say that that "mere" 10% might be coaxed higher, and that could take up the slack while the other products are revamped, wouldn't it?