Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I actually work for a Swiss watch manufacturer. Sales have notably dropped in the US and Asia (it's the same for a lot of other brands), as we sell watches within the 400-1000 CHF range.

However, funnily enough my bosses do not think that the AW is factor. I think they underestimate the impact the AW has. Of course the AW is not the sole problem here but the drop is not just because of economic issues around the world.

My bosses say that Apple Watch is an inferior product compared to traditional watches. Comments like that concern me, because they remind me of Steve Balmer and the RIM CEO when the iPhone launched in 2007. Maybe Johnny Ive was not so wrong after all when he said that Swiss watch brands should be afraid of the AW.
I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.

It's hard to wear a normal watch and a fitbit for example. It just doesn't feel right. If you wear the watch you can't monitor your HR or steps/sleep. If you wear a fitbit it does all that and you can see the time.

Apple Watch has replaced my normal watch and my fitbit.

Sorry but I don't see how normal watches will ever be the same. They will end up being incredibly niche. Like Vertu of the mobile world. Expensive and yet limited in functionality.

I had an auto seiko (sold), wanted to buy an Omega (didn't bother now) and an orient which is sat under my bed doing nothing.

Even my friend who owns swiss watches has now bought an Apple Watch and he is the same guy who said on the Apple Watch launch he will never buy one!

Another thing that stopped me buying a swiss watch was the fact that nearly all use an off the shelf movement tweaked slightly with a nice case. Hardly worth ££££ :(
 
  • Like
Reactions: Ffosse
I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.

It's hard to wear a normal watch and a fitbit for example. It just doesn't feel right. If you wear the watch you can't monitor your HR or steps/sleep. If you wear a fitbit it does all that and you can see the time.

Apple Watch has replaced my normal watch and my fitbit.

Sorry but I don't see how normal watches will ever be the same. They will end up being incredibly niche. Like Vertu of the mobile world. Expensive and yet limited in functionality.

I had an auto seiko (sold), wanted to buy an Omega (didn't bother now) and an orient which is sat under my bed doing nothing.

Even my friend who owns swiss watches has now bought an Apple Watch and he is the same guy who said on the Apple Watch launch he will never buy one!

Another thing that stopped me buying a swiss watch was the fact that nearly all use an off the shelf movement tweaked slightly with a nice case. Hardly worth ££££ :(

Another big problem for the Swiss watch industry is that millennials are BIG into tech and MOST (not all) do not even wear a watch because they've always had their phones. Many of them see no value in an expensive watch.
 
  • Like
Reactions: Ffosse
There's the notion that smartwatches will get people intrested in the wrist again. Some AW owners who didn't wear a watch before have said that they like having basic info so easily accessible that they've wanted to buy regular watches for days when they don't need a smartwatch.

But, I think such stories aren't as common as watch manufacturers hope they would be.

I wouldn't even be considering a new traditional watch if my workplace allowed smartwatches. But, I enjoy watches, and getting a nice one to celebrate a milestone would be fun. They're the only commonly-acceptable man jewelry, after all.
 
  • Like
Reactions: Ffosse
Another big problem for the Swiss watch industry is that millennials are BIG into tech and MOST (not all) do not even wear a watch because they've always had their phones. Many of them see no value in an expensive watch.

Unless your really old school and just prefer the mechanical watch over technology. Sometimes technology can just be cumbersome and or intimidating for those who don't want to venture on that path. But I prefer the technological side of it.
 
  • Like
Reactions: Ffosse
Unless your really old school and just prefer the mechanical watch over technology. Sometimes technology can just be cumbersome and or intimidating for those who don't want to venture on that path. But I prefer the technological side of it.

Then you are agreeing w me.

Millennials will be the largest generation soon
 
  • Like
Reactions: Ffosse
Then you are agreeing w me.

Millennials will be the largest generation soon

Just out of curiosity, are you a millennial or of age? I Just find it that some older individuals are not interested in today's technology because of the reasons stated above.
 
  • Like
Reactions: Ffosse
Just out of curiosity, are you a millennial or of age? I Just find it that some older individuals are not interested in today's technology because of the reasons stated above.

I'm 35-the cusp of being a millennial and love my Rolex 116618 and want to buy the Deep Sea, but wear my AW2 all of the time basically because of its functionality.
 
  • Like
Reactions: Ffosse
I'm 35-the cusp of being a millennial and love my Rolex 116618 and want to buy the Deep Sea, but wear my AW2 all of the time basically because of its functionality.

And that's exactly how I am. I actually can't believe how much I wear my stainless Apple Watch over my other watches. Even more shocking, is how many Apple Watches I own. Even if Apple were to stop updating the software for the Apple Watch today, I would still use it as a timepiece, because that's how much I like it.
 
  • Like
Reactions: Ffosse
And that's exactly how I am. I actually can't believe how much I wear my stainless Apple Watch over my other watches. Even more shocking, is how many Apple Watches I own. Even if Apple were to stop updating the software for the Apple Watch today, I would still use it as a timepiece, because that's how much I like it.

Same here. I wore my Rolex all day yesterday and kept waiting for it to tap me...lol
 
  • Like
Reactions: psac and Ffosse
I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.

It's hard to wear a normal watch and a fitbit for example. It just doesn't feel right. If you wear the watch you can't monitor your HR or steps/sleep. If you wear a fitbit it does all that and you can see the time.

Apple Watch has replaced my normal watch and my fitbit.

Sorry but I don't see how normal watches will ever be the same. They will end up being incredibly niche. Like Vertu of the mobile world. Expensive and yet limited in functionality.

I had an auto seiko (sold), wanted to buy an Omega (didn't bother now) and an orient which is sat under my bed doing nothing.

Even my friend who owns swiss watches has now bought an Apple Watch and he is the same guy who said on the Apple Watch launch he will never buy one!

Another thing that stopped me buying a swiss watch was the fact that nearly all use an off the shelf movement tweaked slightly with a nice case. Hardly worth ££££ :(


Haha I also never meant that the Swiss watch industry will be gone anytime soon. The brand recognition is too strong. I am just saying that things will never be the same again, as you also said, and that the traditional watch industry needs to adapt to the new times. We are used to releasing a new seasonal model with just a new band color. Things like that won't cut it anymore in times were we compete with highly advanced products.


And yes, the traditional watch is either a status symbol, fashion piece or a collectible. Of course you can tell the time and date (sometimes even moon phase and what not) but there is no other usage for it. This is where the smartwatch comes in. And I think that the hybrid approach some of Swiss watch brands have is not enough to attract the masses.

The thing where apple will fall short is the design. Not because the design is bad, not at all! The problem is that there will be no design where everybody will say: Wow. That is a beautiful watch. They need different form factors (round, rectangular etc), different materials (I have to say that the current materials are great! The ceramic AW is beautiful), more watch faces, different strap materials (e.g. better leather options as the current prices are ridiculous) and so on and so on.
 
  • Like
Reactions: Ffosse and OllyW
The thing where apple will fall short is the design. Not because the design is bad, not at all! The problem is that there will be no design where everybody will say: Wow. That is a beautiful watch. They need different form factors (round, rectangular etc), different materials (I have to say that the current materials are great! The ceramic AW is beautiful), more watch faces, different strap materials (e.g. better leather options as the current prices are ridiculous) and so on and so on.
That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.
 
  • Like
Reactions: Ffosse
That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.

I agree. That's been one of the pitfalls for others who wanted to upgrade from their first generation watch to the Series 1/Series 2. The form factor and design is exactly the same and most of had the attitude stating "Well, what's the difference between what I own now, besides some additional features."

The other two sided comment some have said that watches generally don't change design over time, as do the internals. I would agree with high end mechanical watches this might be the case, but with technology, s
Smart watches almost have to change if they want to continue to be relevant in this uncertainty of a market.

If and when a new Apple Watch launch is expected again in September 2017. If it has the exact same form factor, I will not upgrade until A new redesign. I enjoy the rectangular design, but I also would not mind having a round variant to mix-and-match various days. Exactly how the round Variant Would affect all the bands I own, is another story.
 
  • Like
Reactions: Ffosse
That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.
Yes, but I think Apple will correct that over time. I am sure that there will be a round and a rectangular watch in the not so distant future. Maybe not this year but there will be more options. Apple is not so experienced with handeling multiple flagship SKUs of the same product category (apart from the Mac obviously). That was one of the reasons why the iPhone 5c was launched. Apple cloud try what it takes to have two current smartphones out there before launching the 6 and 6 Plus. Of course they always sold last years model too but that is not same. It is way more difficult to have two different versions launching on the same day (for a company that always had one version). The same goes for the Apple Watch. They did not want to over do it at first, and now that they have gained the experience needed, they can move on to two seperate form factors.
 
  • Like
Reactions: Ffosse
I've gone the other direction. I had been wearing my AW most of the time and even overnight. But honestly I got tired of the constant notifications on my wrist (yes, I know I could reconfigure things to lessen the amount). Lately, I've been wearing my Rolex Oyster during the day and just wearing my AW overnight as my morning alarm. So far I like this arrangement - the Rolex is the most comfortable watch I've ever owned and I got over my hesitancy to wear it daily, but the AW is the best silent alarm to wake me.
 
  • Like
Reactions: Ffosse
A shop near me were selling off their stock of Nike running watches (the ones with the attachment that goes into your shoe) for just £20. I think they were originally £200 - obviously they didn't take off or are simply outdated now. I wasn't tempted.
 
A shop near me were selling off their stock of Nike running watches (the ones with the attachment that goes into your shoe) for just £20. I think they were originally £200 - obviously they didn't take off or are simply outdated now. I wasn't tempted.

I'm a little surprised they still had any. Nike got out of the watch (and FuelBand) game quite a while ago.
 
  • Like
Reactions: Ffosse and xDKP
I've gone the other direction. I had been wearing my AW most of the time and even overnight. But honestly I got tired of the constant notifications on my wrist (yes, I know I could reconfigure things to lessen the amount). Lately, I've been wearing my Rolex Oyster during the day and just wearing my AW overnight as my morning alarm. So far I like this arrangement - the Rolex is the most comfortable watch I've ever owned and I got over my hesitancy to wear it daily, but the AW is the best silent alarm to wake me.
Are you aged 30-40 or 40-60 ?
 
  • Like
Reactions: Ffosse
My wife's AW 2 came yesterday and I've been playing with it to get a different perspective. It's a nice little device and the health app is sweet. I tried it on and the 38mm is definitely the nicer size unless you've got large wrists. The 42mm would look ridiculous on me.
 
  • Like
Reactions: Ffosse
I was a long time traditional Watch wearer - from my pre-teens on, watches always fascinated me.

When the Apple Watch came along, I was skeptical, but eventually tried it. Since, I can count on one hand the number of times I've put on one of my various traditional watches over the Apple Watch. The difference in usability is just too large to deny, and while I have some beautiful time pieces in my collection, they've sat unused, and I'll likely sell most of them this month, now that I've actually added a second Apple Watch in Space Black for something different from stainless.
 
  • Like
Reactions: Ffosse
I was a long time traditional Watch wearer - from my pre-teens on, watches always fascinated me.

When the Apple Watch came along, I was skeptical, but eventually tried it. Since, I can count on one hand the number of times I've put on one of my various traditional watches over the Apple Watch. The difference in usability is just too large to deny, and while I have some beautiful time pieces in my collection, they've sat unused, and I'll likely sell most of them this month, now that I've actually added a second Apple Watch in Space Black for something different from stainless.

Why sell the nice watches?? They're not going to lose value if they are Rolex
 
  • Like
Reactions: Ffosse
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.