I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.I actually work for a Swiss watch manufacturer. Sales have notably dropped in the US and Asia (it's the same for a lot of other brands), as we sell watches within the 400-1000 CHF range.
However, funnily enough my bosses do not think that the AW is factor. I think they underestimate the impact the AW has. Of course the AW is not the sole problem here but the drop is not just because of economic issues around the world.
My bosses say that Apple Watch is an inferior product compared to traditional watches. Comments like that concern me, because they remind me of Steve Balmer and the RIM CEO when the iPhone launched in 2007. Maybe Johnny Ive was not so wrong after all when he said that Swiss watch brands should be afraid of the AW.
I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.
It's hard to wear a normal watch and a fitbit for example. It just doesn't feel right. If you wear the watch you can't monitor your HR or steps/sleep. If you wear a fitbit it does all that and you can see the time.
Apple Watch has replaced my normal watch and my fitbit.
Sorry but I don't see how normal watches will ever be the same. They will end up being incredibly niche. Like Vertu of the mobile world. Expensive and yet limited in functionality.
I had an auto seiko (sold), wanted to buy an Omega (didn't bother now) and an orient which is sat under my bed doing nothing.
Even my friend who owns swiss watches has now bought an Apple Watch and he is the same guy who said on the Apple Watch launch he will never buy one!
Another thing that stopped me buying a swiss watch was the fact that nearly all use an off the shelf movement tweaked slightly with a nice case. Hardly worth ££££![]()
Another big problem for the Swiss watch industry is that millennials are BIG into tech and MOST (not all) do not even wear a watch because they've always had their phones. Many of them see no value in an expensive watch.
Unless your really old school and just prefer the mechanical watch over technology. Sometimes technology can just be cumbersome and or intimidating for those who don't want to venture on that path. But I prefer the technological side of it.
Then you are agreeing w me.
Millennials will be the largest generation soon
Just out of curiosity, are you a millennial or of age? I Just find it that some older individuals are not interested in today's technology because of the reasons stated above.
I'm 35-the cusp of being a millennial and love my Rolex 116618 and want to buy the Deep Sea, but wear my AW2 all of the time basically because of its functionality.
And that's exactly how I am. I actually can't believe how much I wear my stainless Apple Watch over my other watches. Even more shocking, is how many Apple Watches I own. Even if Apple were to stop updating the software for the Apple Watch today, I would still use it as a timepiece, because that's how much I like it.
Same here. I wore my Rolex all day yesterday and kept waiting for it to tap me...lol
Your Rolex was reminding you to put back on your Apple Watch.
And I do feel guilty sometimes leaving the Rolex at home...in the closet...
It happens to the best of us.
I don't think the Apple Watch is going to kill off the Swiss Watches short term but it has started something. It's small at the moment but making gains.
It's hard to wear a normal watch and a fitbit for example. It just doesn't feel right. If you wear the watch you can't monitor your HR or steps/sleep. If you wear a fitbit it does all that and you can see the time.
Apple Watch has replaced my normal watch and my fitbit.
Sorry but I don't see how normal watches will ever be the same. They will end up being incredibly niche. Like Vertu of the mobile world. Expensive and yet limited in functionality.
I had an auto seiko (sold), wanted to buy an Omega (didn't bother now) and an orient which is sat under my bed doing nothing.
Even my friend who owns swiss watches has now bought an Apple Watch and he is the same guy who said on the Apple Watch launch he will never buy one!
Another thing that stopped me buying a swiss watch was the fact that nearly all use an off the shelf movement tweaked slightly with a nice case. Hardly worth ££££![]()
That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.The thing where apple will fall short is the design. Not because the design is bad, not at all! The problem is that there will be no design where everybody will say: Wow. That is a beautiful watch. They need different form factors (round, rectangular etc), different materials (I have to say that the current materials are great! The ceramic AW is beautiful), more watch faces, different strap materials (e.g. better leather options as the current prices are ridiculous) and so on and so on.
That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.
Yes, but I think Apple will correct that over time. I am sure that there will be a round and a rectangular watch in the not so distant future. Maybe not this year but there will be more options. Apple is not so experienced with handeling multiple flagship SKUs of the same product category (apart from the Mac obviously). That was one of the reasons why the iPhone 5c was launched. Apple cloud try what it takes to have two current smartphones out there before launching the 6 and 6 Plus. Of course they always sold last years model too but that is not same. It is way more difficult to have two different versions launching on the same day (for a company that always had one version). The same goes for the Apple Watch. They did not want to over do it at first, and now that they have gained the experience needed, they can move on to two seperate form factors.That's what I've been saying all along. The current single design is going to limit sales because it's putting many potential customers off buying because they don't find it very attractive.
A shop near me were selling off their stock of Nike running watches (the ones with the attachment that goes into your shoe) for just £20. I think they were originally £200 - obviously they didn't take off or are simply outdated now. I wasn't tempted.
Are you aged 30-40 or 40-60 ?I've gone the other direction. I had been wearing my AW most of the time and even overnight. But honestly I got tired of the constant notifications on my wrist (yes, I know I could reconfigure things to lessen the amount). Lately, I've been wearing my Rolex Oyster during the day and just wearing my AW overnight as my morning alarm. So far I like this arrangement - the Rolex is the most comfortable watch I've ever owned and I got over my hesitancy to wear it daily, but the AW is the best silent alarm to wake me.
I was a long time traditional Watch wearer - from my pre-teens on, watches always fascinated me.
When the Apple Watch came along, I was skeptical, but eventually tried it. Since, I can count on one hand the number of times I've put on one of my various traditional watches over the Apple Watch. The difference in usability is just too large to deny, and while I have some beautiful time pieces in my collection, they've sat unused, and I'll likely sell most of them this month, now that I've actually added a second Apple Watch in Space Black for something different from stainless.