'Haunted Empire' Profiles Apple After Steve Jobs as a Company on the Decline

led by Scott Forstall"

True. It made them look so little. Talking bad about a former co-worker is disgraceful, especially if he didn't do anything wrong.

Obviously he pissed enough people off. Remember when Tony Fadell was asked about Forstall in an interview? He said Forstall "got what he deserved".

As far as this book goes, Kane talks out of both sides of her mouth. On the one hand she rips Apple for Siri and maps, on the other she rips Apple for getting rid of Forstall. Yet he was the person responsible for maps and Siri. Can't have it both ways.
 
Since Jobs died Apple has lost it's spark. I use to get so excited when they released a new product, but these days the feelings aren't there. Apple just feels like another company now.

To me, the only thing that has changed is the Master Showman strutting out on stage with the impish grin cracking funny and enjoying the spotlights.

Apple is facing the same sturm und drang that any large company faces when their leader dies, or suddenly leaves. There was a fair amount of this when Bill Gates essentially quit Microsoft. I can imagine that Oracle will be the next huge company to get the 'Jobs Treatment' when Larry Ellison dies, or possible Virgin when Branson does something stupid and lynches himself on live TV.

It's a creepy level of idolatry and yes, sometimes it is proven true, and yet some companies survive the transition very well.

My focus is on the 'Wall Street Urinal' brand of 'Urinalism'. To be a Wall Street Journal Urinalist', you have to be adept at making your thesis as negative as you can before you even walk in the door, and then grab at as many straws as you can to enforce that thesis. She had a preconceived notion on Apple: That it would, and is, failing.

She (and Wall Street in general) had a bone to pick with the many changes Tim Cook has instituted at Apple, being the charitable matching, the support for gender equality, the forced recognition of the workers at Apple's suppliers and contractors. Those just aren't tolerated in today's American Business Environment where you are not supposed to care what your contractors in the next hell hole pay or treat their economic slaves. You are a GOD, you are their indirect EMPLOYER, you can SQUASH them and don't CARE how many you maim and drive to suicide in the pursuit of PROFIT PROFIT PROFIT.

You see the same, or very similar mania about Costco as you do about Apple now with the only difference being Steve's passing...

I wouldn't buy this book in paper form, only because it wouldn't be very usable as toilet paper and would probably plug the whole thing up.

I (tongue in cheek) suggest that someone buy this rag, strip and security from it, and post it on as many sites as it can be posted. Deny this harpy the profit she certainly hopes to reap as she poses over the perceived corpse of Apple, ripping vulture like into the carrion she views as being laid out in front of her. I'm sure the other vultures will ensure that she makes enough money off this screed to live a good life...

The vultures of Wall Street have feasted on way to many companies for incredibly stupid and misguided reasons. It probably comes from the top: Rupert Murdoch. But then rot does start from the top at times...

It's telling perhaps how the many orifices of Murdoch look like the witches castle in The Wizard of Oz. 'Release the flying monkeys!!!'
 
Before Touch ID came out, the idea that touch sensors could be miniaturized to fit the little home button was laughable.

That's a bit overboard. In fact, such an option was offered by at least one other sensor company (Validity, which Synaptics has now bought).

However, yes, Apple was the first to go ahead and put it in a mass consumer product.

Overall, I give Cook a B+. After 2014, he'll have earned his A+.

To me, he didn't prove to be quite the supply chain king that he was made out to be.

First, there was the debacle over iPhone 5 supplies because he wasn't aware that the powder coating was causing huge troubles with assembly output, and millions of devices later had to be returned to be redone. Heck, the assembler managers had to go on strike to get his attention. Checking initial production output capability should be management 101.

Then there was the recent mistaken percentage of production for the 5S/5C models.

Kane spends several chapters addressing the patent battles and the Samsung dispute in particular, arguing that while Apple has seen some victories in court, the effort has ultimately proven fruitless given judges' unwillingness to issue injunctions that would prevent Samsung from selling any of its most popular models of smartphones and tablets over infringement issues.

I think, just as with the AT&T exclusivity that allowed Android to gain a foothold in the US, that Apple goofed making such a fuss over Samsung. It was just free publicity (*)

Personally, I paid little attention to Samsung devices until Apple started suing them. I didn't even know what a Tab 10 was until Apple tried to ban them in Australia. So I bought one out of curiosity, and was amazed at its lightness and speed. That made me look again at the Galaxy models (which I had always thought felt too flimsy) and realize how nice their lightness was as well.

(*) Of all people, Jobs should've known this. When he left Apple and stole their top engineers to form NeXT, Apple sued him. All that happened in the end, was that Silicon Valley took notice that Apple was worried about the competition, and paid much more attention to NeXT than they otherwise would've.
 
I'm sorry when did Apple ever say they were making a iwatch? When did Apple ever say they were making a TV? At some point we have to stop listening to these idiotic analyst

Tim Cook last year said in an interview with nbc they were releasing brand new products in 2013, not upgrades to existing products


Didn't happen
 
Hey Woz, Nothing Keeps Apple From Making an Android Phone Except Common Sense

THAT would be the true death knell for Apple, if they came out with plans for an Android phone.

Although, on a perverse bent: It would KILL if Apple did, and stole that market too... It would be funny if Apple, or someone else, came out with an Android app that turned the Droid OS into iOS...:eek:
 
So what I've gathered from this thread is that the Author of the book is not entitled to her opinion or hypothesis and to have it published. Everyone here could pitch a book about Apple, do their own research and hypothesizing (some already have in great detail over the years) and get a book deal. Then we can call debate whether or not your opinion matters.

The author of this article on MR was right - the book is not going to make Apple fans very happy. And I am sure it will be received poorly on Amazon and other online places that accept user reviews who will condemn her to other worlds for even daring to write a bad word.

I do wonder how many books she'll sell simply because people want to intentionally enrage themselves now that they know that it's not a book they would enjoy reading.
The problem with this book, at least from the reviews I've seen, is that it appears that rather than letting facts and research bring Kane to a conclusion, she went into the project already knowing what conclusion she wanted to reach and made sure the narrative fit that conclusion.
 
Sure Apple doesn't "seem" the same without Jobs. He was passionate about what he presented. Tim Cook doesn't seem as passionate on stage and that's why a lot of us don't feel like the products are "great". Steve could present an ice cube for $100 and we would buy it because he made us want it.

You can't expect Apple to introduce a new product line ever year or two years. Apple's core focus is the Mac, Mac OS X, and since 2007 the iPhone and iOS and eventually iPad. The Apple TV was just a project and still is despite its popularity. There's a lot that goes into a project to make it more successful/mainstream.

That said, Apple has come a long way since Steve Jobs as others have mentioned on here.

Apple will be successful for at least another 5 years, if not longer. Maybe Tim is not the idea generator as Jobs was, but he sure as hell is a good operations guy and will make sure Apple stays on track.
 
Before Touch ID came out, the idea that touch sensors could be miniaturized to fit the little home button was laughable. Apple delivered.

Where are the car integration platforms from Google and Microsoft? Apple delivered.

The first devices in history to have "ac" Wi-Fi? Apple delivered.

An incredible (and risky) concept for the new Mac Pro. The entire thing is a wind tunnel. It's pure premium art. And it's cheaper than the competition. Apple delivered.

Fantastic new re-imagining of iOS. It's not perfect (yet), but it's a bold step in the right direction. Apple delivered.

Ditto for OS X. Apple delivered.

Bold new pricing strategy for iWork and OS X. Apple delivered.

All of this happened under Cook.

------------------------------------------

The e-books pricing case wasn't Cook's fault.

When they made fun of green felt, it was Apple making fun of itself, not necessarily of Scott Forstall. It was only Craig Fed. doing it. Maybe it wasn't a pre-planned group pile-on. Maybe it was just Craig being Craig.

------------------------------------------

The following are fair criticisms of Cook:

Siri and Maps haven't been completely fixed yet.

Scott Forstall shouldn't have been fired. Instead, they should have given him an independent project where he didn't have to run into Ive and others he didn't get along with.

Josh Browett. The ex-retail chief. That was completely on Cook.


Overall, I give Cook a B+. After 2014, he'll have earned his A+.

Some good points but I'll disagree on two: The upgrade to OS X Mavericks is a disappointment measured against any other OS X upgrade (Mail is worse now than at any point in its history). iWorks was crippled when they decided to make it cross-platform (OS X and iOS).
 
Obviously he pissed enough people off. Remember when Tony Fadell was asked about Forstall in an interview? He said Forstall "got what he deserved".

As far as this book goes, Kane talks out of both sides of her mouth. On the one hand she rips Apple for Siri and maps, on the other she rips Apple for getting rid of Forstall. Yet he was the person responsible for maps and Siri. Can't have it both ways.

Ultimately - Cook is in charge. And I think this book is mostly a dig at Cook. It's not like Forstall "snuck" in Apple Maps without anyone looking and no one could do anything about it.

The problem with this book, at least from the reviews I've seen, is that it appears that rather than letting facts and research bring Kane to a conclusion, she went into the project already knowing what conclusion she wanted to reach and made sure the narrative fit that conclusion.

I think that also describes many people here :)
 
Tim Cook last year said in an interview with nbc they were releasing brand new products in 2013, not upgrades to existing products


Didn't happen

Do you have an exact quote from Tim? Because I don't ever remember him saying Apple would release new product categories in 2013. And what NBC interview was this? I remember the one he did with Brian Williams but that was from 2012.
 
Tim is going to play it too safe. Steve jobs had common sense when it came to technology AND he was in a position to ensure that his vision was set in motion. Tim and the new management team will allow bureaucracy to set in which will turn Apple into just another company. Apple was a dictatorship, but that made it what it was.

I have already discussed some of the issues raised in this book here:

http://professor-techtalk.blogspot.ca/2012/12/an-apple-shakes-at-top-of-tree.html?m=1

Overall, Apple will do ok, but I don't seem the being the paradigm of consumer electronics success for too long.
 
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Decline?

HA! Even i think this book is likely her own written masturbation to try and prove to herself something... or perhaps she just wants to buy stock and it's too expensive for her...


anyways.

I think Apple is in a cross roads. This is no longer the tightly focused company it was 10 years ago.

One thing that is more apparent now than it was in the past, even under Steve was the sheer collective mass of the company. it is a very very large Juggernaut.

Combine that in with Cook as CEO and you have a markably different Apple. Where jobs was this technological visionary, that saw what people wanted and was very enthousiastic about it and driven, Cook is the quiet, Stalwart CEO. Jobs exuded charisma. Cook exudes nothing but cold, calculated business.

I don't see Cook as the product guy. I see him as the guy you actually want running your corporation for profits.

This is a fundamental shift in the face of Apple. People don't like change. People will see this as the decline.

I see it not as the Decline, but as the point where the decline might happen. It also very likely might not. Cook hasn't been at the helm long enough. This isn't some small company of a few hundred employees that will live or die in the matter of months by good or bad leadership. This is a Multi Billion dollar company at the forefront of several multi-billion dollar industries. This sort of shift will take years to have its affect. Which means at this point, nothing but pure speculation.

I however do have my doubts. there's no "Doomed" Apple. Only sheer incompetence (see BBRY) could return Apple to it's near collapse again. Cook is not incompetent by any stretch of the imagination.
 
I know Jhonny doesnt like public speaking but he should get over it. Im sure thats really common at first for many executives at large companies. Its just more interesting to hear news from the designer then tim.
 
Before Touch ID came out, the idea that touch sensors could be miniaturized to fit the little home button was laughable. Apple delivered.

Where are the car integration platforms from Google and Microsoft? Apple delivered.

The first devices in history to have "ac" Wi-Fi? Apple delivered.

An incredible (and risky) concept for the new Mac Pro. The entire thing is a wind tunnel. It's pure premium art. And it's cheaper than the competition. Apple delivered.

Fantastic new re-imagining of iOS. It's not perfect (yet), but it's a bold step in the right direction. Apple delivered.

Ditto for OS X. Apple delivered.

Bold new pricing strategy for iWork and OS X. Apple delivered.

All of this happened under Cook.

------------------------------------------

The e-books pricing case wasn't Cook's fault.

When they made fun of green felt, it was Apple making fun of itself, not necessarily of Scott Forstall. It was only Craig Fed. doing it. Maybe it wasn't a pre-planned group pile-on. Maybe it was just Craig being Craig.

------------------------------------------

The following are fair criticisms of Cook:

Siri and Maps haven't been completely fixed yet.

Scott Forstall shouldn't have been fired. Instead, they should have given him an independent project where he didn't have to run into Ive and others he didn't get along with.

Josh Browett. The ex-retail chief. That was completely on Cook.


Overall, I give Cook a B+. After 2014, he'll have earned his A+.

TouchID is a gimmick. I don't think anyone questioned could Apple do it, I think the larger question is why bother?

Oh ok, so now being first to do something is innovation... gotcha...

Mac Pro, art, yeah it's pretty much take it or leave it in terms of aesthetics. But being macrumors, you won't hear many denounce it as a trash can.

Reactionary iWorks pricing. Google already had office equivalents available. Apple is only changing it's stance due to Google. Without Google's initiative it would still cost money. And the individual apps have been watered down to reflect the free costings.

iOS 7 changes are only skin deep, due to the much discussed lack of innovation in terms of hardware aesthetics since iPhone 4 and the completely failed debut of the iPhone 5C as neither a cost effective option or desirable phone.

iOS 7 is so bloated it obseletes phones like the iPhone 4 because the useability is drastically stunted.

-----------

The mean spirited nature of Scott Forstall's exit was sad to see and worse was the disgusting revelling in his departure seen by many on this very forum.

-----------

Siri and Maps are a joke.
 
Decline? Heck, Last month I received my early 2014 mini. I went full throttle on it with a 2.6GHz i7 and Iris Pro. It may not be that much faster than my 2012 mini but I really appreciate the additional two USB2 ports and dual TB2 ports.

I haven't run any temperature tests but the additional 15mm height must help with both the cooling and the expanded power supply. Love my new mini.

Great work Apple.
 
Make a Normal Tower for Gamers Apple!

I want to buy a Mac, but Apple keeps ignoring the 'wants a desktop GPU' crowd :(
 
New Mac Pro? HAHAHAHA


Making a new version of a product that only .0001% of consumers care about isn't innovation. And you forget the Mac Pro isn't a new product


No iWatch, no new Apple TV display, nothing, just obvious upgrades of existing products that are expected


Like the iPad Air, a thinner lighter iPad was EXPECTED

Mac Pro is unlike any PC I see on the market... Thus it's an innovation. Sorry it doesn't fall into your personal uses. I don't care about advancements in tractors and farm equipment but I'm sure there have been innovations there too.
 
My big fear is that Apple will have a change in corporate climate. If products are starting to be hobbled to save other product lines, then the Apple of old truly is dead. IE: If they do kill the iPod line. Not everyone wants an iPhone for portable music...
 
TouchID is a gimmick. I don't think anyone questioned could Apple do it, I think the larger question is why bother?

Because TouchID makes many people use a passcode that otherwise wouldn't, which makes the phone a lot lot safer to use for them. No thief being able to get the data stored on your phone.

I appreciate that you don't care, but I'm quite happy that Apple cares about it.

----------

"Scott Forstall shouldn't have been fired. Instead, they should have given him an independent project where he didn't have to run into Ive and others he didn't get along with. "


Scott Forstall cost Apple $21 Million under his iOS6 direction using what he was adamant was a public domain clock but was a registered design belonging to the Swiss Railway since 1944.

Is that documented anywhere? You mean this wasn't a mistake, but Scott Forstall being told and refusing to believe that the clock design was copyrighted? In that case, losing $21 million out of sheer arrogance should get anyone fired. Making mistakes is one thing, but not listening to others is another. That's a loose cannon.
 
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Is that documented anywhere? You mean this wasn't a mistake, but Scott Forstall being told and refusing to believe that the clock design was copyrighted? In that case, losing $21 out of sheer arrogance should get anyone fired. Making mistakes is one thing, but not listening to others is another. That's a loose cannon.

The issue didn't fall to Forstall regardless. I imagine there are plenty on the legal team that would be required to validate Apple's designs. And even if that weren't the case - I don't believe Forstall willingly STOLE the design. It's a fairly common design (now). More likely either an oversight or that Scott believed the changes made were significant enough to not be concerned.
 
led by Scott Forstall"

True. It made them look so little. Talking bad about a former co-worker is disgraceful, especially if he didn't do anything wrong.

"He didn't do anything wrong" about Forstall isn't exactly right. For all we hear, he was just impossible to work with. And talking bad about a former co-worker: It all depends on the co-worker. If the only bad thing is that he left, then it's disgraceful. If there was a good reason why he was pushed, not so.
 
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