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This folded shape is excellent in terms of the resulted internal display aspect ratio when unfolded. Reviewers will often criticise book-style (not tri-fold) foldables in terms of their movie watching experience when unfolded, small movie lost in the middle of a square display with silly giant letterboxing.

Should Apple proceed with this aspect ratio, the unfolded movie watching experience will be top their for a relatively stout and small foldable. Apple should however release a big brother to this model alongside its release, eschewing their typical plodding released pace for new products.

Apple Fold
Apple Fold Ultra (big, fast, pro cameras)

The tri-folds are cool, but I would have concerns for their longterm durability for a device the price of a mid-tier MBP.
 
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I guess I just don't understand the target demographic for this form of smartphone? People who want to consume long form content (movies) on their phones? This still seems too small for that imo. I guess if you're a serious mobile gamers, then it may make sense (that world is unknown to me), but I don't think that's a very big demo either?
 
Everyone says that all the time. I remember the arguments over the G4 Cube, the iPod, the iPhone, the iPad, etc.
You do?! I certainly don’t remember people arguing over them BEFORE they were released.
 
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Fits in my pocket just fine and is very interesting size wise compared to the iPhone Air that I am using.

Edited to add it is also one hand usable for me.
 
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I know this is polarizing, but it’s exactly what I want in a foldable — exactly.

I had a Samsung Fold7 for a week or so, and returned it. The biggest reason was that I simply didn’t like Android anymore, but the dimensions felt wrong…

I knew two things would sell me on a foldable:
1. Apple’s OS
2. A stubbier folded format

If these rumours are true, I am going to be a happy nerd.
 
I’m really not sold on the idea of a folding phone. I still question their longevity, which is important to me as my phones are passed down to my wife & kids, so are often in use for years.

If this actually is the design, I’m even more convinced it’s not for me. I wouldn’t mind a clamshell design, much like the old Moto Razor. I’d still need to be convinced of its practicality though. I just don’t see the use case for this device. It’ll likely still be cheaper to buy a separate iPad mini & iPhone.
There is no real useful use case. That is why folds don’t sell well. Its a gimmick and I predict we will be over folding phone by the 2030s. They are already fading away.

Plastic screen, moving parts, more fragile, more steps to get into the phone (flip), nobody does serious work on phone so there is no need to open multiple apps at once (fold), price higher but less features, majority doesn’t want to carry around an iPad mini all the time and the new trend is less screens in life and not add a bigger on to display more and bigger ads.
 
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I am really stunned that more people would want this than they'd want the iPhone Air.
Me too. I love my Air. It is my favorite mobile phone ever and I have had a LOT of phones over the years. First one a Mitsubishi DiamondTel MESA 95 (that’s how far back I go). I think part of the problem with the Air is that Apple was afraid of it. Other than the announcement they basically did zero promotion on it.
 
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