Here's a Behind-the-Scenes Look at Apple's Pre-Order 'War Room'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 22, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    BuzzFeed News has put together a video of how Apple prepares for an iPhone launch day around the world.


    When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called "war room" to ensure the process went smoothly.

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    For around three hours, these engineers sat in front of at least 10 TVs forming a larger display, which appears to show the system status of pre-orders in launch countries. One engineer had a map of the world open on his iMac.

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    "Over half of the orders that night will come in through the Apple Store app," said Apple's retail chief Angela Ahrendts. "We turn the whole world on at once. I think you saw the map with everything lighting up all over the world."

    BuzzFeed reporter Nicole Nguyen then visited UPS's Worldport shipping facility in Louisville, Kentucky, a major hub for Apple products.

    Nguyen said the volume of Apple products is so large that UPS has to set aside time to sort just those deliveries. Apple's launch day haul took up an entire large room, and the products later traveled along miles of conveyor belts.

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    UPS delivers some of the orders to Apple retail stores, while others arrive directly at customers' doorsteps.

    Apple retail stores usually attract long queues of customers on launch days, but the crowds have been smaller for today's iPhone 8 and iPhone 8 Plus launch. Many customers are likely waiting for the iPhone X, which launches November 3.

    Article Link: Here's a Behind-the-Scenes Look at Apple's Pre-Order 'War Room'
     
  2. NIKKG macrumors 6502

    NIKKG

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    Congrats to all the 4 people that pre-ordered this dud.
     
  3. sp3k0psv3t macrumors regular

    sp3k0psv3t

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    Easy to show how smooth it is everyone is waiting out the X lol. Great time to do this piece Apple
     
  4. fizzyfizz macrumors member

    fizzyfizz

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    #4
    Does Angela Ahrendts ever take her power coat off?
     
  5. zombierunner macrumors 65816

    zombierunner

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  6. KeyMs92 macrumors regular

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    #6
    I bet this iPhone 8 launch went smooth as hell.
     
  7. JilzVT macrumors member

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  8. meaning-matters macrumors 6502

    meaning-matters

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  9. applesith macrumors 68030

    applesith

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    #9
    I was excited to watch this and see more of the distribution centers. But I guess they don't want to reveal too much.
     
  10. Karma*Police macrumors 68000

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    #10
    I'm not getting an iPhone today (waiting for X like a lot of you) but looking forward to getting my Apple Watch series 3 from UPS today!
     
  11. redsoxfan135 macrumors newbie

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    #11
    You can't walk in and get an iphone 8 or 8 plus I've been told by local apple store reps
     
  12. Xavier macrumors 68030

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    #12
    Im about to switch to the iPhone Upgrade Program and grab an iPhone 8 Plus. Can't wait!
     
  13. needfx macrumors 68040

    needfx

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    even for all of her accomplishments, I just can't like her
     
  14. stukdog macrumors 6502

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    #14
    The video was interesting. But that UPS truck parallel park job is the real star.
     
  15. macduke macrumors G4

    macduke

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    #15
    The hype machine at Apple is completely off the rails and nearing orbit. Too bad this year many people are waiting for the iPhone X.
     
  16. needfx macrumors 68040

    needfx

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    #16
    ...and dropping a box with merchandise after that.
    not to mention the entropy in that van
     
  17. MH01 Suspended

    MH01

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    #17
    What do you guys think, any given day Angela wears about $10K-$20K in clothes and accessories, she looks soooooooo far removed from everyone else in those pictures.

    Always good when your bosses are so far removed from their employees. :)
     
  18. LordQ Suspended

    LordQ

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    #18
    I wouldn't take off a Burberry coat either :p
     
  19. ILuvEggplant Suspended

    ILuvEggplant

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    #19
    wow they must have been pretty disappointed with the iphone 6ss launch.

    I love apple products but calling it an iphone 8 is just lipstick on a pig.

    what do you guys think?
     
  20. matty.p macrumors 6502

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    #20
    Awesome behind the scenes video. Angela Ahdrents is a really impressive individual as well. I forget what podcast it was but they mentioned that she continues to remain a style icon as well. Really awesome woman.
     
  21. Hater macrumors 6502a

    Hater

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    #21
    BuzzFeed using misleading wording? Say it ain't so.
     
  22. magpie maniac macrumors 6502

    magpie maniac

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    #22
    Once upon a time, we had that many men sitting behind monitors in one large room to launch astronauts to the moon. Now, we’re waiting up overnight to click an order button.

    Boy, we sure have progressed.
     
  23. satchmo macrumors 68020

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    #23
    How difficult would it be for someone at the UPS sorting plant to 'accidentally' mis-sort one package?
     
  24. RightMACatU macrumors 65816

    RightMACatU

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    Great job UPS! Dropping boxes of iPhones out of the truck at delivery :rolleyes:
    (@ 3:45 in video)
     
  25. Hater macrumors 6502a

    Hater

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    #25
    Serial numbers are attributed to each shipment, if any go missing they know exactly which ones they are and they get automatically iCloud locked.
     

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