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I see Tim Cook did an interview with CNBC at an Apple store. I’m not exactly sure why. it’s just feeding into this false media narrative that Apple stores should have people lining up around the block today. If he feels the need to do interviews do it when the X goes on sale.

Because it's a launch?
 
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Wanted to see how the war room actually worked.

Got a bunch of still photos instead.

Oh well, it is Buzzfeed. That's how they work. Bad me for falling for it.
 
Wanted to see how the war room actually worked.

Got a bunch of still photos instead.

Oh well, it is Buzzfeed. That's how they work. Bad me for falling for it.

I wish Apple would just record it, edit it, and show us how it works, while protecting their privacy.
 
Am now mildly freaked out as a work email about a launch war room (with my company, who is not a retailer in the classic sense) just appeared in my inbox.

I guess this is a thing everywhere now?
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As a huge Stormtooper fan (check the avatar) I can't help but picture the outfit Angela is wearing as Burberry's take on Star Wars.

LOL! Maybe it is. I could totally see that.
 
Not seeing the hordes of people lining up at the Apple Stores does not surprise me! Just a few years ago we didn’t have such a powerful online store fronts as we do today.

Today the malls and many major stores are dying, fewer and fewer people are going, many are just closing up. Apple is not immune to this change on how we buy things, in someways they created the change!

That does not mean the new iPhone 8 & 8 Plus was not well received. And, I agree many are likely waiting for the iPhone X.
 
wow they must have been pretty disappointed with the iphone 6ss launch.

I love apple products but calling it an iphone 8 is just lipstick on a pig.

what do you guys think?
What did you want them to call it, 6SS? The only big upgrade was from 3G to 4. They release these things yearly, so it's gonna be almost always incremental. If you're like me, you only update every 4 years.
 
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A whole room of engineers couldn’t make the website go live at 12:00. Lol. Somehow my company’s web team (2 people) can manage to do it.

Yup I’m still salty for not getting the first round of watches.
 
A whole room of engineers couldn’t make the website go live at 12:00. Lol. Somehow my company’s web team (2 people) can manage to do it.

Yup I’m still salty for not getting the first round of watches.

This year, it did go live at midnight.
 
This year, it did go live at midnight.
Nope. I was constantly refreshing it, on multiple devices. I didn’t get anything until at least 12:06. The app went live but the website did not. By the time I entered in a shipping address the ship date had slipped.
 
Wonder why everything has to have a “war room”. Does Apple have an iPhone returns “bomb shelter”? Customer support “foxholes”? How deep does the metaphor go???
 
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How difficult would it be for someone at the UPS sorting plant to 'accidentally' mis-sort one package?

Very difficult. Plus you would have to make it through the security upon exiting. Good luck with that.

Having worked in the World Port (before they expanded it and rename it that) along with working in FedEx's hub here in Louisville, there are cameras everywhere.

Back in Sept. 2014 when the 6 shipped, I found an empty box inside the container at FedEx. Cameras recorded everything and there was one aimed at the inside of each container.
 
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No no no no no. I was mistreated by restaurant wait staff last night because I was wearing work clothes. I have dined there before dressed to the nines and been treated very well. That’s discrimination. Angela is a fashionista wannabe that thought it would be a good idea to release the original Apple Watch, a fashion accessory people wear, as online only for the first few months. She’s got no business sense.

That's happened to me before. I get treated differently based on what I wear, even from the same people!

That said, I think Angela is EXACTLY the kind of person Tim wanted at Apple. It is he who wants to turn Apple into a luxury brand, and I can't think of anyone better for the...ahem...jobs than Angela.

The fact she looks good is a credit to her abilities and skill set.

Whether or not I like that Apple has taken this turn towards luxury is another matter entirely, but Angela is only the 'messenger' here so the shot needs to be redirected to the individual in charge.
 
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