I would have guessed that Apple would go with aesthetically pleasing, but limited glasses, rather than the whole ski goggle path. I think there is a still a big opportunity for more limited heads up display limited AR. I think too many will be put off by the huge goggles. I realize that sunglass-size displays couldn't do nearly what these will be able to at the moment, but it's glasses--not goggles--that will get people to jump on AR. ...of course Apple's soft launching this with a huge price because they know it isn't ready for mass market adoption, but still, I wonder about this decision.