Here's the New iPhone Lineup: iPhone 14 and iPhone 14 Pro, iPhone 13 and 13 Mini, iPhone 12 and iPhone SE

[Unggoy Murderer]

Ok, sure, you are correct, removing tax makes the price of the iPhone in the U.K. the same as the US,
Only the majority cannot buy one without paying the tax.

Yes, this. They are roughly the same baseline price.

People in the US will pay sales tax on their devices too, whatever their state sets.

If the UK became part of the USA and charged a 20% sales tax, it would work out the same.
If there was a US state with a 20% sales tax, the final taxed amount would around the same in GBP.

If you fail to see it spelled out this plainly, I’m not wasting more time here. It’s not a trick, it’s not a lie, it’s not a shifting of goalposts or any other way to “win or make an argument” - it’s how things work.

 

[rme]

Lol, did this guy really just say you should compare UK phone price with the VAT included against the US phone price with the VAT excluded?
You should always include pre-tax prices.

The only reason why your phone increased so much in price (and basically everywhere in Europe) is because the British Pound isn't worth **** anymore against the dollar. Can't blame Apple for the British Pound and Euro being so weak.

https://imgur.com/qtzzlyF

They all expect to be subsidized by the magic fairy ;-) And they get *really* angry if you tell them that fairy DOESN'T EXIST.

 

[JW5566]

Gosh... £849 in the UK for iPhone 14. £949 for the 14 Plus.

£1099 for the Pro or £1199 for the Pro Max.

Very much a considered purchase. I would be tempted by the 13 at £749 but then if you're spending that much why not drop another £100 and get the 14?

 

[ProfessionalFan]

If the UK became part of the USA and charged a 20% sales tax, it would work out the same.
If there was a US state with a 20% sales tax, the final taxed amount would around the same in GBP.

Yeah but there are no US states with a 20% tax. The highest is Tennessee at 9.47%

Sales Tax by State 2025

Discover population, economy, health, and more with the most comprehensive global statistics at your fingertips.

worldpopulationreview.com

 

[Pezimak]

Yes, this. They are roughly the same baseline price.

People in the US will pay sales tax on their devices too, whatever their state sets.

If the UK became part of the USA and charged a 20% sales tax, it would work out the same.
If there was a US state with a 20% sales tax, the final taxed amount would around the same in GBP.

If you fail to see it spelled out this plainly, I’m not wasting more time here. It’s not a trick, it’s not a lie, it’s not a shifting of goalposts or any other way to “win or make an argument” - it’s how things work.

Seriously? What is the point of your argument? You are the one who compared tax and none tax prices between the U.K. and US in your original reply. What are you actually trying to say? Great here's the price it'll cost with no tax. So what? What does that prove?

You know what never mind. What ever yes you are right and everyone else is wrong.

 

[jdclifford]

I think I'm sticking with my like new iPhone 12 Pro and 12 Mini. Incremental changes not worth $$$ to me. Maybe next year?

 

[jdclifford]

Yeah but there are no US states with a 20% tax. The highest is Tennessee at 9.47%

Sales Tax by State 2025

Discover population, economy, health, and more with the most comprehensive global statistics at your fingertips.

worldpopulationreview.com

And there never will be either.

 

[JM]

honestly pleasantly surprised that it stayed at $999! Amazing!

 

[Unggoy Murderer]

Seriously? What is the point of your argument? You are the one who compared tax and none tax prices between the U.K. and US in your original reply. What are you actually trying to say?

At no point did I compare a tax and non-tax price. My first reply to you quite clearly spelled it out, but you obviously don’t have a grasp on this subject.

You were the only one comparing a tax included (UK) to a non-tax included (US) price. I simply pointed out you can’t do that, and provided a breakdown to show how things actually are. It’s how the world works.

Trust me when I say this, I have far more interesting things to do than try and explain to a stranger on the internet how the worlds economy works.

 

[Driesdk]

Great for all you Americans. But I doubt many Europeans will pay these prices.

Gas prices in Europe are x12 in some countries. In November the price for my small energy contract will be more a month than I actually earn.

I suppose if I cannot even afford to pay to warm myself I’m not buying a new iPhone this year like I was initially planning

Oh, I have a job and an average income, but single and renting.

We’ll see next year if they went too far this time. Probably there are enough Americans left to still make the profit apple wants.

 

[iDento]

With people actually seriously thinking how they are going to pay their heating bills and food bills and fuel for their cars? With no end in sight to that? I think you’ll find they’ll be posting a loss in sales this time.

I look forward to the new iPad Pro announcements next month along with their inevitable large price increase outside the US…

Maybe in Europe. But in other parts of the world, Apple is doing great (actually, the economy is doing great) and it will compensate for Europe's sales decrease for sure.

 

[iDento]

Great for all you Americans. But I doubt many Europeans will pay these prices.

Gas prices in Europe are x12 in some countries. In November the price for my small energy contract will be more a month than I actually earn.

I suppose if I cannot even afford to pay to warm myself I’m not buying a new iPhone this year like I was initially planning

Oh, I have a job and an average income, but single and renting.

We’ll see next year if they went too far this time. Probably there are enough Americans left to still make the profit apple wants.

You pay more for gas, and oil-rich countries get richer. Apple sells iPhones in oil-rich countries too, not just for Americans. Albeit, with physical SIM trays.

 

[Pezimak]

Absolutely nothing wrong with UK pricing at all. For the iPhone 14, here’s the breakdown:

UK price including 20% sales tax (VAT): £849
Remove VAT (£169): £680
£680 to USD according to Siri: $785
US cost: $799 + state sales tax where applicable.

At no point did I compare a tax and non-tax price. My first reply to you quite clearly spelled it out, but you obviously don’t have a grasp on this subject.

You were the only one comparing a tax included (UK) to a non-tax included (US) price. I simply pointed out you can’t do that, and provided a breakdown to show how things actually are. It’s how the world works.

Trust me when I say this, I have far more interesting things to do than try and explain to a stranger on the internet how the worlds economy works.

Keep moving those goal posts. You seem to lack the knowledge of European pricing.

 

[RacMumors-]

$999 for iPhone 14 Pro in the US vs £1099 in the UK.

Apple yet again screwing over UK consumers. Thanks!

 

[webkit]

With a guarantee too.

Yes, the same 1 year warranty as a new phone plus a new battery and outer shell.

 

[webkit]

I'm disappointed they didn't change out the SE to something at the same price point but with an edge to edge display.

The current SE was only introduced six months ago. They're not going to replace it that quickly.

 

[coccamocca]

titanium watch but no titanium phone?
ffs Apple

 

[applepotato666]

1449€ here in Germany/Austria for the BASE 128gb pro max!! Absolutely unbeliveable, and if you know the German market, everyone likes their Preis-Leistungs-Verhältnis (Price-performance ratio). I think Apple will fail miserably this year in the European market, as even wealthier people will start looking elsewhere. And people that buy on a 24 months contract basis will also asks themselves whether this is really justified, especially as other manufacturers actually have viable, yet much cheaper alternatives.

Europeans usually don't take out debt as much as Americans, and are more price-conscious. To ask for THIS MUCH for a small upgrade is starting to feel ludicrous, and I personally don't know many people who will look at a price of 1449€ for a base phone and say "ok, great, I'll buy it".

I predict a big win for Android and Google in Europe in the upcoming year/years.

I agree. I’m all in on the ecosystem and genuinely appreciate what Apple offers over other brands when it comes to user experience, so I’m definitely willing to spend more without needing to be convinced. Yet despite that €1099 is just not worth it to me for a base 128GB model regardless of the economic situation, even if other bills were not putting pressure. And I’m sure the majority of Europeans, iPhone users or not, feel the same because as you said we tend to consider value a bit more when we purchase and I don’t think there’s **that** much value compared to by this point quite a lot cheaper offerings on the Android side. I’m certain it’d impact sales because the prices were already pushing it especially for Eastern Europeans.

 

[Unggoy Murderer]

Keep moving those goal posts. You seem to lack the knowledge of European pricing.

I have literally no idea what you mean by that statement.

 

[iGeek2019]

This was on the BBC News website:

Pound falls to lowest level against dollar since 1985

It comes after the Bank of England warned that little could be done to stop a recession in the UK.

www.bbc.co.uk

 

[grouch]

Apple itself also offers lower cost refurbished iPhones.

Amazon's refurb store is usually cheaper. Both of my parents use an iPhone 8 since it uses thumbprint biometrics.

 

[HenrikWivel]

Almost 20% price jump in Denmark. Think I will pass even though my 11 pro needs an update.

 

[webkit]

Amazon's refurb store is usually cheaper.

It depends on the quality level a buyer is looking for as Amazon has two used/refurb levels. "Renewed" only has a 90 day warranty and 80%+ battery guarantee while "Renewed Premium" has a 1 year warranty and 90%+ battery guarantee.

From what I've seen, Apple refurbished iPhones (which include a 1 year warranty, new battery and outer shell) have typically been priced the same or less than a comparable Amazon Renewed Premium iPhone.

 

[MacLC]

So when they don't take a loss in sales, will you admit I wasn't the one not living in reality?

Do you mean unit sales or total revenue?

The price increase will mean 10 people who would've spent $800 on one phone will now be 9 people who'll spend $900.
You can say sales (units) decreased and sales (revenue) increased and both be right. ✌️✌️

 

[WannaGoMac]

What other phone guarantees you OS and security updates for at least 5 years?
Go buy a cheap android phone if you think short term, or just keep your existing iPhone longer.