Yea, it seems that the majority of consumers like to keep upgrading when there is no need. I'm personally not that way at all, when I get my macbook I will be holding onto it all throughout college (unless for some reason ill need more power) and then most likely i will buy a new one as a graduation gift to myself.Agreed, my sister in law pays $100-$300 updating her cellphone and buys a new one at least once a year. And by the time she upgrades she doesn't even know how to use her current one to it's full potential. Me, I've only bought one cellphone in my life for $100 and found I didn't need it. I'd rather use my iPod Touch as a phone for free with a Google Voice App and wifi, I hate monthly fees.