Exactly because the MacBook Pro's never have issues. MacBook screens are always perfect. MacBook logic boards never die. MacBook keyboards are always perfect. Customers never crack screens. Customers never drop their MacBooks or spill things on them.Yup. Apple products generally don’t really need the extra insurance, because they typically don’t experience to many hardware issues traditionally, but the Apple Watch is the one product I would recommend AppleCare for obvious reasons.