I am not baffled. As I mentioned earlier this is the MAGA playbook. Identify hot button cultural issues and get people spun up and focused on those to the exclusion of what is really important and what is really going on. I can't count the times that a MAGA coworker would join us at lunch and just be going off about some supposed silly politically correct overreach somewhere... simply because MAGA media relentlessly and continuously pump that out to them as propaganda.
This over indexing on trans is baffling to me. The data I can find on this shows a 1-2% rate that hasn't fluctuated of the clinically diagnosed and treated cases (one reference that refers to it as "identifying", but the others I've seen corroborate it, and I'd infer from that the clinically diagnosed cases are even lower than 2%).