How can the next iPhone take the spotlight?

You know how the newest iPhone will take the spotlight? By being released.

Brand loyalty, just enough new features, great marketing, and anticipation, is all  needs.

Android = pwned

Brand loyalty will only carry them through so far though... Look at Apple in the mid 90s - Where was their brand loyalty then?
 
Apple's current 4S is massively outdated when it comes to comparing it with other Android devices. All rumors (quad core processor, 4G lte, larger screen, NFC, etc) has already being done on other devices, and if Apple implemented them they're just playing catch up.

Could the next iPhone have a killer feature?

One of the reasons is that the iphones are released after every year or several months, while the Android and other devices that you are comparing it with are released much quicker than the iPhone etc, so that's the reason why we need to have the comparison on equal parameters. You cannot and should not compare the very old :apple: stuff with new Android devices.
 
One of the reasons is that the iphones are released after every year or several months, while the Android and other devices that you are comparing it with are released much quicker than the iPhone etc, so that's the reason why we need to have the comparison on equal parameters. You cannot and should not compare the very old :apple: stuff with new Android devices.

If that were truly the reason, then the iPhone would already have LTE and NFC. Both of those were out before the 4S was released, yet it wasn't included in the 4S. That disproves your theory on Apple's release cycle being the cause of them falling behind.
 
Brand loyalty will only carry them through so far though... Look at Apple in the mid 90s - Where was their brand loyalty then?

Entirely different circumstances because Apple never had the momentum it has now, and Steve Jobs left his people running the place, rather than being ousted by idiots.

The iPhone "5" will do 10 million units within a couple of weeks, and will dominate all sales charts from day one. There is no denying this.

The challenge for competitors is trying to get attention after the launch, and gaining and maintaining momentum right up until the launch and after.

The news, the long lines, and internet commentary all but ensure Apple will win again in terms of moving units. That is unless Tim Cook literally blows it and I really don't see that happening.
 
Entirely different circumstances because Apple never had the momentum it has now, and Steve Jobs left his people running the place, rather than being ousted by idiots.

The iPhone "5" will do 10 million units within a couple of weeks, and will dominate all sales charts from day one. There is no denying this.

The challenge for competitors is trying to get attention after the launch, and gaining and maintaining momentum right up until the launch and after.

The news, the long lines, and internet commentary all but ensure Apple will win again in terms of moving units. That is unless Tim Cook literally blows it and I really don't see that happening.

You are absolutely correct. The iPhone will sell because of what it is. Then combine that with this release most likely being a physical redesign, people will buy it because it is new. Google, Samsung, HTC, etc had a grand opportunity to gain more product awareness last year when Apple took forever to launch the 4S. For some reason, Android manufacturers don't seem to understand the value of marketing, or how to properly market their products. For example, when the Galaxy Nexus launched, instead of a television commercial showing people running into circles (showcasing that you can organize contacts into circles), they should have showcased face unlock and Google Wallet. Unlock your phone with your face, or making purchases by tapping your phone will garner much more attention that organizing contacts. A commercial about contact organization? Really? You'd never see Apple do anything like that.
 
You are absolutely correct. The iPhone will sell because of what it is. Then combine that with this release most likely being a physical redesign, people will buy it because it is new. Google, Samsung, HTC, etc had a grand opportunity to gain more product awareness last year when Apple took forever to launch the 4S. For some reason, Android manufacturers don't seem to understand the value of marketing, or how to properly market their products. For example, when the Galaxy Nexus launched, instead of a television commercial showing people running into circles (showcasing that you can organize contacts into circles), they should have showcased face unlock and Google Wallet. Unlock your phone with your face, or making purchases by tapping your phone will garner much more attention that organizing contacts. A commercial about contact organization? Really? You'd never see Apple do anything like that.

This year I think Samsung realizes the value of more contextual advertising. Especially after the disastrous campaign from earlier this year. Sprint with the Evo LTE is doing a fair job too, certainly better than the horrid Evo3D campaign from last year.

They have to start showing how their devices are lifestyle products, and not merely spec sheets.

Apple is big on promoting how their products fit in your world, irrespective of what your world is. Android could use a little more than that, especially with Google wallet and NFC, of which they have nearly a 1 year lead on Apple.
 
Entirely different circumstances because Apple never had the momentum it has now, and Steve Jobs left his people running the place, rather than being ousted by idiots.

The iPhone "5" will do 10 million units within a couple of weeks, and will dominate all sales charts from day one. There is no denying this.

The challenge for competitors is trying to get attention after the launch, and gaining and maintaining momentum right up until the launch and after.

The news, the long lines, and internet commentary all but ensure Apple will win again in terms of moving units. That is unless Tim Cook literally blows it and I really don't see that happening.

Yeah but if Apple gets stale by doing same old same old like they did in the 90s, the same thing could happen.
 
This year I think Samsung realizes the value of more contextual advertising. Especially after the disastrous campaign from earlier this year. Sprint with the Evo LTE is doing a fair job too, certainly better than the horrid Evo3D campaign from last year.

They have to start showing how their devices are lifestyle products, and not merely spec sheets.

Apple is big on promoting how their products fit in your world, irrespective of what your world is. Android could use a little more than that, especially with Google wallet and NFC, of which they have nearly a 1 year lead on Apple.

Right. It would be so easy for them to market Google Wallet/NFC, but for some reason they don't. If they marketed that, people would go to the store and ask for "the phone I can buy stuff with with". If they marketed face unlock, people would go to the store and ask for "the phone that I can unlock with my face". But instead, they continue to air weak commercials that don't even appeal to me...and I like the platform. Heck I like Android and the commercials for Android phones don't interest me in the least, so I can imagine how little it impacts the average consumer that already doesn't really care about phones that much.
 
Yeah but if Apple gets stale by doing same old same old like they did in the 90s, the same thing could happen.

Anyone could fall into this trap. Apple is not special in this regard.

However, I think Apple is smart in staying in control with measured responses, rather than blowing their wad and going balls out with every iPhone release. This makes every new feature that much more of a selling point and significant to the consumer.
 
Anyone could fall into this trap. Apple is not special in this regard.

However, I think Apple is smart in staying in control with measured responses, rather than blowing their wad and going balls out with every iPhone release. This makes every new feature that much more of a selling point and significant to the consumer.

One could argue that could possibly result in a negative reaction. When the competition is going all out, it doesn't necessarily reflect well on Apple when they do the incremental update. Inevitably people will look at your product more and more and wonder why it isn't seeing the same sort of progress as competitors. I think this has already started to happen to an extent. For example, I just bought a GS3, and now my uncle is borrowing my Galaxy Nexus to decide if he wants to buy it. Bear in mind, my uncle is a die hard iPhone fan, and has had each iPhone besides the 4S. He didn't buy the 4S because he didn't feel it was enough of a step forward from the iPhone 4 (which I agree with). Now he's considering buying the GNex because he's tired of the lack of progress. So while yes, they can use their new features as selling points, but it can also become the reason they lose customers too.
 
One could argue that could possibly result in a negative reaction. When the competition is going all out, it doesn't necessarily reflect well on Apple when they do the incremental update. Inevitably people will look at your product more and more and wonder why it isn't seeing the same sort of progress as competitors. I think this has already started to happen to an extent. For example, I just bought a GS3, and now my uncle is borrowing my Galaxy Nexus to decide if he wants to buy it. Bear in mind, my uncle is a die hard iPhone fan, and has had each iPhone besides the 4S. He didn't buy the 4S because he didn't feel it was enough of a step forward from the iPhone 4 (which I agree with). Now he's considering buying the GNex because he's tired of the lack of progress. So while yes, they can use their new features as selling points, but it can also become the reason they lose customers too.

While that is true theoretically, there is currently no evidence to support that scenario.

What we know as fact:

Apple increased its smart phone market share more than android last quarter.
Apple historically sees a drop in demand in the quarter prior to the next iteration being released.
The iPhone 4S has been the best selling phone on all carriers since release.

So yes, there is risk for Apple in doing things on their terms, but so far the worst case scenario is not happening. Lets see what happens in Q4.
 
While that is true theoretically, there is currently no evidence to support that scenario.

What we know as fact:

Apple increased its smart phone market share more than android last quarter.
Apple historically sees a drop in demand in the quarter prior to the next iteration being released.
The iPhone 4S has been the best selling phone on all carriers since release.

So yes, there is risk for Apple in doing things on their terms, but so far the worst case scenario is not happening. Lets see what happens in Q4.

True, but there is always more than one way to see it. Consider this, perhaps had they done more, they would have experienced an even larger amount of growth. For example, I know several people that wanted an iPhone but went with something else when they saw the screen size in comparison to some other phones. For that reason alone, several people I know decided against the iPhone even though they originally were going to buy it. My mother falls into that category. With her being the age she is, a larger screen is a big deal for her. She like the idea of the iphone, until she went to buy one and saw the Galaxy S2 (T-Mobile). At that point, she decided against the iPhone. There have been several co-workers and family members that have done the same. Bear in mind, these people are not tech enthusiasts, they are just average people who really aren't into phones. So while yes, Apple did gain marketshare, I believe they could have gained much more had they done more. Then don't forget about the segment of people like me. I'm open to any platform that can fulfill my smartphone needs. Unfortunately, I cannot consider the iPhone as my daily use device until it at least becomes on par with competing high-end phones. Of course that segment is much smaller than the previous segment I mentioned, but every bit helps. Especially when they are trying to gain as much market share as possible. One thing is for sure, they will never lose customers by making the phone too good, but they can lose customers by not making it good enough.
 
Your missing the point of this thread clearly. The OP is just asking for a discussion to be had on what the big feature of the next iphone will be. Considering there seems to always be one blockbuster feature per release. Don't be so quick to bash people

The only problem here is this has turned into a "Why Android is better than iOS" thread. No one has bothered to state what they think will be the killer new feature.
 
Off topic: I don't understand why many think that the 4S is not a massive step forward compared to the 4. The internals have been greatly improved, while the gorgeous design has been maintained. Honestly, up to now, after having played with ~30 mobile phones in the past year (Yes, I love mobile devices), I haven't held anything that felt better made than the 4/4S.

On topic: I want the following:

1. A new shell;
2. A slightly larger screen (~4" will be nice);
3. A much more durable home button;

*4. Improved stability (I'm still waiting for my WP to crash);
*5. Better multitasking.
 
Off topic: I don't understand why many think that the 4S is not a massive step forward compared to the 4. The internals have been greatly improved, while the gorgeous design has been maintained. Honestly, up to now, after having played with ~30 mobile phones in the past year (Yes, I love mobile devices), I haven't held anything that felt better made than the 4/4S.

On topic: I want the following:

1. A new shell;
2. A slightly larger screen (~4" will be nice);
3. A much more durable home button;

*4. Improved stability (I'm still waiting for my WP to crash);
*5. Better multitasking.

Thank you for saying "Better Multitasking" instead of "True Multitasking"

WTF is true about any computer multitasking? LOL
 
News just in who wants a Android

Gunmen armed with assault rifles hijacked a truck full of Apple products in France this morning, reports nowhereelse.fr.

The attack took place at Aulnay-sous-Bois in Seine-Saint-Denis. Three men armed with Kalashnikov and M16 rifles took control of the truck and released the driver and passenger of the vehicle in the woods.

Police apparently caught up to the men trying to unload the truck into a house. They fled and are reportedly still at large.


Who hears about Androids being stolen, even the criminals know the iPhone just works.
 
Doesn't happen because they are largely disposable phones. Soon as you get excited about the Galaxy Aynus 5 a half-year later here comes the Galaxy Aynus 6.

The Galaxy S phones have a once a year release, just like the iPhone :rolleyes: once again your brilliant ignorance comes shinning thru.
 
Off topic: I don't understand why many think that the 4S is not a massive step forward compared to the 4. The internals have been greatly improved, while the gorgeous design has been maintained. Honestly, up to now, after having played with ~30 mobile phones in the past year (Yes, I love mobile devices), I haven't held anything that felt better made than the 4/4S.

Mainly because there isn't much difference in use. If you're someone coming from the 4 and get the 4S, things might open up slightly faster, but all in all the only ostensible difference is Siri. Besides that, it essentially feels the same. The processor may be faster, but with the way iOS is designed, it really is a bit of overkill anyway. I buy and sell iPhones all the time, and will use them for a brief period at times, and I will say I felt the same way about moving from the 4 to the 4S. I really don't see enough difference between the 4 and 4S to warrant the average person "upgrading" to it. Back when the 4S came out, I did a blind test with my girlfriend and her mom. I sat both the 4 and 4S next to each other and asked them to tell me which phone was faster (they thought they were both the same phone). In the end they couldn't see enough difference between the two, to say one was noticeably faster. If the 4 had Siri, there'd be little reason to buy the 4S, unless you just absolutely want the internals.
 
Hey ..don't you have a removable battery to go purchase or something? ;)

Like the response nuckinfutz......:D

Mr. mbell1975

I guess you did not get the Memo
Lets see if you Android fanatics can open up your Android GPS, and find your own forum ....... Here you go http://androidforums.com/


PS: Just took a look at the Android forum, not impressed with it, and just by looking for a few minutes, I see the OS and some hardware are having issues. Not a good sign, and no way I would invest in one of those.
 
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