You are absolutely correct. The iPhone will sell because of what it is. Then combine that with this release most likely being a physical redesign, people will buy it because it is new. Google, Samsung, HTC, etc had a grand opportunity to gain more product awareness last year when Apple took forever to launch the 4S. For some reason, Android manufacturers don't seem to understand the value of marketing, or how to properly market their products. For example, when the Galaxy Nexus launched, instead of a television commercial showing people running into circles (showcasing that you can organize contacts into circles), they should have showcased face unlock and Google Wallet. Unlock your phone with your face, or making purchases by tapping your phone will garner much more attention that organizing contacts. A commercial about contact organization? Really? You'd never see Apple do anything like that.