Lots of students and grad students, teachers, etc, creatives who dont fly business. But also, don’t forget foot and bike commuters: the real appeal is that you can take this in your bag from home to your destination on bike or foot.On a Venn diagram, if one circle shows "utilizes 24GB memory" and another shows "working in a library or train," the overlap would be extremely small.
Chances are, memory hungry power users would get far better performance from M1P/16GB with proper cooling, rather than M2/24GB with throttled performance.
M2/24GB is a nice thought exercise, but it doesn't make sense for most people because the price is only $100 away from the base 14-inch MBP.
How many people are running Lightroom or Blender on the train or while flying economy class?
Small bodied/thin people notice this stuff more than 6 foot 180lb folks as well.