How Much Will the iPhone 15 Cost?

[2540497]

Whether or not this is an American website is irrelavant my point remains the same. I'd take an educated guess that 50%+ of the traffic is from Rest of World. A little shout out to ROW would've been great 😊

No, exchange rate wasn't the reason for last year's hike. We subsidised your prize freeze and it backfired on Apple. Hence we wait with baited breath this year.

I expect a hike but softer than USA's.

 

[slippery-pete]

My Uncle Sal has been hanging around his local Apple Store. Says workers believe there will be price hike in the US. Stay tuned!

 

[PantherKang]

I've had almost 5 years to save up for a new phone, amongst other things. Coming from a regular XS to an 15 Pro max/Ultra. I'm ok with the increase if there is one.

 

[Expos of 1969]

Funny how that works:
View attachment 2253181

Funny but if I ran a publication and knew that at least half of my readers resided outside of my country, I would make a strong effort to tone down my country specific info and cater a bit more to my broader audience.

 

[now i see it]

Back in the day, iPhone 6S Plus cost $850, so the 15 Plus is doing ok.

 

[Lakersfan74]

I will gladly pay $1299 for a titanium frame, type-c 3.2 and periscope lens of a Pro Max. Thunderbolt would be even better. The 13 and 14 models weren’t worth a price increase. If Pro Max becomes Ultra I hope it’s just a name change. if it’s $200 more than the current Pro Max and comes with 256 storage for sure then I would still buy it

 

[tdar]

I really don’t expect a price increase on the pro version. But the double the memory and add a hundred dollars would make sense. That’s in essence the same price.

 

[Cranslove]

100$ in real life will probably translate to 230-150€ in Europe.
Insane.

Since that 100-230 is taxed at 21% yes. It will be insanely expensive.

I’ll wait for the keynote but if it ain’t good enough, I will swap my battery. My X is old and the battery is decreasing day by day now as it seems.

 

[webkit]

Yet the head of MacRumors (Arn) has stated not more than a couple of years ago that he estimates that roughly 50% of the readers of the site are from outside the US.

That may be, at least for the site overall which includes many non-News Discussion sections, but one can't expect every article to cover multiple countries/regions. Some do, some don’t.

Given that Apple is a U.S.-based company and MacRumors is a U.S.-based website, one would expect more U.S. focused "news" content.

 

[Expos of 1969]

That may be, at least for the site overall which includes many non-News Discussion sections, but one can't expect every article to cover multiple countries/regions. Some do, some don’t.

Given that Apple is a U.S.-based company and MacRumors is a U.S.-based website, one would expect more U.S. focused "news" content.

Of course. However the outsiders have no interest in deals at a myriad of US retailers etc. But I recognize that the site is not going to earn much cash from ads from foreign companies.

 

[PlainEnvelopes]

Everything is increasing in price, due to weak economy, inflation, etc. It should not be a surprise that the Iphone is going to cost more.

 

[webkit]

No, exchange rate wasn't the reason for last year's hike. We subsidised your prize freeze and it backfired on Apple. Hence we wait with baited breath this year.

It absolutely was a reason behind last year's price hike. The UK pre-VAT starting price of the 13 Pro two years ago was around $1,080 USD at launch. The UK starting price of the 14 Pro was actually LOWER in USD last year but because of the stronger USD, the price increased in the UK (and other countries in Europe).

 

[Jamie0003]

I wonder if us in the UK will be subject to the higher price for the pro phones? I think it went up recently already

 

[LambdaTheImpossible]

Don’t get lost on your hiking trip. That 13 Pro does not have the remote SOS satellite feature

Wouldn’t that be ironic? 😁

It would but I have an Iridium phone and locator beacon. Would you trust an iPhone to get you out of trouble at 11,000 feet in the middle of nowhere in Central Asia?

 

[The-Real-Deal82]

Of course. However the outsiders have no interest in deals at a myriad of US retailers etc. But I recognize that the site is not going to earn much cash from ads from foreign companies.

I tend to respond to all articles here and relate it to my own country usually. It probably gets confusing with so many nationalities here but not everything revolves around the US despite what some here think.

 

[FaustsHausUK]

If they use the same type of storage, they are certainly increasing prices... Every year the storage becomes more and more cheaper.

Same price, double the storage plus all of this year's other upgrades still seems very, very fair to me.

 

[9646829]

I wonder if us in the UK will be subject to the higher price for the pro phones? I think it went up recently already

If the US prices go up then 99.99% UK prices will too, regardless of last years increase.

 

[thebeans]

Interested to see how the loss of the dynamic island impacts functionality of the devices underneath it including the front facing camera.

Huh?? Loss of the dynamic island?

 

[4odomi]

Apple's new iPhone 15 and iPhone 15 Pro models will be unveiled at the company's annual September event, which will be held this year on Tuesday, September 12. The question is, how much will they cost?

iPhone 15 and iPhone 15 Plus

Like the iPhone 14 and iPhone 14 Plus models last year, the iPhone 15 will be a 6.1-inch device, while the larger iPhone 15 Plus will be a 6.7-inch device. We expect to see a USB-C port instead of a Lightning port on all of the iPhone 15 models, and the Dynamic Island is going to be available for the iPhone 15 and iPhone 15 Plus in addition to the iPhone 15 Pro and Pro Max. That means Apple will be doing away with the notch that it has used since the iPhone X for the flagship iPhone lineup for a sleeker, less intrusive design.

No Price Change?

We don't know with any certainty what prices Apple will set for its new flagship iPhone models, but no price increase is expected for the standard iPhone 15 models, and the entry level iPhone 15 model should be priced starting at $799.

Based on current iPhone 14 pricing, then, here's what we expect the following configuration options to cost in the United States:

Model	Price
iPhone 15 - 128GB	$799
iPhone 15 - 256GB	$899
iPhone 15 - 512GB	$1,099
iPhone 15 Plus - 128GB	$899
iPhone 15 Plus - 256GB	$999
iPhone 15 Plus - 512GB	$1,199

iPhone 15 Pro and iPhone 15 Pro Max

Similar to last year's high-end iPhone 14 Pro models, the iPhone 15 Pro is a 6.1-inch device and the iPhone 15 Pro Max will be a 6.7-inch device. Likewise, Apple will reserve premium features for the Pro models that are supposed to justify the higher price tag. The iPhone 15 Pro models are expected to include some minor design updates, with Apple introducing thinner, curved bezels and a new titanium material for the chassis that will replace the stainless steel. Apple is also expected to add a redesigned "mute" button that could actually serve as an Action button similar to the Action button on the Apple Watch Ultra.

An upgraded 3-nanometer A17 chip will be exclusive to the iPhone 15 Pro and iPhone 15 Pro Max, making them faster and more power-efficient. Like the standard iPhone 15 and iPhone 15 Plus, the iPhone 15 Pro models will also transition from Lightning to USB-C, but the Pro lineup will include an upgraded USB-C port that features faster USB 3.2 or Thunderbolt 3 transfer speeds. Apple is also expected to use a more advanced telephoto camera lens that will be exclusive to the iPhone 15 Pro Max.

Higher Pro Prices?

Compared to the vanilla iPhone 15 models, pricing for the iPhone 15 Pro and iPhone 15 Pro Max is a lot less sure this year. A July Bloomberg report suggested Apple has been contemplating raising the price for both Pro models in its upcoming iPhone 15 series, echoing an earlier prediction by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. Pu believes the iPhone 15 Pro could be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. If that's accurate, the iPhone 15 Pro Max could be priced starting at $1,199.

Since then, subsequent reports appear to indicate that a price increase of this sort is indeed on the cards. According to Taiwan-based outlet DigiTimes, the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. DigiTimes' forecast places the price of the iPhone 15 Pro at $1,099 to $1,199 and the iPhone 15 Pro Max at $1,199 to $1,299.

There have also been reports that Apple could boost the capacity of its iPhone 15 Pro models compared to last year. The iPhone 15 Pro models could support up to 2TB of storage, which would be double the capacity of the iPhone 14 Pro models that are limited to 1TB storage at maximum. There is also a possibility that the iPhone 15 Pro models will start at 256GB of storage, rather than 128GB.

Given that possibility, the following table outlines the prices we might expect to pay this year for the iPhone 15 Pro and iPhone 15 Pro Max models in the United States:... Click here to read rest of article

Article Link: How Much Will the iPhone 15 Cost?

It's inevitable with parts & labor costs going up, that they can't keep the price the same in the US, everywhere else they went up significantly last year.
Also I suspect Apple wants to have a bigger price differentiator, between the Pros & Non Pros

 

[4odomi]

Whatever governments may charge in purchase taxes (sales tax, GST, VAT, etc.) is out of Apple's hands. When the iPhone 14 Pro launched last year, starting prices (excluding purchase taxes) in USD were $999 in the U.S. and around $980 or so in the UK. I don't think Apple should necessarily be sacrificing profits (selling for much less than U.S. prices) overseas just because some governments may charge high(er) purchase taxes.

When comparing prices between countries/regions, one must also factor in potential local laws that may add costs e.g., in EU countries I believe the required iPhone warranty is 2 years while in the U.S. the warranty is only 1 year.

I do, however, think Apple should reconsider adjusting their prices during the year if there are significant currency rate changes. Apple tends to keep iPhone prices unchanged between launches.

Apple charges the same in Europe as they do US, it's the VAT & exchange rates that affect the end price, not apple charging more outside of US 😏

 

[webkit]

I wonder if us in the UK will be subject to the higher price for the pro phones? I think it went up recently already

UK prices increased last year but that was largely due to the stronger USD at the time of launch as exchange rates can be a notable factor in Apple pricing. You specifically mentioned Pro models. The launch starting prices of Pro models (first introduced in 2019) have remained the same in the U.S. over the years while the UK actually saw two price DECREASES (2020 and 2021) and one price increase (2022). What will happen this year remains to be seen but the USD is weaker this year so even if there are price increases in the U.S., it doesn't necessarily mean there will be increases in the UK.

 

[4odomi]

Funny how that works:
View attachment 2253181

Even Funnier That 😊

 

[TigerNike23]

On a similar yet separate note, if they increase the base storage on the Pro level product… will they do the same for Macs?

 

[4odomi]

Which retailers offer then up to 20% lower?

A friend of mine got a 14 Pro 256gb, from EE for £784 from EE with a 2 year contract in January this year.

 

[4odomi]

The same in Northern Europe. No carrier deals, no price drops at all at Authorized Apple Resellers as they are not allowed to do so per their "agreements" with Apple.

A friend of mine got a 14 Pro 256gb, from EE for £784 from EE with a 2 year contract in January this year.