I assume that is in the UK. Contracts were made illegal here a number of years ago and all phones are sold unlocked.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
How Much Will the iPhone 15 Cost?
- Thread starter MacRumors
- Start date
- Sort by reaction score
Especially that the US only represents 10% of iPhone users world wide.
However much a do about nothing.
It is.
It was in response to someone claiming we don't get any deals or discounts in the UK & Europe
Tim Crook is the proper way to address him. Many don’t know but he wasn’t Steve Jobs preferred replacement for the company
Please explain how you think the 6.8% inflation should result in prices coming down. I think you want deflation not inflation to see prices get reduced.
Yep! That’s how they do it. All this inflation goes right back into corporate profits. That’s the game.
Agree. And we get less and less when buying an iphone. No more headphones not even a charger. (I still don't have an USB-C charger). But this price policy will lead to more fragmentation in future, I think people will keep their phones longer. At least I will keep my 2k+ Euros phone for a long long time.
Yep you are correct. And another point many are forgetting around here is the iPhone X/XS/11 Pro in 256GB was $1149. The 14 Pro in 256GB is $1099. So if we’re being honest, the actual price increase from a 2017 iPhone X with 256GB ($1149) to the rumored 2023 iPhone 15 Pro with 256GB ($1099) is actually $50 cheaper, 6 years later.
Isn’t that just the upfront payment towards the phone though? Once the contract is paid off it will likely be between £1k and £1.5k. My 13 Pro Max was £450 on contract but I pay £900 by the time the contract is paid off (£1100ish over 24 months).
Not true, apple charges more we have 21% tax most of the countries but the price is double then in America
What makes you so certain? I fully support @webkit argumentation that the price increases from last year were purely exchange rate related. I don’t understand how you can not see that? I’d even say I am 99.99% sure that if there is a $100 increase the prices in the UK will stay the same due to the stronger £.
Excuse my (American) ignorance, but the EU taxes iPhones at ~21%?!? Are income taxes extremely low / non-existent or is there some other justification for taxing a phone that high?
Yes. I already addressed some of this in another post. To add to what I had previously stated, if people want to read Apple news articles more closely tied to their country, they should perhaps go to Apple enthusiasts sites based in their country instead of choosing to rely too much on U.S. sites.
Nah thats just Europe for you. 20% VAT here in the UK too and income tax still at 20/40/45% for certain salary ranges.
Anyone waiting for the supposed Apple battery gate refunds i’ll assume they’ll be paid out the week of these things being out on preorder - just to get the money back immediately
Companies often try to keep margins around the same if they can which therefore can result in higher dollar profits when costs/inflation goes up.
For example, if a product costs $600 and sells for $1,000 the margin would be 40% which is a per unit profit of $400. If a company's costs increased 10% to $660 and they kept margins at 40%, the new selling price would have to be $1,100 which therefore results in a higher per unit profit of $440. In order to keep per unit dollar profits the same at the higher cost, margins would have to be reduced to around 37.7% in this case.
What country do you live in where iPhone prices are DOUBLE what they are in America?