How to Change the Color of Apple Watch Series 3's Red Digital Crown

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Original poster
Apr 12, 2001
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While the new Apple Watch Series 3 looks virtually identical to Series 2, the cellular models feature a red Digital Crown.

Apple Watch Series 2 with green WatchDots stickers on right

Fortunately, for those who plan on upgrading but don't like the color choice, it can easily be changed with WatchDots.

WatchDots are tiny, vinyl stickers that cover the Digital Crown and Side button. They're available in a wide variety of colors, including white, black, midnight blue, yellow, orange, gold, sport green, sport blue, sport pink, fog, walnut, antique white, magenta, and other band-matching options.

MacRumors editor Juli Clover reviewed WatchDots a few years ago and was generally positive about the way they looked and held up:
My WatchDots have been on my Apple Watch for about two weeks now and they're looking as good as new. There's been no peeling, even when my watch has gotten wet, and using the Digital Crown and side button a lot hasn't affected them. Since this is a review, I put on and removed several sets of WatchDots, and I can safely say they're not going to cause any damage to your watch. You can peel them right off with a fingernail, but like most vinyl stickers, they're not reusable.
She did experience some residue left behind once, several months after removing the WatchDots, but your mileage may vary.

WatchDots come in sets of three for $9.99, with free shipping within the United States.

Article Link: How to Change the Color of Apple Watch Series 3's Red Digital Crown
 

576316

macrumors 601
May 19, 2011
4,056
2,556
There's no buttering this up: Apple made the crown red so that others would know you have the 'more expensive' LTE Apple Watch. It's why they make iPhones with external features unique to a new device - just so you may feel relieved in that others know you have 'the new one'.
 

avanpelt

macrumors 68030
Jun 2, 2010
2,932
3,802
Does anyone know why the digital crown is red as opposed to color matched to the rest of the case? If the answer is, "Apple wanted to be sure everyone could recognize the latest device", that's B.S. I suppose that could also be one of the underlying reasons why they chose not to make the "notch" on the iPhone X less obtrusive. Everyone will be able to recognize the iPhone X, that's for sure.
 

OldSchoolMacGuy

Suspended
Jul 10, 2008
4,197
9,049
There's no buttering this up: Apple made the crown red so that others would know you have the 'more expensive' LTE Apple Watch. It's why they make iPhones with external features unique to a new device - just so you may feel relieved in that others know you have 'the new one'.
This is true everywhere in products we buy.

Buyers of lower-level luxury products actually WANT to have bigger logos and identifying features to show other people they have a luxury product.

The logo on the front of a Mercedes is largest on their least expensive models, and gets smaller as the models go up in price. This is done for that very reason.

Luxury handbags also have statistically larger logos on the lower end models, where the very high end models have none. People that buy a $200 purse want everyone to know they have a pricey purse. People who buy a $5,000 purse don't need to advertise that fact because others who know what it is don't need a big logo to know.

This is a buying behavior marketers are well aware of and they design products to allow users to show off what they've got.
 

576316

macrumors 601
May 19, 2011
4,056
2,556
While I agree that Apple doesn't do things randomly, this seems pretty damn random. It clashes with half their bands or more. I really hope they change it back next year as I'm 90% sure I'm upgrading my Series 0 then.
You're waiting another year to upgrade your Series 0? I have a launch day S0 and I'll be upgrading to S3 when I can. Feel like this thing is way too old now, and I purposely skipped S2.
 
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