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Does anyone know why the digital crown is red as opposed to color matched to the rest of the case? If the answer is, "Apple wanted to be sure everyone could recognize the latest device", that's B.S.

Apple has always had more than its share of buyers who want to look fashionable. It's part of Apple's appeal. So yes, the dot is there to let you know it's the latest and greatest thing.

As for the color, well, the gold Edition Watch also had red.

Personally I think it's all a typical Ive homage (if he were Samsung, we'd call it a rip off) to a digital watch with a spinning control wheel and colored dot, sold by Braun. (I think he sleeps with a Braun / Dieter Rams catalog under his pillow.)

braun-dot.jpg

That 2012 Braun digital watch had a yellow dot, but its design won a "Red Dot Design Award". So by making his dot red, he's not directly copying the yellow, but referring to the award the Braun got.
 
This came from a university study discussed in New York Times best-seller Invisible Influence: The Hidden Forces that Shape Behavior.
The research may have been from before the current MB models were released? Who knows.
The author either took creative license with facts regarding his Mercedes Benz anecdote or he just made up something to bolster his argument. MB was using that mon-star on cars at least 8 years before the book was published.

Regardless, it doesn't change the overarching point you were making. A point which I agreed with, btw.
 
Apple has always had more than its share of buyers who want to look fashionable. It's part of Apple's appeal. So yes, the dot is there to let you know it's the latest and greatest thing.

As for the color, well, the gold Edition Watch also had red.

Personally I think it's all a typical Ive homage (if he were Samsung, we'd call it a rip off) to a digital watch with a spinning control wheel and colored dot, sold by Braun. (I think he sleeps with a Braun / Dieter Rams catalog under his pillow.)

View attachment 718765

That 2012 Braun digital watch had a yellow dot, but its design won a "Red Dot Design Award". So by making his dot red, he's not directly copying the yellow, but referring to the award the Braun got.
I think you might well be spot (sic) on with this explanation. Funny how this sort of “homage” (rip-off) never seem to come up to the level of the original though but just looks wrong or forced.
 
Actually the notch is growing on me. I too thought it was hideous


I don't mind the notch either, it actually gives you a full screen versus having a square screen then putting all the icons at the top which would take away screen real estate.
 
Apple has always had more than its share of buyers who want to look fashionable. It's part of Apple's appeal. So yes, the dot is there to let you know it's the latest and greatest thing.

As for the color, well, the gold Edition Watch also had red.

Personally I think it's all a typical Ive homage (if he were Samsung, we'd call it a rip off) to a digital watch with a spinning control wheel and colored dot, sold by Braun. (I think he sleeps with a Braun / Dieter Rams catalog under his pillow.)

View attachment 718765

That 2012 Braun digital watch had a yellow dot, but its design won a "Red Dot Design Award". So by making his dot red, he's not directly copying the yellow, but referring to the award the Braun got.

Wow, thank you for the insight. I had no idea about any of this except for the fact that Ive looks up to Dieter Rams. I suspect you're right on target with this analysis.
 
This is true everywhere in products we buy.

Buyers of lower-level luxury products actually WANT to have bigger logos and identifying features to show other people they have a luxury product.

The logo on the front of a Mercedes is largest on their least expensive models, and gets smaller as the models go up in price. This is done for that very reason.

Luxury handbags also have statistically larger logos on the lower end models, where the very high end models have none. People that buy a $200 purse want everyone to know they have a pricey purse. People who buy a $5,000 purse don't need to advertise that fact because others who know what it is don't need a big logo to know.

This is a buying behavior marketers are well aware of and they design products to allow users to show off what they've got.
Yeah, but a bad choice was made in this case. It reminds me of the Seinfeld episode, "Oh Georgie, there is a red spot on the sweater." No one could get past it. It just stuck out too much.
 
Yeah, but a bad choice was made in this case. It reminds me of the Seinfeld episode, "Oh Georgie, there is a red spot on the sweater." No one could get past it. It just stuck out too much.

Really? It's a red dot on the crown and this isn't the first time Apple has put a red dot on a watch crown because they did it with the yellow gold Edition they made in Series 0.

The watch, by all accounts is selling way faster than they anticipated, especially in the SS variety (which ONLY comes with the red dot). I'm not seeing that most people are bothered enough not to buy it.
 
I had to look at the crown of my series 0 to see what it looked like. I'm sure after day one, I will not notice the red dot on my series 3. Neither will anyone else. I have the crown on the left, bracelets on the right. When I raise my wrist to see the timer, I see the top of the crown, not the center.

Tempest in a teapot.
 
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